另一方面，要推动服务价值与价格的合理匹配，以差异化竞争替代低价"内卷"。平台可基于乘客需求细 分服务场景，设计多元产品：如针对通勤需求的"普惠一口价"，保障价格透明；针对商务出行的"快速 舒适单"，匹配更高服务标准与合理价格；针对特殊需求的"无障碍出行单"，提供专属服务并合理定 价。通过差异化供给，让价格与服务质量形成正向关联，既满足不同消费群体的需求，也让市场竞争回 归理性轨道，避免陷入"越低价越内卷"的恶性循环。 此外，监管部门需发挥引导作用，既要防止平台滥用市场地位强制低价，也要为合理的价值创新留出空 间。可参考国家发改委与市场监管总局发布的《关于治理价格无序竞争维护良好市场价格秩序的公 告》，细化网约车服务标准，明确价格与服务质量的对应关系，让市场竞争在规范框架内进行。同时， 鼓励平台探索基于服务品质、乘客评价的定价机制，推动行业从"价格竞争"向"价值竞争"转型。 网约车行业的价值不应仅由价格定义，更应包含司机的合理权益、乘客的优质体验与行业的可持续发 展。"一口价"困局的破解，关键在于打破单一价值思维的桎梏，构建平台、司机、乘客三方共赢的生态 体系。唯有如此，才能让网约车行业在多元价值的平衡中实现高 ...

Core Viewpoint - The "one-price" model in ride-hailing services has transformed from a consumer protection mechanism to a tool for price competition, leading to dissatisfaction among drivers and a decline in service quality [1][2][3] Regulatory Actions - Several cities, including Xi'an and Kaifeng, have implemented measures to ban the "one-price" model, aiming to address chaotic low-price competition in the ride-hailing market [1][4] - The Nanjing Transportation Bureau has proposed a draft regulation that includes a minimum hourly income for drivers, marking a significant step in protecting driver rights [4] Industry Dynamics - The "one-price" model, initially designed to protect consumers from unfair practices, has now become a primary method for price competition, resulting in an increase in its order share and driver dissatisfaction [2][3] - Major platforms are engaging in a price war, which benefits consumers in the short term but threatens the long-term viability of the industry by harming driver earnings and service quality [3] Driver Concerns - Drivers report that the "one-price" model leads to increased workload without corresponding income growth, as the revenue from such orders often only covers driving costs [3] - The implementation of performance-based incentives by platforms forces drivers to accept "one-price" orders, further exacerbating their dissatisfaction [3] National Guidelines - The National Development and Reform Commission and the State Administration for Market Regulation have issued guidelines to combat price disorder in the market, emphasizing the need for fair competition and adherence to pricing standards [4]