12月18日，华住集团"绿色住"项目入选新京报"2025年度十大绿色发展案例"。在资源消耗高、能耗控制难、减碳压力持续加大的酒店行业，该案例的入选 并非偶然。这是一项"嵌入"日常运营体系的系统性实践。"绿色住"通过尊重消费者的个性化决策，将低碳、节水、减耗自然融入住宿流程，酒店得以把环 保主张转化为可感知、可参与的体验。在其过程中，住宿也成为承载价值观与生活方式的消费行为。 成立20年来，华住集团持续将可持续理念纳入企业治理与运营体系，从住客体验、加盟商成本到供应链与门店执行，形成了可复制、可持续的运行机制。 国际权威指数机构MSCI(明晟)最新ESG评级显示，华住集团评级已由"BBB级"提升至"A级"，折射出其在ESG体系建设与落地执行方面的阶段性进展。 在"双碳"目标与绿色转型的大背景下，如何在保持规模与效率的同时降低能耗，已成为酒店行业必须直面的现实课题。华住集团的探索，为这一问题提供 了一个基于真实运营条件的实践样本。 小选项，大影响：隐藏在酒店订单里的低碳秘密 在华住会APP的订单页面，有一个小选项——"绿色住"。它并没有被突出提示，也没有跳出提醒，而是与早餐、延迟退房等选项并列出现。对许多住客而 ...

Core Insights - The forum discussed the exploration and core challenges of leading enterprises in the green transformation of supply chains, industrial chains, and value chains [1] - The emphasis is on how to turn consumers' green choices into sustainable lifestyles and collective practices among enterprises [1] Group 1: Supply Chain and Sustainability - The supply chain is extensive, covering everything from ingredient cultivation to waste management, with upstream agriculture being a significant challenge for carbon reduction [1] - McDonald's is actively exploring the concept of regenerative agriculture to maintain food quality while reducing environmental pollution [1] - Mars Asia Pacific highlighted that only 5% to 10% of food packaging in China is truly recyclable, indicating a bottleneck in the recycling system [1] Group 2: Technological Innovations and Practices - Mars has invested over $100 million in R&D to improve packaging recycling issues, transitioning MM chocolate beans to paper packaging [2] - McDonald's implemented a data collection system to monitor electricity usage, leading to nearly double-digit energy savings and effective emissions reduction [2] - Huazhu Group adopted modular design in its latest hotel version, achieving a 15% cost reduction, 30% shorter construction time, and 40% less construction waste [2] Group 3: Consumer Engagement and ESG Initiatives - Transforming corporate green commitments into consumer understanding and action is crucial for completing the green loop [3] - Huazhu launched a "Green Stay" product on its app, encouraging guests to bring their own toiletries and opt for no cleaning, rewarding them with green points [3] - The initiative has been well-received, particularly among younger guests who actively embrace ESG initiatives [3]

Core Insights - The shift towards green consumption is accelerating from conceptual advocacy to behavioral transformation, necessitating deep changes in supply chains, industrial chains, and value chains [1] - The third "Vibrant ESG" Innovation Forum highlighted the critical role of enterprises in the green transition, emphasizing the need for tangible actions to eliminate "greenwashing" and enhance consumer awareness of environmental contributions [1] Group 1: Supply Chain Challenges - Companies face significant emission reduction challenges across their supply chains, with industry-specific pain points. For instance, McDonald's identifies upstream agricultural sectors as the most challenging area for carbon reduction [2] - Adidas reports that 80% of its carbon emissions come from suppliers, highlighting the reliance on supplier cooperation for effective carbon reduction [2] Group 2: Recycling and Consumer Responsibility - The rapid growth of the food delivery market in China raises concerns about the effective recycling of packaging waste, with only 5%-10% of food packaging currently recyclable [3] - Sony's diverse business operations complicate ESG management across different sectors, indicating the need for a comprehensive approach to sustainability [3] Group 3: Technological Innovations - Companies are investing in innovative technologies to address green transition challenges. For example, Sony's "So Plus" technology converts waste materials into recyclable products, achieving a 99% rate of renewable plastic [4] - Mars is investing over $100 million in research to improve packaging sustainability, transitioning to paper packaging for its products [4] Group 4: Cost Reduction and Efficiency - Huazhu Group emphasizes cost reduction and efficiency through modular design, achieving a 15% cost reduction and a 30% decrease in construction time [5] - Adidas has implemented a project to recycle returned or substandard clothing into eco-friendly bags, successfully recycling 60,000 tons of waste clothing [5] Group 5: Consumer Engagement - Huazhu's "Green Stay" initiative encourages guests to bring their own toiletries and opt for no cleaning services, rewarding them with green points, which has been well-received by consumers [5] - Adidas aims to make sustainable choices effortless for consumers, integrating sustainability into the core of its product offerings [6] Group 6: Strategic Reassessment - Companies must rethink governance, risk management, and operational management to transform potential cost burdens into efficiency gains and sustainable brand value [7]