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对话赫力昂中国顾海英:如何在变局中锚定“必赢市场”
财富FORTUNE· 2025-12-24 13:10
初冬,赫力昂(Haleon)上海办公室的会议室里,赫力昂集团高级副总裁、中国大陆及香港地区总经理顾海英接受《财富》(中文版)的专访,她 的桌上放着一本小册子,封面印着公司的使命宣言:"以人为本,提升每日健康"。这是赫力昂独立上市后推出的文化手册。 赫力昂集团高级副总裁、中国大陆及香港地区总经理 顾海英,图源: 赫力昂 2022年7月,当赫力昂从葛兰素史克(GSK)分拆独立上市时,虽然承载着钙尔奇、善存、舒适达、芬必得等品牌悠久的历史,但公司必须以一个 全新面貌面对市场。 "没有压力是假的。"顾海英在接受《财富》中文版专访时坦言。过去几年,全球资本市场风起云涌,正是在这种高度不确定的环境中,她带领赫力 昂中国内地及香港市场不仅平稳度过整合与分拆期,更是实现了超越市场平均水平的增长,(截止2024年底)市场份额连续54个月攀升,成为赫 力昂全球大"必赢市场"中一颗闪耀的明星。 与此同时,顾海英首次荣登《财富》杂志"2025年中国最具影响力的商界女性榜单"。于她而言,此次入围的喜悦更多来自公司层面,"获奖不仅是 对个人的肯定,它让更多人看到了赫力昂,这份荣誉是对赫力昂在中国消费健康领域影响力的肯定。"她解释道。 变 ...
外企看中国丨三重“溢出效应”持续释放 赫力昂以“中国创新”反哺全球市场
Zhong Guo Jing Ji Wang· 2025-11-10 06:21
Group 1 - Haleon showcased over 70 core products at the China International Import Expo, including 11 new products and 3 global debuts, emphasizing its deep localization strategy in the Chinese market [1] - The company aims to achieve a threefold "spillover effect" through the expo, transitioning from exhibits to products, brands to ecosystems, and local to global [3] - Haleon has established a digital health management ecosystem by collaborating with platforms like JD Health and Ping An Good Doctor, focusing on a new health consumption model that integrates products, services, and platforms [6] Group 2 - The "China Consumer Active Health Insight Report" released by Haleon indicates a shift in public health awareness in China from passive response to active management, although a gap between knowledge and action remains [4] - Haleon has enhanced its local operational capabilities through the acquisition of Tianjin SmithKline and expansion in Suzhou, aiming to create an agile operational system to better respond to market demands [6]
三重“溢出效应”持续释放 赫力昂以“中国创新”反哺全球市场
Zhong Guo Jing Ji Wang· 2025-11-10 05:56
Core Insights - Haleon showcased over 70 core products at the China International Import Expo, emphasizing its commitment to the Chinese market with a focus on "proactive health" [1] - The company aims to leverage the expo as a platform for product innovation and to enhance consumer trust in its brand through scientific demonstrations and ESG initiatives [2] - Haleon has established deep collaborations with digital health platforms like JD Health and Ping An Good Doctor to create a new health consumption model centered on lifecycle management [3] Group 1 - Haleon presented 11 new products and 3 global debuts at the expo, highlighting its strategic localization efforts in China [1] - The company reported a shift in Chinese consumer health awareness from passive to proactive management, despite existing challenges in translating knowledge into action [2] - Digital health management tools were introduced at the expo to promote the idea that individuals are responsible for their own health [2] Group 2 - Haleon's acquisition of Tianjin SmithKline and expansion in Suzhou are aimed at enhancing local operational capabilities and creating an agile supply chain [3] - The collaboration with digital health platforms is designed to build a data-driven ecosystem focused on comprehensive health management [3] - The strategic goal of the Tianjin and Suzhou operations is to create a unified agile operating system to better respond to market demands in China [3]
专访英中贸易协会总裁白彼得:中英贸易互补性很强,“我们没有歧视”
Di Yi Cai Jing· 2025-05-27 06:06
Group 1 - Nearly 70% of British companies in China are optimistic about their business prospects over the next 5 to 10 years and plan to increase investments in China [1][6] - The UK is China's second-largest trading partner after the US, highlighting the importance of the Chinese market for global brands [3][6] - The shift in Chinese consumer behavior from "purchasing" to "experiencing" brands emphasizes the need for companies to focus on the experiential aspect of their products [3][5] Group 2 - The presence of social media has simplified market entry for companies, allowing them to focus on online platforms rather than traditional brick-and-mortar stores [4][5] - The Chinese government has implemented policies to boost domestic consumption and reduce market entry barriers, which are beneficial for foreign businesses [5][6] - The UK-China trade relationship is characterized by strong complementarity, with the UK being a significant investment destination for Chinese companies [6][8] Group 3 - The UK government has suspended tariffs on 89 products to alleviate the burden on businesses, which is expected to save around £17 million annually [7] - The British market, while smaller than China's, remains vibrant and open, providing opportunities for international brands [6][7] - The British Chamber of Commerce is actively working to assist small and medium-sized enterprises (SMEs) in entering the Chinese market [6]