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从“煤城”到“橙都”,重庆奉节探索生态经济新路径
第一财经· 2025-08-14 06:51
Core Viewpoint - The transformation of Fengjie County from a coal-dependent economy to a thriving agricultural hub centered around high-quality navel oranges demonstrates a successful model of sustainable development and environmental restoration [3][4][5]. Group 1: Economic Transformation - Fengjie County has shifted from coal mining, which once employed 120,000 people, to cultivating 383,000 acres of navel oranges, with a brand value of 38.17 billion yuan [3][4]. - The closure of 217 coal mines led to a significant drop in fiscal revenue by 600 million yuan, prompting the county to explore alternative economic avenues [3][4]. - The village of Daba has become a model for agricultural success, with 12,000 acres of navel oranges generating a total output value of 180 million yuan last year [4][5]. Group 2: Technological Integration - The use of technology in orange farming includes the deployment of drones for pest control and a digital management system that tracks various agricultural processes, resulting in a 35% increase in income compared to traditional methods [5][8]. - Daba village has established a marketing service team that utilizes e-commerce and live streaming, achieving sales of 70 million yuan through 146 live broadcasts in 2024 [7][8]. Group 3: Environmental Impact - The navel orange cultivation has significantly reduced soil erosion, with the county reporting a decrease of over 100,000 tons of soil loss since the start of large-scale orange farming [9]. - The county has invested 4.5 billion yuan in ecological restoration and has rejected 27 high-pollution projects to maintain environmental integrity [9]. Group 4: Tourism Development - The integration of agriculture and tourism has led to the establishment of a demonstration park in Daba village, attracting 25,000 visitors annually and generating 2 million yuan in tourism revenue [9]. - The county's tourism sector has seen substantial growth, with 38 million visitors last year contributing to a total tourism revenue of 21.88 billion yuan [9].
从“煤城”到“橙都”,重庆奉节探索生态经济新路径|活力中国调研行
Di Yi Cai Jing· 2025-08-13 07:33
Core Insights - The brand value of "Fengjie navel orange" has reached 38.17 billion yuan, with a cumulative reduction of over 100,000 tons of soil erosion [1] Group 1: Environmental Transformation - Fengjie County has closed 217 coal mines, officially exiting the coal production market, and has implemented integrated management of mountains, rivers, forests, fields, lakes, grass, and sand [1] - The area of soil erosion management has reached 397.89 square kilometers, and the forest coverage rate has increased to 69.49% [1] Group 2: Economic Development - In Daba Village, 12,000 acres of navel oranges produced a total output value of 180 million yuan last year, making it a national characteristic industry village with over 100 million yuan in output [2] - Former coal miners have transitioned to orange farmers, with per capita disposable income reaching 25,777 yuan, a year-on-year increase of 7.8% [2] Group 3: Technological Integration - Daba Village has established a standardized e-commerce live streaming base, with online sales accounting for 40% of total orange sales, achieving a sales volume of 70 million yuan [4] - The village has also developed a fruit tree order recognition sales model, with 16,734 orders and 4,000 tons of oranges subscribed [4] Group 4: Sustainable Practices - The implementation of a "six-in-one" green planting and management standard has led to a reduction of 1,000 liters of pesticide and over 300 tons of fertilizer annually, while increasing the quality rate of premium fruits to 85% [5] - The development of over 30 products, including orange wine and essential oil, is enhancing the value chain of Fengjie navel oranges [5] Group 5: Tourism and Revenue - Daba Village has become a popular tourist destination, with an average of 25,000 visitors annually and a tourism revenue of 2 million yuan [5] - The county has received 38 million tourists annually, generating a total tourism revenue of 21.88 billion yuan last year [5]