中国白酒行业正经历一场由消费代际更迭驱动的深刻变革。年轻消费群体崛起让"年轻化"战略转型从曾 经的行业议题逐渐转变为各大酒企的集体行动。记者注意到，茅台、五粮液等头部酒企以及区域强势品 牌，纷纷通过产品低度化、营销数字化等方式，积极探索与年轻消费者的对话路径，着力掘金超700亿 元的低度酒市场。 贵州茅台公司董事王莉强调，果酒行业增速明显，市场潜力持续释放，消费者对低度、多元口感饮品的 偏好与果酒行业创新能力的双重驱动，为市场参与者提供了广阔的发展空间；"悠蜜"自身优势显著，品 牌底蕴持续凸显，拥有茅台品牌、渠道赋能、丹寨蓝莓生态原料、全产业链及助农等优势。 营销创新：重建品牌情感纽带 不过，白酒行业内也有部分专业人士认为，"唯低度化"并非万能钥匙。在口感革新之外，情感认知与文 化共鸣同样是连接年轻群体的关键。随着消费习惯变迁，传统的酒桌文化对年轻人的吸引力逐渐变弱， 如何有效进行营销方式创新，重新与新一代消费群体建立起情感链接，成为白酒行业转型破局的重点。 消费变革："年轻化"已成必答题 中国酒业协会发布的《2025中国白酒酒业市场中期研究报告》指出，随着年轻消费群体的崛起，白酒行 业的消费结构正在悄然发生 ...

Core Viewpoint - The 14th China (Guizhou) International Wine Expo emphasizes global cooperation and cultural exchange in the wine industry, showcasing over 20,000 wine products from more than 1,000 exhibitors across 40 countries and regions, with Wuliangye as a prominent representative of Chinese liquor [1][3]. Group 1 - The theme of the expo is "Gather Global Fine Wines, Promote Open Cooperation," highlighting the importance of cultural exchange and collaboration in the wine industry [3]. - Wuliangye's participation showcases its commitment to enhancing brand recognition and emotional connection through innovative interactions, aiming to promote the global appreciation of fine wines [3][4]. - Wuliangye's General Manager, Hua Tao, emphasized the need for innovation in the industry, advocating for breaking boundaries through marketing, product development, and experiential engagement to connect with younger consumers [3][4]. Group 2 - The Wuliangye brand exhibition hall features a design that reflects its historical heritage and international achievements, showcasing various product lines that attract diverse audiences [4]. - New product launches, such as the 29° Wuliangye "First Love," have gained significant attention due to their appealing design and targeted market positioning, indicating a successful strategy to engage younger demographics [4]. - Interactive experiences at the expo, such as the "Youth Message Collection Station," aim to immerse visitors in Wuliangye's youthful branding initiatives, further demonstrating the company's innovative approach to new consumer trends [4].