潮流玩具收藏玩家张红华告诉经济导报记者，"痛金"概念源于二次元"痛文化"。该文化通过物品个性化改造，公开表达对特定 动漫角色的喜爱。黄金品牌将动漫形象与传统金饰结合，推出各类IP联名产品。这类产品颇受年轻人的追捧。 8月上海Redland漫展上，一名身背"痛包"的二次元爱好者成为全场焦点，包内陈列着多张金光闪闪的IP联名金钞，总价值过万 元。该金钞原价899元/张，重量仅1克，如今在二手平台上已被炒至近1600元/张，仍有上百人标记"想要"。 不仅是金钞，更多IP联名黄金产品正掀起抢购潮。老庙黄金与国创小说《天官赐福》合作的联名金饰套装在二手平台标价1.66万 元，吸引上万人浏览。以总克重约11克估算，其单价高达1509元/克。周大福与日本IP《Chiikawa》推出的金章挂件，每克价格 更是冲上2800元。 张红华表示，年轻消费者成为主要购买群体。18至34岁的消费者贡献了超过三分之一的黄金首饰销售额。这些消费者将"痛 金"视为情感价值载体，既能满足收藏需求，又具备一定保值功能。 近期，随着"淘金"热愈演愈烈，"痛金"(泛指带有IP元素的黄金产品)正在年轻消费者中流行。这类融合动漫元素的黄金制品被部 分年轻 ...

Core Insights - The article discusses the rising trend of "pain gold," which refers to gold products infused with elements from anime, manga, and gaming, appealing particularly to younger consumers [1][2][5][11] Group 1: Market Trends - "Pain gold" products are gaining popularity, with collaborations between gold brands and popular anime IPs leading to high demand and significant sales, particularly in Hong Kong [5][11] - The market for "pain gold" is part of a broader "谷子经济" (grain economy), which is projected to reach a market size of 1,689 billion yuan in 2024, with the broader anime-related market expected to reach 5,977 billion yuan [7] - Young consumers are increasingly prioritizing emotional value in their purchases, with "pain gold" serving as both a collectible and a form of investment [7][11] Group 2: Consumer Behavior - Consumers like Lin Jia are willing to spend significant amounts on customized "pain gold," viewing it as a rational investment compared to other collectibles that may depreciate in value [2][13] - The trend reflects a shift towards younger demographics in gold consumption, with individuals aged 18-34 contributing over one-third of gold retail sales in China [11][12] - The emotional connection to characters and the desire for unique, personalized items drive the demand for custom "pain gold" products [6][9] Group 3: Risks and Legal Concerns - The customization of "pain gold" raises potential legal issues, particularly regarding copyright infringement if products are created without proper authorization from IP holders [2][17][21] - Consumers face risks related to quality and after-sales service when purchasing customized items, as many products may not meet expectations or could be of inferior quality [16][21] - The article highlights the importance of respecting intellectual property rights, as unauthorized reproductions can lead to legal consequences for both consumers and producers [20][21]

Core Insights - The article discusses the promotional activities in Shanghai's Huangpu District, particularly focusing on the "Five-Five Shopping Festival" aimed at boosting consumer spending in key shopping areas [1][3][4]. Group 1: Promotional Activities - The "Five-Five Shopping Festival" launched on May 1, 2025, in the Nanjing Road shopping district, resulted in a 19.2% year-on-year increase in sales for 33 participating enterprises during the "May Day" holiday [3]. - Notably, gold consumption saw significant growth, with sales at Lao Feng Xiang's three stores on Nanjing Road increasing over twofold due to promotional offers such as "spend 10,000 get 1,000 off" [3][4]. Group 2: Brand Collaborations - Lao Feng Xiang has been actively targeting younger consumers through collaborations with popular IPs, including a recent partnership with the classic anime "Saint Seiya," which generated nearly 100 million yuan in sales within two weeks of launch [3]. - Previous collaborations included products linked to "Honkai: Star Rail" and "Mobile Suit Gundam SEED," both of which were well-received and sold out quickly [3]. Group 3: Upcoming Events and Promotions - The "Brilliant Golden Joy at Yuyuan" promotional event is set to take place from May 17 to June 2, 2025, featuring new product launches from renowned brands like Lao Feng Xiang and Lao Miao Gold [4]. - The event will include significant promotional offers from 10 well-known jewelry stores, such as discounts on gold jewelry and special gifts for purchases above certain amounts [4][5]. - Two rounds of exclusive consumption vouchers will be distributed, with various discount options available to all residents and visitors in Shanghai [5].