Core Insights - The NEWty 2026 Tmall Super New Products Gala highlighted the impressive growth of new products in 2025 and introduced key support measures for high-quality new products in 2026, along with six major new product awards and a special recognition for women in business [1][14] Group 1: Growth Data - In 2025, over 16 million high-quality new products were launched on Tmall, setting a historical record, with more than 30,000 products achieving sales exceeding 1 million, representing a 35% year-on-year increase in quantity and a 34% increase in overall sales [2] Group 2: Brand Innovations and Success Stories - Leading brands shared exclusive methodologies for new products at the gala, with Adidas reporting a sales increase of over 25 times compared to the previous two years through its new series and Tmall's global launch [4] - Pantene's new product, a peptide hair mask, reached over 100 million new consumers within a month of launch, driven by innovative efficacy and targeted marketing on Tmall [4] - AMD leveraged AI technology to create a cultural brand image, promoting new products through Tmall and establishing itself as a pioneer in AI applications in China [4] Group 3: Awards and Recognitions - Several brands received annual awards for outstanding innovation and marketing, including Yaya for breaking 100 million in sales during Tmall Super Brand Day and achieving over 30,000 sales of its new product series [5] - Talanis was recognized for its innovative children's running shoes, achieving explosive growth and becoming the first Tmall super product brand in children's shoes to surpass 100 million in sales [5] - The "Cultural Creativity Brand of the Year" award went to Mao Ge Ping for its "Earth Eye Shadow" series, which achieved over 300 million in exposure through Tmall [6] Group 4: Annual Business Awards - The Tmall Annual Business Person Award recognized influential figures in the consumer market, including Gao Dekang from Bosideng for leading Chinese down jackets globally, and Adrian Siu from Adidas for driving digital innovation in the sports market [9][10] Group 5: Women's Empowerment Initiatives - The gala featured special awards for women's empowerment, recognizing brands that integrate commercial practices with support for women's growth, such as Erdos Group and Estée Lauder [11] - The "Annual Women's Power Award" was awarded to Ma Xiaoyu from L'Oréal China for her contributions to women's rights and empowerment in the industry [11] Group 6: 2026 Support Measures - Tmall announced its core support measures for high-quality new products in 2026, including increased resource investment and enhanced marketing strategies to ensure successful product launches [14]

Core Insights - The NEWty 2026 Tmall Super New Products Festival highlighted the impressive growth of new products in 2025 and announced key support measures for high-quality new products in 2026, including six major new product awards and a special recognition for women, linking business with public welfare and fostering industry innovation [1][16] Group 1: Growth Data and Brand Performance - Tmall serves as the primary launch platform for new products, achieving significant growth with over 16 million quality new products launched in 2025, a historical high, and over 30,000 quality new products achieving sales exceeding 1 million, representing a 35% year-on-year increase in quantity and a 34% increase in overall sales [2] - Leading brands shared exclusive methodologies for new product launches, with Adidas reporting a 25-fold increase in sales for its new Chinese-style series, and Pantene's new product achieving over 100 million new customer assets within a month of launch [4] Group 2: Awards and Recognition - Several brands received annual awards for their outstanding innovation and marketing performance, including Yaya, which achieved over 100 million in sales during Tmall Super Brand Day, and Talanis, which launched a children's running shoe that became the first Tmall super product to exceed 100 million in sales [5] - The Tmall Annual Business Person Award recognized three influential figures in the industry for their contributions to market evolution and innovation, including Gao Dekang from Bosideng, Adrian Siu from Adidas, and Jasmine Xu from Procter & Gamble [9][10] Group 3: Women's Empowerment and Social Responsibility - The festival established two special awards focused on women's empowerment, recognizing brands that integrate commercial practices with support for women's growth, such as Erdos Group and Estée Lauder, and honoring individuals like Ma Xiaoyu from L'Oréal for their contributions to women's rights [13][14] Group 4: Future Initiatives and Strategies - Tmall announced its core support measures for high-quality new products in 2026, committing to increase resource investment and enhance the success rate of new product launches through smarter tools, richer resources, and deeper value connections [16]

Core Insights - The NEWty 2026 Tmall Super New Products Festival highlighted the impressive growth of new products in 2025 and announced key support measures for high-quality new products in 2026, including six major new product awards and a special recognition for women [1][11] Group 1: Growth Data and Brand Performance - Tmall has established itself as the primary launch platform for new products, with over 16 million quality new products launched in 2025, achieving a historical high in new product scale [2] - The overall transaction growth for new products reached 34%, with over 30,000 quality new products achieving sales exceeding one million, reflecting the platform's strong incubation capabilities [2] - Notable brands shared their successful new product strategies, such as Adidas, which saw a sales increase of over 25 times through its new series and Tmall's global launch [2] Group 2: Award Recognition and Brand Innovation - Several brands received awards for their outstanding innovation and marketing performance, including Duck Duck, which achieved over 100 million in sales during Tmall Super Brand Day [3] - Talanis was recognized for its innovative children's running shoes, becoming the first children's shoe brand on Tmall to surpass 100 million in sales [3] - Mao Ge Ping's "Earth Eye Shadow" series achieved over 300 million in exposure during Tmall Super Brand Day, earning the title of "Cultural Creativity Brand of the Year" [3] Group 3: Consumer Engagement and Marketing Strategies - Disney and Shanghai Disneyland won the "Consumer Choice Brand of the Year" for their collaboration on the "Zootopia 2" movie and related experiences [4] - Xiaojia's innovative marketing strategies led to record sales during its 10th anniversary campaign, with its new product ranking first in category sales [4] - Shaoyin's collaboration with Tmall Super Brand Day resulted in a 100% year-on-year sales increase, showcasing effective marketing innovation [4] Group 4: Recognition of Industry Leaders - The Tmall Annual Business Person Award was established to honor individuals who significantly shape the Chinese consumer market, with three notable winners recognized for their contributions [7] - Gao Dekang from Bosideng, Adrian Siu from Adidas, and Jasmine Xu from Procter & Gamble were awarded for their leadership and innovation in their respective fields [7][8] Group 5: Women's Empowerment Initiatives - The festival included special awards focusing on women's empowerment, recognizing brands that integrate commercial practices with support for women's growth [9] - The "Annual Women's Power Brand" award was given to brands like Erdos Group and Estée Lauder for their initiatives supporting women's development [9] - The "Annual Women's Power Award" was awarded to Ma Xiaoyu from L'Oréal China for her efforts in promoting women's rights and empowerment in the industry [9] Group 6: Future Initiatives and Support Measures - Tmall announced its core support measures for high-quality new products in 2026, aiming to enhance resource investment and increase traffic to ensure successful product launches [11] - The platform plans to utilize algorithms to identify target audiences for new products and leverage global marketing events to boost product visibility [11]