Core Insights - The second-hand trading platform Zhuanzhuan has strategically retreated from the C2C market, closing its personal trading business and "free market" product listing, shifting to a C2B2C model that offers quality inspection and guarantees for second-hand goods [1][3] - Xiaohongshu has begun internal testing of a "Quick Sale" feature, allowing users to link idle goods for sale in their posts and chat, indicating a direct competition with Zhuanzhuan and a shift in the second-hand trading landscape [1][3][4] Market Overview - According to iiMedia Consulting, the domestic second-hand e-commerce transaction scale is expected to reach 614.49 billion yuan in 2024, with a year-on-year growth of 12.0%, and a user base of 286 million, growing by 9.8% [3] - By 2030, the transaction scale is projected to reach 911.43 billion yuan, with a user base of 389 million [3] Competitive Landscape - Xiaohongshu's entry into the second-hand trading market is seen as a natural progression, with significant user engagement in second-hand categories, but most transactions have historically occurred on platforms like Xianyu [4][9] - Xianyu remains dominant in the C2C segment, benefiting from Alibaba's ecosystem and a robust personal credit system, while Xiaohongshu must address how to build consumer trust in its new trading feature [3][11] Business Model Shift - Zhuanzhuan's exit from the C2C business highlights the challenges of sustaining profitability in this segment, as it struggled to compete with Xianyu, which has a much larger user base and transaction volume [12][14] - The transition to a C2B2C model signifies a shift towards a more structured and trust-based trading environment, which requires higher operational costs for quality assurance and customer service [17][15] User Experience and Trust - Xiaohongshu's "Quick Sale" feature aims to enhance community engagement and streamline the trading process, but it faces challenges in ensuring a secure and trustworthy trading environment [11][17] - The platform's current requirements for sellers, such as account age and professional certification, may not be sufficient to establish the necessary trust for effective second-hand transactions [17][12]

Core Viewpoint - The company, Zhuanzhuan, is transitioning from a C2C model to a C2B2C model, marking the closure of its original C2C marketplace business as a strategic decision to focus on quality and trust in second-hand transactions [5][10][14]. Group 1: Business Transition - Zhuanzhuan officially announced the gradual shutdown of its C2C marketplace business starting September 22, 2025, as part of a broader business adjustment towards an "official verification" model [4][5]. - CEO Huang Wei described the decision to close the C2C business as a difficult yet necessary choice, emphasizing the need to focus on consumer trust and service quality [5][10]. - The C2C business had become marginal, contributing less than 3% to Zhuanzhuan's overall GMV, indicating that the shutdown would not significantly impact the company's operations [9]. Group 2: Quality and Trust - The shift to a C2B2C model aims to standardize non-standardized second-hand transactions, enhancing trust between buyers and sellers [6][12]. - Zhuanzhuan has invested heavily in quality assurance, establishing three quality inspection centers and training over 2,500 quality inspectors to ensure product authenticity and reliability [11][14]. - The company has expanded its service network, with nearly 3,000 on-site recovery engineers covering over 1,300 districts and cities, and more than 1,000 offline stores across over 300 cities [11][12]. Group 3: Market Positioning - The closure of the C2C model is seen as a strategic move to address industry challenges such as fraud and poor after-sales service, which have deterred users from engaging in second-hand transactions [10][11]. - Zhuanzhuan's ambition extends beyond electronics, aiming to establish a comprehensive second-hand marketplace that includes luxury goods and various consumer categories [13][14]. - The company is positioning itself to define the standards for "quality second-hand" goods, contributing to the development of a circular economy [14][15].

Core Viewpoint - The company, Zhuanzhuan Group, announced the gradual shutdown of its "Free Market" business, marking a strategic retreat from direct competition with Xianyu in the second-hand e-commerce sector [1][2]. Group 1: Business Transition - Zhuanzhuan's CEO, Huang Wei, described the shutdown as a "strategic retreat," indicating a shift towards a C2B2C model that has been in motion since 2019 [2]. - The C2C business, which was the foundation of Zhuanzhuan, now accounts for less than 3% of the company's total share, highlighting the need for transformation [3]. Group 2: Financial Performance and User Engagement - Zhuanzhuan has invested heavily in advertising, particularly on platforms like Bilibili and Douyin, but the effectiveness of this investment appears limited, with monthly active users only increasing from 24.73 million to 35.88 million, a year-on-year decrease of 5.3% [3]. - The company has generated over 25 billion yuan in revenue since its establishment, with registered users exceeding 400 million by the end of 2024 [3]. Group 3: Quality Assurance and Trust Issues - The shutdown allows Zhuanzhuan to focus on its "Official Verification" business, which has seen significant investment, including 1.5 billion yuan for quality inspection centers and over 2 billion yuan planned for 2024 [4]. - Despite these efforts, trust issues persist, with over 110,000 complaints on the Black Cat Complaint platform, primarily related to discrepancies in product descriptions and quality verification [5]. Group 4: Competitive Landscape - Xianyu, as the leading player in the second-hand market, has surpassed 200 million monthly active users, growing nearly 20% year-on-year, and has established a unique ecosystem combining transactions and community engagement [6][8]. - The market is expected to polarize, with Xianyu dominating the C2C segment while Zhuanzhuan and competitors like Wanwu Xingsheng compete in the B2C quality market [9].

Core Viewpoint - The company is transitioning from a C2C model to a C2B2C model, focusing on quality inspection and service, marking a significant shift in its business strategy [1][4][10]. Business Model Transition - On September 22, the company announced the gradual shutdown of its C2C "Free Market" business, which currently accounts for less than 3% of its overall GMV [4][9]. - The C2B2C model, which has been growing rapidly and achieving scalable profitability for several years, will become the core focus moving forward [4][5][11]. - The CEO emphasized the need for the company to reassess its capabilities and the user experience in the C2C space, leading to the decision to discontinue the "Free Market" service [4][7]. Quality Inspection and Service Focus - The company aims to establish itself as a reliable intermediary in the second-hand market, with a strong emphasis on quality inspection through its "Official Inspection" service [5][6]. - A dedicated quality inspection team and standardized processes have been implemented to address issues of trust and information asymmetry in second-hand transactions [6][7]. Competitive Landscape - The shift in focus is partly a response to competitors like Xianyu, which have begun integrating more B-end merchants and enhancing their quality inspection processes [8][9]. - The company recognizes the importance of building trust in second-hand transactions, particularly given the non-standard nature of second-hand goods [7][9]. Heavy Asset Investment - The company is increasingly investing in heavy assets, including quality inspection centers and physical stores, to enhance its service offerings [10][11]. - As of now, the company has established three quality inspection centers and employs over 2,500 quality inspectors, with a nationwide presence for its collection services [10][11]. Financial Health and Strategy - The company has entered a phase of positive financial development since July 2022, achieving profitability and maintaining a positive cash flow [11]. - The CEO stated that the company will continue to invest strategically in key areas while ensuring financial health and sustainability [11].

Core Insights - The company, Zhuanzhuan Group, announced the gradual shutdown of its "Free Market" business to focus on its "Official Verification" model for second-hand transactions [1] - CEO Huang Wei acknowledged the difficult decision to close "Free Market," citing issues with online fraud and disputes between users as key reasons [1] - The "Official Verification" business has seen significant growth since 2019, now representing the mainstream choice for users on the platform, while "Free Market" accounts for less than 3% of the overall GMV [1] Company Strategy - Zhuanzhuan will concentrate efforts on enhancing the "Official Verification" business model, which offers more secure options for second-hand transactions beyond "person-to-person" exchanges [1] - The decision to close "Free Market" reflects a strategic shift towards improving user experience and reducing risks associated with fraudulent activities [1] Business Performance - Since 2019, the "Official Verification" business has experienced rapid growth, becoming the primary transaction method on the Zhuanzhuan platform [1] - The diminishing role of the "Free Market" segment is highlighted by its contribution of less than 3% to the platform's total GMV [1]

Core Insights - The company announced the gradual shutdown of its "Free Market" business to focus on its "Official Verification" model for second-hand transactions, which offers users a more secure alternative to peer-to-peer trading [1] - The CEO acknowledged the difficult decision to close "Free Market," citing issues with online fraud and disputes between users as significant challenges [1] - Since 2019, the "Official Verification" business has seen rapid growth and now represents less than 3% of the platform's overall GMV (Gross Merchandise Volume) [1]

Core Insights - The core competitive advantage of Zhuanzhuan in the second-hand circular economy industry is its "official verification" service, which enhances the transaction experience for both buyers and sellers by ensuring quality and safety [1][3] - Zhuanzhuan has established three quality inspection centers in Shenzhen, Chengdu, and Qingdao, and has trained over 2,000 quality inspectors and luxury goods appraisers [1] - The "official verification" service has expanded from initially covering only mobile phones to now encompassing a wide range of categories, including consumer electronics and luxury goods, forming three major category systems [1] - Zhuanzhuan aims to expand its service categories to over a hundred and thousands of brands in the future, focusing on building a branded second-hand trading platform [1][3] Industry Developments - The 2025 E-commerce Conference highlighted the role of e-commerce as a key hub for the deep integration of digital and physical economies, as well as its importance in expanding service consumption, facilitating cross-border trade, and promoting green and low-carbon transformation [1] - Zhuanzhuan has trained over 2,500 on-site quality inspection engineers to enhance the convenience of transactions for sellers, covering over 1,300 counties and districts nationwide [3] - The company has also expanded its offline presence, with over 1,000 brand stores across more than 300 cities, including the launch of the first multi-category second-hand circular warehouse store, "Super Zhuanzhuan," in Beijing [3] - Zhuanzhuan expresses a commitment to collaborate with industry peers to promote the development of China's circular economy, green consumption, and the second-hand consumption sector [3]