Core Insights - Recent reports by CCTV have highlighted issues in the "channel medical beauty" sector, where consumers are referred to medical beauty institutions through intermediaries like beauty salon staff, leading to high commission payments and potential risks to consumer safety [1][2]. Group 1: Industry Issues - The "channel medical beauty" model is characterized by high commission rates, often resulting in inflated service prices, with some procedures marked up from 10,000 to 30,000 [1]. - There are significant concerns regarding the qualifications of personnel performing medical procedures, with unqualified individuals potentially using counterfeit or substandard products, jeopardizing consumer safety [1]. - Some intermediaries may refer consumers to institutions lacking proper medical qualifications, further endangering consumer interests and safety [1]. Group 2: Company Initiatives - Meituan Medical Beauty has launched a "channel medical beauty avoidance guide" to help consumers navigate these risks, promoting direct customer acquisition models and compliance within the industry [2]. - The "放心美" (Safe Beauty) project by Meituan has provided over 10 million verification services and installed more than 5,000 self-developed AIoT verification devices across 2,300 medical beauty institutions in 126 cities by October 2025 [2]. - Consumers are encouraged to verify the qualifications of medical institutions and practitioners, and to choose those with the "放心美" label or those listed on the "北极星医美榜" (North Star Medical Beauty List), which features only 152 institutions and 240 doctors nationwide as of 2025 [2][4].

Core Viewpoint - The rise of internet traffic has significantly increased public interest in cosmetic medical consumption, leading many doctors to become part of the "internet celebrity" trend. However, medical aesthetics remain a serious medical practice that relies heavily on professionals, necessitating a specialized platform for doctors to focus on their skills and deliver real value [2]. Group 1: Platform Developments - "Wuyou Doctor" is a key focus for the platform, representing a significant upgrade in Meituan's ecosystem for doctors in the medical aesthetics sector [2]. - The introduction of a dedicated information page for doctors under "Wuyou Guarantee" allows for comprehensive display of doctors' qualifications, authentic evaluations, and case results, providing doctors with a personalized "digital business card" [2]. - Meituan Medical Aesthetics has partnered with Dazhong Dianping to officially open its content ecosystem to the medical aesthetics industry, welcoming doctor creators and UGC enthusiasts [2]. Group 2: Benefits for Doctors and Consumers - Doctors can utilize the Dazhong Dianping notes for project education, principle interpretation, and effect presentation, enhancing their engagement with potential clients [2]. - The platform aims to reduce consumer decision-making costs and alleviate concerns by offering standardized product services, allowing doctors to concentrate on their professional expertise [2]. - The initiative is expected to protect the rights of quality doctors and institutions on the platform, promoting a healthy ecosystem in the medical aesthetics industry [2].