齐鲁晚报.齐鲁壹点魏银科 9月22日，转转集团一纸公告宣布逐步关停运营十年的"自由市场"业务——这家2015年诞生、曾获腾讯与小米等知名投资机构近10亿美元投资、最新估值 超210亿元的二手电商，彻底退出与闲鱼在此领域的正面竞争。 转转CEO黄炜形容，这是一次"战略性的撤退"，而事实上，自2019年起，转转就已悄然启动向C2B2C(平台作为中间人对商品进行质检和担保)模式的转 型，如今这项起家业务在集团总份额中占比已不足3%，此次关停更像是对多年转型的最终落定。 C2C业务的GMV占比已不足3% 所谓"自由市场"，即C2C(个人对个人)交易模式，是转转发家的根基。凭借这种用户可直接发布闲置物品、自主定价沟通、平台仅提供基础撮合服务的模 式，转转早年快速积累了第一批用户，截至2024年底其注册用户已超4亿，总部落地青岛后累计实现营收也超250亿元。但正如CEO黄炜所言，这种模式也 成了"网络诈骗与灰色交易的温床"，平台很难妥善解决交易双方的纠纷。数据显示，该业务当前在平台GMV(商品交易总额)中占比已不足3%，却消耗了 大量纠纷处理资源，早已成为转转转型升级的绊脚石。 转转这几年在广告上投了不少钱，特别是在B站 ...

Core Viewpoint - The company Zhuangzhuang has officially terminated its C2C business model after ten years, shifting entirely to a C2B2C model, as announced by CEO Huang Wei in a letter to users [1][22]. Group 1: Business Model Transition - Zhuangzhuang has decided to shut down its "Free Market" feature, which was part of its C2C operations, and will gradually transition to an "official verification" business model starting September 22 [1][22]. - The decision to eliminate the C2C business is seen as a second retreat for Zhuangzhuang, following a previous shift in focus to second-hand mobile phones in 2020 [9][11]. Group 2: Competitive Landscape - Zhuangzhuang has been operating under the shadow of Xianyu, which is backed by Alibaba and has a strong ecosystem that includes traffic, payment, and logistics support [7][11]. - The competitive pressure from Xianyu has influenced Zhuangzhuang's decision to abandon its C2C model, as many users have migrated to Xianyu due to perceived limitations in Zhuangzhuang's offerings [6][11]. Group 3: Financial and Operational Challenges - Zhuangzhuang has faced significant financial challenges, requiring nearly 200 million yuan annually to subsidize its C2C operations, which only contributed 30% of its revenue [11][22]. - The company has not secured new capital since its last funding round in 2021, which raises concerns about its ability to sustain operations and invest in necessary improvements [8][17]. Group 4: Trust and Quality Assurance Issues - The company has encountered a trust crisis regarding its quality inspection system, highlighted by inconsistent quality reports during the "Monkey Big Shot" incident [18][19]. - Zhuangzhuang's efforts to establish a reliable quality assurance system are critical for the success of its C2B2C model, but the high costs associated with maintaining quality inspections and physical stores pose a significant challenge [21][22]. Group 5: User Engagement and Market Position - The frequent strategic shifts have led to user confusion and potential loss, as the company struggles to maintain a stable user base while transitioning to a focus on luxury second-hand goods [14][15]. - Zhuangzhuang's user engagement has declined, with its monthly active users dropping significantly after previous strategic changes, indicating a need for a more coherent approach to retain users [15][22].