Core Insights - The 15th National Games is approaching, and Meituan has launched the "National Sports Season" event in Shenzhen, with over 10,000 sports and fitness merchants participating nationwide [1] - Since 2025, Guangdong has ranked among the top three in the country for sports consumption, with Shenzhen accounting for nearly 40% of the province's sports consumers [1][4] - The demand for diverse sports activities among young people is driving a new wave of consumption, with night-time fitness orders in Shenzhen leading the nation [4] Group 1: Sports Consumption Trends - Sports consumption in Guangdong has seen a 50% year-on-year increase, with Shenzhen being a significant contributor [4] - The number of tennis stores in Guangdong has increased by over 70% year-on-year, and the number of consumers has surged by 137% [4] - The popularity of climbing has also risen, with a 63% increase in search volume and 20% of the nation's climbing stores located in Guangdong [4][6] Group 2: Innovative Consumption Models - Meituan has introduced the "Flexible Payment and Runaway Compensation" solution to address trust issues in the fitness industry, covering nearly 80% of fitness merchants in Shenzhen [7] - The platform offers various payment models, including monthly and personal training packages, to enhance consumer confidence [7] - During the National Games, consumers can engage in various interactive activities through the Meituan app, starting from 9.9 yuan, promoting sports participation [8]

Core Viewpoint - The rise of internet traffic has significantly increased public interest in cosmetic medical consumption, leading many doctors to become part of the "internet celebrity" trend. However, medical aesthetics remain a serious medical practice that relies heavily on professionals, necessitating a specialized platform for doctors to focus on their skills and deliver real value [2]. Group 1: Platform Developments - "Wuyou Doctor" is a key focus for the platform, representing a significant upgrade in Meituan's ecosystem for doctors in the medical aesthetics sector [2]. - The introduction of a dedicated information page for doctors under "Wuyou Guarantee" allows for comprehensive display of doctors' qualifications, authentic evaluations, and case results, providing doctors with a personalized "digital business card" [2]. - Meituan Medical Aesthetics has partnered with Dazhong Dianping to officially open its content ecosystem to the medical aesthetics industry, welcoming doctor creators and UGC enthusiasts [2]. Group 2: Benefits for Doctors and Consumers - Doctors can utilize the Dazhong Dianping notes for project education, principle interpretation, and effect presentation, enhancing their engagement with potential clients [2]. - The platform aims to reduce consumer decision-making costs and alleviate concerns by offering standardized product services, allowing doctors to concentrate on their professional expertise [2]. - The initiative is expected to protect the rights of quality doctors and institutions on the platform, promoting a healthy ecosystem in the medical aesthetics industry [2].