C2C模式

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知名二手电商平台关停10年业务,用户炸锅
猿大侠· 2025-09-27 04:11
Core Viewpoint - Zhuanzhuan, a well-known second-hand trading platform in China, is shifting its business model from C2C to C2B2C, closing its "free market" operations that have been running for ten years, in response to competitive pressures and trust issues in the C2C model [1][2][11]. Summary by Sections Business Model Transition - Zhuanzhuan will gradually shut down its core C2C "free market" business, starting with the closure of personal product posting on September 24, followed by the removal of browsing and purchasing options by September 29, and the final closure of customer service by October 31 [4][5]. - The platform will now focus on C2B2C, where sellers can sell items through recycling, consignment, and listing, with the platform providing official quality inspection services [5][6]. User Impact - The closure of the free market will significantly impact specific user groups, particularly those trading niche items like collectible cards and dolls, who may find it difficult to adapt to the new model [9][11]. - Users have expressed concerns over the higher prices of officially inspected items and the platform's shift towards self-operated sales, making it harder for ordinary sellers to complete transactions [7][11]. Trust and Quality Issues - The C2C model has faced trust challenges, including online fraud and gray market transactions, which the platform struggled to manage effectively [11][12]. - Quality issues in second-hand goods, such as undisclosed defects and counterfeit products, have led to a poor shopping experience for consumers [12][14]. Operational Challenges - The new C2B2C model requires Zhuanzhuan to invest more resources in quality inspection and after-sales service, as the platform will now be directly responsible for these aspects [15][16]. - While the official inspection model aims to enhance trust in transactions, it may also increase operational costs, which could be passed on to consumers, necessitating a balance between cost control and user experience [16].
转转关停自由市场,闲鱼稳坐“一哥”宝座?
Qi Lu Wan Bao Wang· 2025-09-23 10:11
齐鲁晚报.齐鲁壹点魏银科 9月22日,转转集团一纸公告宣布逐步关停运营十年的"自由市场"业务——这家2015年诞生、曾获腾讯与小米等知名投资机构近10亿美元投资、最新估值 超210亿元的二手电商,彻底退出与闲鱼在此领域的正面竞争。 转转CEO黄炜形容,这是一次"战略性的撤退",而事实上,自2019年起,转转就已悄然启动向C2B2C(平台作为中间人对商品进行质检和担保)模式的转 型,如今这项起家业务在集团总份额中占比已不足3%,此次关停更像是对多年转型的最终落定。 C2C业务的GMV占比已不足3% 所谓"自由市场",即C2C(个人对个人)交易模式,是转转发家的根基。凭借这种用户可直接发布闲置物品、自主定价沟通、平台仅提供基础撮合服务的模 式,转转早年快速积累了第一批用户,截至2024年底其注册用户已超4亿,总部落地青岛后累计实现营收也超250亿元。但正如CEO黄炜所言,这种模式也 成了"网络诈骗与灰色交易的温床",平台很难妥善解决交易双方的纠纷。数据显示,该业务当前在平台GMV(商品交易总额)中占比已不足3%,却消耗了 大量纠纷处理资源,早已成为转转转型升级的绊脚石。 转转这几年在广告上投了不少钱,特别是在B站 ...
占比不足3%、关停C2C业务 转转“变重”
Sou Hu Cai Jing· 2025-09-22 11:14
转转再一次转型。9月22日,转转集团宣布逐步关停C2C模式的"自由市场",彻底告别这一曾为核心但如今占比不足3%的业务,转向以质检和服务为核心能 力的C2B2C模式。当然,这也意味着转转会越来越"重",聚焦于重资产运营模式。 这份艰难取舍既是转转在业务重心、资源分配、成本投入等方面的多维考量,也是其对未来二手交易市场竞争方向的综合判断。近年来,闲鱼等平台逐步纳 入更多B端商家,在质检等环节介入更深,二手电商的竞争已经从过去的流量导向转变为服务与效率导向。获得更多信任和成交,成为企业更为看重的事 情。 关停C2C业务 9月22日,转转集团发布公告宣布,将逐步下线"自由市场"业务,其他业务线正常运转。对于此次"自由市场"业务下线,转转集团承诺会确保用户交易服务 平稳过渡。"自由市场"业务为C2C模式,个人卖家直接向个人买家提供商品或服务。 公告显示,自2025年9月24日上午10点起,平台将关闭个人商品的发布入口,9月29日上午10点起,将逐步下线"自由市场"可浏览和购买的商品,到24点正式 关停"自由市场"交易服务。针对过渡期间"自由市场"产生的订单,转转的客服和售后通道将延长1个月。10月31日,客服和售后通 ...
从内销到出口 冷链物流让水果实现才下“枝头”就上“舌尖”
Yang Shi Wang· 2025-06-22 04:31
Group 1 - In Guizhou Province, over 80,000 acres of blueberries are entering the harvesting period, attracting tourists for picking experiences [1] - The expected blueberry production in Majiang County this year is nearly 40,000 tons, with 70% allocated for deep processing [5] - The county has established a complete industrial system from planting to processing and sales, with 8 large-scale processing enterprises [5] Group 2 - Cold chain logistics and high-speed rail are being utilized to transport fresh fruits like lychee and yangmei quickly to consumers, ensuring freshness and reducing loss rates [6] - The transportation efficiency of high-speed rail has improved by over three times compared to traditional land transport, with fresh fruit loss rates controlled below 5% [10] - In Dongguan, Guangdong, fresh lychee is being exported internationally for the first time using a C2C model, enhancing transportation speed and efficiency [11][17]
从枝头鲜到全球甜 科技助“荔”抢“鲜”出海
Yang Shi Wang· 2025-06-21 19:21
Core Insights - Guangdong is the largest lychee producer globally, accounting for over 30% of the world's lychee production, with the current season seeing a surge in both domestic sales and exports [1][2][3] - The introduction of C2C (customer-to-customer) export models marks a significant innovation in the lychee market, allowing for direct sales to international customers [1][3] - Advanced cold chain technologies are enhancing the preservation of lychees, enabling longer transport times and maintaining quality during shipping [3][5] Export Growth - Guangdong's lychee exports exceed 8,000 tons annually, representing over 55% of the national export share, with popular varieties like "Meizi Xiao" and "Bai Tang Ning" favored by overseas consumers [3] - New markets are being explored, with lychees from Maoming exported to Belarus and other Eastern European countries for the first time, and lychees from Guangzhou and Lianjiang entering markets in the UAE and Hungary [3][4] Technological Advancements - Cold chain improvements have led to the development of a "dormancy chamber" that significantly extends the shelf life of lychees during transport, allowing them to remain fresh for at least 15 days [3] - The "frozen dormancy" process involves ultra-low temperature freezing, enabling lychees to be stored for up to a year without losing quality, with prices potentially doubling in winter compared to fresh lychees [5] Logistics and Customs - Customs procedures are being optimized, with the establishment of "green channels" for lychee exports, allowing for expedited processing even during holidays [4] - Shenzhen Airport has launched dedicated air transport routes for lychees, ensuring faster customs clearance and efficient global distribution [4]