本报讯 （记者梁傲男）9月9日，第十四届中国（贵州）国际酒类博览会（简称"酒博会"）以线上线下 相结合的方式开幕。宜宾五粮液股份有限公司（以下简称"五粮液"）党委副书记、副董事长、总经理华 涛出席酒博会开幕式并致辞。 当前，正处于一个重构与重生的时代，在这个"无创新不生存"的时代，企业持续破圈的关键在于树立创 新意识、突破认知局限，以"创新"来"破圈"，以"破圈"来"破局"。一是要以营销破圈，重塑"人酒关 系"；二是要以产品破圈，拥抱"年轻浪潮"；三是要以场景破圈，传递"和美生活"。 五粮液品牌形象展厅位于二号馆中国名酒馆，融入以砖红、浅金为主色调的五粮液色彩美学，围绕"历 久弥新""和美共生"主题图文并茂展现五粮液始于唐、得名于清的悠久历史传承，精益求精的"种酿选陈 调"美酒五字诀，扬名于外的国际交流成果。五粮液·九龙坛、经典五粮液系列、第八代五粮液、五粮 液"和美中国"系列、五粮液生肖酒系列产品，吸引众多观众驻足。"青梅宝贝""舒醺"等果酒、露酒产 品，亦凭借清新的口感和时尚轻快的包装，受到年轻群体的关注。 此次酒博会上，五粮液新品——29°五粮液·一见倾心重磅亮相，凭借"高颜值"设计和精准的市场定位， ...

Core Viewpoint - The 112th National Sugar and Wine Products Trade Fair showcased Wuliangye's diverse product matrix and innovative online-offline integration to enhance consumer experience and stimulate market potential [1][5][8] Group 1: Event Overview - The trade fair took place from March 25 to 27 in Chengdu, featuring Wuliangye as a leading representative of Chinese liquor [1] - Wuliangye presented a cultural exhibition hall that highlighted the unique charm of "Great Nation's Strong Aroma" [2][3] Group 2: Product Presentation - The exhibition hall featured a time-axis design that narrates Wuliangye's historical legacy, showcasing products like the eighth generation Wuliangye and the classic series [4][5] - The cultural significance of Wuliangye is emphasized, with its traditional brewing techniques recognized as a national intangible cultural heritage [4] Group 3: Consumer Engagement - Wuliangye set up a live streaming room during the fair to interact with online consumers, promoting key products with various incentives [6][8] - The company aims to enhance consumer willingness to purchase through a well-crafted product matrix and improved service offerings [8] Group 4: Industry Impact - The trade fair aims to facilitate industry upgrades and promote economic exchanges, marking its 70th anniversary and evolving into the "2025 Spring Sugar Season" [7] - Wuliangye is committed to protecting intellectual property and consumer rights, establishing a new governance model for industry challenges [9]

3月25日，第112届全国糖酒商品交易会（以下简称"糖酒会"）在成都正式开幕，位于世纪城国际展览中心四号馆核心位置的五粮液展位，通过多样新潮的展陈融合，充分展现 了"大国浓香"的魅力。 作为糖酒会的深度参与者，今年的五粮液首次将"直播间"搭进了糖酒会展位现场，并在展会期间每天9-18点进行不间断直播。期间还为观看直播的粉丝准备了丰富多样的礼品和 赠品，包括随机抽奖的福袋、限时买赠的礼品、全场满赠的茶礼以及特价秒杀产品等等。 "这样展示+直播的组合，为传统的静态展示增添了更多的互动体验感。"五粮液相关负责人表示，五粮液始终践行"为消费者创造美好"的企业使命，通过更多的形式和载体与消费 者面对面，点对点的交流与互动。 落地"为消费者创造美好" 五粮液将直播间搭进春糖展厅 "这是小礼品么，挺精致的""怎样才能得到？" 展馆入口处的礼盒陈列区，几款设计精巧的伴手礼静静陈列却不断引起客人的关注。"对的，这是给直播间的网友特别准备的随机礼 品，欢迎大家扫码进入。"展位前的工作人员认真进行着解释和引流。 和直播间这个"新元素"相比较，五粮液在这类大型展会上的绝对杀手锏依然还是丰富产品矩阵带来的冲击感。记者在现场看到，展厅现 ...