Core Viewpoint - The eighth China International Import Expo (CIIE) showcases China's commitment to openness and cooperation, with Wuliangye participating as a key partner, emphasizing the brand's cultural heritage and modern relevance [1][3]. Group 1: Event Overview - The CIIE serves as a significant platform for global economic engagement with China, highlighting the importance of mutual benefits in international trade [1]. - Wuliangye has been a consistent participant in the CIIE for eight years, aligning its brand philosophy with the expo's theme of "harmonious coexistence" [1][3]. Group 2: Wuliangye's Presentation - Wuliangye's upgraded cultural experience center features an immersive design that blends traditional and modern elements, symbolizing the brand's journey from Yibin to the world [1][2]. - The exhibition includes a narrative of Wuliangye's history and product experiences, showcasing its ancient brewing wisdom through interactive displays [2]. Group 3: Interactive Engagement - The event features themed interactive activities, such as "Five Moves of Youth," which engage attendees through fun quizzes and tasting sessions, promoting a vibrant atmosphere [3]. - Wuliangye continues to innovate with its cultural products, including the "He Mei Wu Zhou" series, which integrates diverse cultural elements to promote harmony and friendship across borders [3]. Group 4: Industry Context - The ongoing CIIE amidst global economic challenges reflects the vitality of the Chinese market and reinforces the consensus on free trade and mutual benefit [3]. - Wuliangye exemplifies a national brand's role in fostering international trade cooperation and cultural exchange through its participation in the CIIE [3].

Core Insights - The forum "Harmony and Terroir: Brewing Sustainable Excellence" held by Wuliangye in Spain highlighted the company's commitment to sustainable development and cultural exchange, showcasing its practices in the global wine industry [1][5] - The concept of "terroir," representing respect for nature and quality in Western wine culture, aligns closely with Wuliangye's "Harmony" philosophy, emphasizing a harmonious relationship between humans and nature [1][3] Group 1: Company Practices and Innovations - Wuliangye has been praised for its outstanding performance in innovation and sustainability, with a strong emphasis on traditional craftsmanship and quality [2][3] - The company has established a comprehensive quality management system across its entire production chain, aiming for a "zero-carbon winery" goal to promote green development in the industry [3][4] - Wuliangye's products, including various generations and creative designs, were showcased at the forum, reflecting its commitment to quality and innovation [2][5] Group 2: Cultural Exchange and Global Engagement - The forum served as a platform for cross-cultural dialogue, with Wuliangye initiating the "Harmony and Terroir" initiative to encourage global wine companies to protect unique qualities and embrace innovation [4][5] - The event included a cultural experience, such as the "Wuliangye Barcelona Night," which combined the company's values with local culture, enhancing international understanding [5] - Wuliangye aims to position itself as not only a producer of fine spirits but also as a guardian of ecological civilization and a participant in global governance [5]

Core Insights - The 2025 Fortune Sustainable Development Summit opened with the theme "Intelligent Era, Shared Benefits," where Wuliangye participated as the chief strategic partner and designated wine, showcasing the achievements of Chinese liquor in ecological and green development [1][3] Group 1: Sustainable Consumption - Wuliangye's Vice General Manager, Zhang Xin, highlighted the shift in consumer awareness towards sustainable consumption, noting that high-net-worth consumers view sustainability as a social label, while younger generations are willing to pay a premium for eco-friendly concepts [3] - Zhang emphasized the need for clearer communication regarding the ecological nature of liquor production, stating that many consumers are unaware of the industry's environmental impact [3][5] - The company's "Harmonious Beauty" culture, rooted in traditional Chinese philosophy, aligns with the underlying logic of sustainable consumption, promoting harmony between humans and nature [3][5] Group 2: Corporate Initiatives - Wuliangye is leading efforts to establish an industry-recognized ESG evaluation and labeling system, enhancing the credibility of "green brewing" practices [5] - The company has implemented a blockchain-based quality traceability system, ensuring transparency throughout the production process, from seed to finished product, achieving full traceability for key products [5][11] - Zhang stated that sustainable consumption requires a synergy between consumer voting power and corporate actions, fostering cross-industry green collaboration [5][9] Group 3: Innovative Practices - At the summit, Wuliangye showcased its ESG-themed creative exhibition, featuring a range of products that cater to various consumption scenarios, emphasizing the concept of "green consumption" [7] - The company has developed an eco-friendly version of its product, with packaging materials that are fully biodegradable, winning multiple design awards [11] - Wuliangye has established a circular economy system, utilizing by-products for animal feed and organic fertilizers, and treating wastewater to generate biogas for power generation [9][11] Group 4: Future Vision - Wuliangye aims to contribute to global sustainable agendas by promoting a development path that emphasizes ecological balance, quality, and cultural values, proving that green development is a core driver of high-quality growth [13] - The company plans to deepen its ESG practices and collaborate with global partners to create a sustainable future for Chinese liquor [13]

Core Insights - The 2025 Fortune Sustainable Development Summit commenced on October 10, with Wuliangye as the "Chief Strategic Partner" and "Designated Liquor," showcasing its achievements in the ESG field [1] - The summit's theme, "Intelligent Era, Shared Benefits," gathered experts and Fortune 500 companies to discuss sustainable development paths empowered by technology [1] Group 1: Wuliangye's Participation - Wuliangye created an ESG-themed art exhibition titled "Harmony and Sustainability," featuring elements like the Moebius ring and traditional brewing components, reflecting its commitment to quality, ecology, and culture [1] - The company presented a range of products, including classic Wuliangye series and innovative offerings, highlighting its brand evolution from tradition to innovation [1] Group 2: Consumer Engagement and Sustainable Development - During a roundtable discussion, Wuliangye's Vice General Manager emphasized the importance of addressing the gap between green supply and consumer awareness, advocating for standardization and public education [5] - The company promotes its value philosophy of "Harmony and Coexistence" to enhance product quality and ecological sustainability, aiming to lead a new trend in sustainable consumption in the liquor industry [5] Group 3: Quality Management and Technological Integration - Wuliangye has established a comprehensive quality management system from seed to wine, becoming the only company to receive the highest honor in China's quality management five times [5] - The introduction of blockchain technology has enabled a traceable quality supervision system, ensuring the source and quality of each bottle, thereby building consumer trust [5] Group 4: Environmental Initiatives - Wuliangye aims to become a "zero-carbon liquor enterprise" and has created the industry's first national green factory, promoting green planting and establishing over 1.5 million acres of high-standard grain bases [6] - The company has integrated ESG standards into its supplier evaluation system and focuses on green packaging and design, receiving international awards for its eco-friendly products [6] Group 5: Cultural Innovation and Future Plans - Wuliangye incorporates sustainable development concepts into traditional festivals and daily life through various marketing activities, enhancing consumer engagement [6] - The company plans to continue prioritizing ecological and green development, integrating ESG principles throughout its supply chain, and contributing to global sustainable development [6]

Core Viewpoint - The 14th China (Guizhou) International Wine Expo emphasizes global cooperation and cultural exchange in the wine industry, showcasing over 20,000 wine products from more than 1,000 exhibitors across 40 countries and regions, with Wuliangye as a prominent representative of Chinese liquor [1][3]. Group 1 - The theme of the expo is "Gather Global Fine Wines, Promote Open Cooperation," highlighting the importance of cultural exchange and collaboration in the wine industry [3]. - Wuliangye's participation showcases its commitment to enhancing brand recognition and emotional connection through innovative interactions, aiming to promote the global appreciation of fine wines [3][4]. - Wuliangye's General Manager, Hua Tao, emphasized the need for innovation in the industry, advocating for breaking boundaries through marketing, product development, and experiential engagement to connect with younger consumers [3][4]. Group 2 - The Wuliangye brand exhibition hall features a design that reflects its historical heritage and international achievements, showcasing various product lines that attract diverse audiences [4]. - New product launches, such as the 29° Wuliangye "First Love," have gained significant attention due to their appealing design and targeted market positioning, indicating a successful strategy to engage younger demographics [4]. - Interactive experiences at the expo, such as the "Youth Message Collection Station," aim to immerse visitors in Wuliangye's youthful branding initiatives, further demonstrating the company's innovative approach to new consumer trends [4].

Core Viewpoint - The 112th National Sugar and Wine Products Trade Fair showcased Wuliangye's diverse product matrix and innovative online-offline integration to enhance consumer experience and stimulate market potential [1][5][8] Group 1: Event Overview - The trade fair took place from March 25 to 27 in Chengdu, featuring Wuliangye as a leading representative of Chinese liquor [1] - Wuliangye presented a cultural exhibition hall that highlighted the unique charm of "Great Nation's Strong Aroma" [2][3] Group 2: Product Presentation - The exhibition hall featured a time-axis design that narrates Wuliangye's historical legacy, showcasing products like the eighth generation Wuliangye and the classic series [4][5] - The cultural significance of Wuliangye is emphasized, with its traditional brewing techniques recognized as a national intangible cultural heritage [4] Group 3: Consumer Engagement - Wuliangye set up a live streaming room during the fair to interact with online consumers, promoting key products with various incentives [6][8] - The company aims to enhance consumer willingness to purchase through a well-crafted product matrix and improved service offerings [8] Group 4: Industry Impact - The trade fair aims to facilitate industry upgrades and promote economic exchanges, marking its 70th anniversary and evolving into the "2025 Spring Sugar Season" [7] - Wuliangye is committed to protecting intellectual property and consumer rights, establishing a new governance model for industry challenges [9]

Core Viewpoint - Wuliangye has integrated a live streaming room into its exhibition space at the 112th National Sugar and Wine Products Trade Fair, enhancing consumer interaction and engagement while showcasing its diverse product offerings [3][5][9] Group 1: Event Participation - The 112th National Sugar and Wine Products Trade Fair commenced on March 25 in Chengdu, with Wuliangye's booth located at a prime position in the Century City International Exhibition Center [3] - Wuliangye is actively participating in the fair, conducting live streams daily from 9 AM to 6 PM, and offering various gifts and prizes to viewers [3][5] Group 2: Product Display - Wuliangye's exhibition features a rich product matrix, including the eighth generation of Wuliangye, various alcohol degrees, and cultural products like zodiac-themed wines, showcasing the brand's innovation and cultural heritage [5][7] - The booth design emphasizes historical heritage, featuring a three-dimensional display of the "Old Cellar Group" to narrate the brand's cultural legacy and craftsmanship [7] Group 3: Brand Strategy - Wuliangye aims to enhance brand influence and market competitiveness by providing quality products and services, while also focusing on consumer rights protection [9] - The company is committed to deepening brand value through cultural foundations and innovation, reflecting a strong confidence in high-quality development amidst evolving consumer sovereignty [9]