Investment Rating - The report assigns an "Outperform" rating for Chow Tai Fook, expecting a relative return exceeding 10% over the next 12-18 months [21]. Core Insights - Chow Tai Fook's retail sales increased by 4.1% year-on-year in 2QFY26, with Mainland China growing by 3.0% and Hong Kong/Macau by 11.4% [2][8]. - Same-store sales returned to positive growth across all channels, driven primarily by higher average selling prices (ASP), despite a decline in sales volume [9][10]. - Priced gold products emerged as a key growth driver, with retail sales surging by 43.7% year-on-year, significantly enhancing the company's gross margin and profitability [10][11]. - The company is focusing on optimizing its retail network, closing approximately 300 stores in Mainland China while opening new high-efficiency stores in prime locations [12]. - Management anticipates FY26 to be a year of profitability recovery, with gross margin and operating profit expected to exceed previous guidance due to structural improvements and a higher contribution from priced gold [13]. Summary by Sections Retail Performance - Group retail sales for 2QFY26 increased by 4.1% year-on-year, with same-store sales in Mainland China and Hong Kong/Macau showing positive growth [2][9]. - The average selling price in Mainland China rose from HK$6,400 to HK$7,900, while in Hong Kong and Macau, it increased from HK$9,400 to HK$11,700 [9]. Product Mix and Growth Drivers - Priced gold became the core growth engine, with same-store sales of gold jewelry in Mainland China and Hong Kong/Macau increasing by 10.6% and 10.4%, respectively [10]. - The proportion of priced gold products in Mainland China rose to 29.9%, with management indicating potential for further increases based on market acceptance [10][11]. Brand and Marketing Strategy - The company is enhancing brand recognition through iconic collections and collaborations with popular IPs, targeting younger consumers [11]. - New product lines, such as the "Tian Yuan Di Fang" collection, integrate traditional Chinese elements to attract a broader audience [11]. Channel Optimization - Chow Tai Fook is optimizing its retail network by closing underperforming stores and opening new concept stores with higher sales potential [12]. - E-commerce sales grew by 28.1% year-on-year, contributing significantly to overall retail performance [12]. Financial Outlook - Management expects improved gross margin and operating profit for 1HFY26, driven by a favorable product mix and effective cost management [13]. - The company is preparing for a strong second half of FY26, coinciding with wedding and festive seasons, which may further boost demand [13].

Core Insights - Chow Tai Fook (1929.HK) reported a 3% growth in retail value for the first three quarters, with mainland China contributing 86.9% of the total retail value [2] Group 1: Retail Performance - The retail value of priced gold products showed a strong momentum, with a year-on-year growth of 43.7% during the quarter [2] - Retail value for jewelry, platinum, and K-gold jewelry increased by 10.0%, with jade jewelry sales more than doubling [2] - The contribution of jewelry, platinum, and K-gold jewelry to retail value rose to 15.3% in the quarter, up from 14.4% in the second quarter of FY2025, while gold jewelry and products contributed 80.8%, down from 81.4% [2] - Overall, the retail contribution of priced products increased to 29.9% in the quarter, compared to 24.8% in the second quarter of FY2025 [2] Group 2: E-commerce Performance - The retail value from e-commerce in mainland China maintained strong momentum, increasing by 28.1% year-on-year during the quarter [2] - E-commerce contributed 6.7% to the retail value in mainland China and accounted for 15.5% of total sales [2]