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大中华区营收连续六季度下滑 耐克押注直营零售老将
Jing Ji Guan Cha Wang· 2026-01-21 14:09
1月21日,耐克公司宣布在华人事调整:现任大中华区领导董炜(Angela Dong)将于3月31日正式卸任,在耐克任职超25年的老将Cathy Sparks将接任大中华 区副总裁兼总经理。 这一变动的背后,是耐克在华业务陷入持续性低迷:大中华区已连续六个季度营收下滑且跌幅持续扩大。2025财年(2024年6月1日至2025年5月31日),大 中华区营收跌至65.86亿美元,同比降幅达13%,大中华区也因此成为耐克全球跌幅最大的市场。2026财年第二季度(2025年9月1至11月30日),耐克大中 华区业绩同比下降17%。 时尚产业分析师唐小唐认为,耐克业绩下滑的根本原因在于品牌力的下滑,此番大中华区负责人的调整,意在向外界及内部传达耐克正在求变的信号。 当下耐克面临的核心困局是库存与折扣的恶性循环。2025财年末,耐克整体库存水平为75亿美元,和上一财年基本持平,而耐克整体毛利率降至42.7%,下 降1.9个百分点。 耐克方面介绍,Cathy Sparks从波特兰Niketown门店的零售岗位开启职业生涯,随后在全球多个市场担任重要领导职务。她此前担任耐克亚太及拉美区 (APLA)副总裁兼总经理,在推动业务转 ...
优衣库大中华区同店销售回暖;耐克CEO承认中国市场存在挑战;宗馥莉二度辞职哇哈哈|品牌周报
36氪未来消费· 2025-10-12 11:14
Group 1: Uniqlo's Performance - Uniqlo's parent company, Fast Retailing, reported a record operating profit of 564.27 billion yen for the fiscal year ending August 2025, marking the fourth consecutive year of growth [3] - The Southeast Asia, India, and Australia regions showed significant sales performance, with North America and Europe also achieving double-digit growth in both revenue and profit [3] - In North America, revenue increased by 24.5% year-on-year, while profit rose by 35.1%; Europe saw revenue growth of 33.6% and profit growth of 23.7% [3] - Despite the overall decline in revenue in Greater China by 4.0% to 650.2 billion yen, the recovery in same-store sales in Japan and Greater China contributed to profit growth [3] - Uniqlo's success in the U.S. market was driven by a combination of price increases (approximately 5% on core items) and cost control measures, leading to a same-store sales growth of 3% [3] Group 2: Nike's Challenges in China - Nike's CEO acknowledged structural challenges in the Chinese market, which has seen a decline in performance for five consecutive quarters [5][6] - In the first quarter of fiscal year 2026, Nike's revenue in Greater China was $1.512 billion, down from $1.735 billion and $1.666 billion in the previous two fiscal years [5] - The company is focusing on improving sales trends through store updates, enhancing brand differentiation, and reducing inventory buildup among partners [5][6] Group 3: Wahaha's Leadership Changes - Zong Fuli has resigned from her positions at Wahaha Group, transitioning to focus on her own brand, "Wah Xiao Zong," while retaining a 29.4% stake as the second-largest shareholder [7] - The resignation is linked to compliance issues regarding the use of the "Wahaha" trademark, prompting her to shift her focus to her new brand [7] - Recent family disputes have negatively impacted Wahaha's sales and market confidence, with reported declines in daily sales and live-streaming events [8] Group 4: H&M and Designer Collaborations - H&M announced a collaboration with Chinese designer Jacuques Wei for the upcoming Year of the Horse Spring Festival, marking the second designer partnership in a long-term project with Shanghai Fashion Week [10] Group 5: Lululemon and Erewhon Collaboration - Lululemon partnered with Erewhon, a high-end organic supermarket, to launch a collection of apparel and accessories, set to debut in Shanghai [11] Group 6: Gucci's Increased Foot Traffic - Following the debut of Demna's collection, Gucci experienced a significant increase in store traffic, with a 53% rise in weekly visits at the Rodeo Drive location in Los Angeles [14] Group 7: Blue Bottle Coffee Expansion - Blue Bottle Coffee opened its third store in Shenzhen, continuing its slow but steady expansion in China, with a total of 15 stores across major cities [15] Group 8: Anker's New COO Appointment - Anker appointed a new Chief Operating Officer to enhance its market share, with plans to expand the use of its innovative manufacturing technology [16] Group 9: Zhou Dasheng's Acquisition of MBL - Zhou Dasheng Jewelry Group acquired the high-end audio brand MBL, which recently emerged from bankruptcy, aiming to expand its global sales network, particularly in the growing Chinese high-end audio market [17]