Core Viewpoint - The article highlights the thriving development of the Gannan navel orange industry in Anyuan County, showcasing its significant production capacity, quality standards, and innovative practices that enhance its market presence and value [1][2][4]. Industry Overview - Anyuan County has a navel orange planting area of 270,000 acres, with a projected production of 275,000 tons in 2024, accounting for over one-eighth of the total Gannan navel orange output [1]. - The annual output value of the navel orange industry cluster in Anyuan reaches 5 billion yuan [1]. Quality Standards and Practices - The fourth Gannan Navel Orange International Expo introduced two group standards: "Quality Production Technology for Gannan Navel Oranges" and "Navel Orange Quality Grading," laying a foundation for the standardized development of the industry [2]. - Anyuan County emphasizes green development, implementing the "Gannan Navel Orange Protection Regulations" and promoting green, pollution-free planting techniques [4][5]. Technological Integration - Modern technology is integrated into traditional farming practices, allowing for efficient management of orchards. For instance, a single technician can now manage a hundred acres of orchard using advanced monitoring systems [4]. - The county has established a comprehensive quality assurance system from production to consumption [6]. Industry Expansion and Value Creation - Anyuan County is shifting from primary fruit sales to a full-chain integration model, enhancing its processing capabilities and creating a complete industrial ecosystem from seed to juice and essential oils [7]. - Jiangxi Guoran Food Co., Ltd. plans to purchase 30,000 tons of various fruits, producing 10,000 tons of juice, with products targeting both domestic and international markets [8]. Deep Processing and Waste Utilization - The company utilizes high-pressure processing (HPP) technology to preserve the original flavor and nutritional value of juices, processing over 60,000 tons of fresh fruit annually [8]. - By-products such as orange peels are being repurposed for essential oil extraction, achieving zero waste and full utilization of the fruit [8]. Infrastructure and Research Support - Anyuan has established two deep processing enterprises, 54 fruit companies, and nine national and provincial leading enterprises, along with significant cold storage capacity [10]. - The presence of national research institutions and expert teams contributes to ongoing innovation in the industry [10]. Cultural Branding and Market Positioning - The launch of the animated series "Navel Orange Little Prince" aims to enhance the cultural value and market competitiveness of Gannan navel oranges [11][13]. - The county has developed over 200 IP derivative products and established a themed museum, integrating cultural and tourism elements into the navel orange industry [13][14].

Core Viewpoint - The transformation of Fengjie County from a coal-dependent economy to a thriving agricultural hub centered around high-quality navel oranges demonstrates a successful model of sustainable development and environmental restoration [3][4][5]. Group 1: Economic Transformation - Fengjie County has shifted from coal mining, which once employed 120,000 people, to cultivating 383,000 acres of navel oranges, with a brand value of 38.17 billion yuan [3][4]. - The closure of 217 coal mines led to a significant drop in fiscal revenue by 600 million yuan, prompting the county to explore alternative economic avenues [3][4]. - The village of Daba has become a model for agricultural success, with 12,000 acres of navel oranges generating a total output value of 180 million yuan last year [4][5]. Group 2: Technological Integration - The use of technology in orange farming includes the deployment of drones for pest control and a digital management system that tracks various agricultural processes, resulting in a 35% increase in income compared to traditional methods [5][8]. - Daba village has established a marketing service team that utilizes e-commerce and live streaming, achieving sales of 70 million yuan through 146 live broadcasts in 2024 [7][8]. Group 3: Environmental Impact - The navel orange cultivation has significantly reduced soil erosion, with the county reporting a decrease of over 100,000 tons of soil loss since the start of large-scale orange farming [9]. - The county has invested 4.5 billion yuan in ecological restoration and has rejected 27 high-pollution projects to maintain environmental integrity [9]. Group 4: Tourism Development - The integration of agriculture and tourism has led to the establishment of a demonstration park in Daba village, attracting 25,000 visitors annually and generating 2 million yuan in tourism revenue [9]. - The county's tourism sector has seen substantial growth, with 38 million visitors last year contributing to a total tourism revenue of 21.88 billion yuan [9].

Core Insights - The brand value of "Fengjie navel orange" has reached 38.17 billion yuan, with a cumulative reduction of over 100,000 tons of soil erosion [1] Group 1: Environmental Transformation - Fengjie County has closed 217 coal mines, officially exiting the coal production market, and has implemented integrated management of mountains, rivers, forests, fields, lakes, grass, and sand [1] - The area of soil erosion management has reached 397.89 square kilometers, and the forest coverage rate has increased to 69.49% [1] Group 2: Economic Development - In Daba Village, 12,000 acres of navel oranges produced a total output value of 180 million yuan last year, making it a national characteristic industry village with over 100 million yuan in output [2] - Former coal miners have transitioned to orange farmers, with per capita disposable income reaching 25,777 yuan, a year-on-year increase of 7.8% [2] Group 3: Technological Integration - Daba Village has established a standardized e-commerce live streaming base, with online sales accounting for 40% of total orange sales, achieving a sales volume of 70 million yuan [4] - The village has also developed a fruit tree order recognition sales model, with 16,734 orders and 4,000 tons of oranges subscribed [4] Group 4: Sustainable Practices - The implementation of a "six-in-one" green planting and management standard has led to a reduction of 1,000 liters of pesticide and over 300 tons of fertilizer annually, while increasing the quality rate of premium fruits to 85% [5] - The development of over 30 products, including orange wine and essential oil, is enhancing the value chain of Fengjie navel oranges [5] Group 5: Tourism and Revenue - Daba Village has become a popular tourist destination, with an average of 25,000 visitors annually and a tourism revenue of 2 million yuan [5] - The county has received 38 million tourists annually, generating a total tourism revenue of 21.88 billion yuan last year [5]