01 2022年初，是小北以正式员工的身份身处游戏行业的最后时间——实际上，她早在2021年年底就产生了"跑路"的念头，但工作的惯性让她又在岗位上干到 了年后。 小北所在的公司是一家一线城市的中厂，位置十分偏僻。这是她的第二份工作，因为上一个项目未能获得市场认可，出于职业发展的考虑，她挑选了一个 符合自己审美和擅长的"二次元卡牌"新组。入职后，小北负责文案，需要产出世界观、人设和故事。 但让小北没想到的是，新项目组的文案负责人极难相处，在工作场合十分严厉，甚至会对组员进行批评和人身攻击，"你××……"几乎成了每次对话的开 端。另一方面，这位负责人又格外在乎自己的位置，刚入职时，小北有一次在工作交接时直接喊了负责人的全名，对方立刻强调："你放尊重点，我是你 领导！" 按照此前的项目经历，小北只需在工作时间限定内产出足够量的文案内容即可。但现在，她不得不面对随时出现的情绪压力，这经常让她感到困扰。 工作给小北带来巨大压力 但在新的文案加入之前，项目组不会因为人手短缺而缩减工作量，领导也不会因为单个人的工作量增加而降低审核标准。小北告诉我，那时候她下班路上 会经过一座桥，她总是盯着车流和水流看很久，"很容易无意识地 ...

Core Insights - ChinaJoy, known as the "Eastern E3," is a significant annual event for young people globally, celebrating its 22nd edition this year [1] - The event showcases the rapid growth of the Chinese gaming industry, evolving from a single gaming exhibition to a comprehensive digital interactive entertainment fair covering various sectors [3] Industry Overview - ChinaJoy features multiple thematic areas, attracting over 37 countries and regions, with foreign companies accounting for more than 30% of exhibitors [3] - The BTOB (business-to-business) section includes over 460 companies, occupying 25,000 square meters, while the BTOC (business-to-consumer) interactive entertainment area spans 110,000 square meters with over 280 exhibitors [3] Major Participants - Major domestic gaming companies such as Tencent, NetEase, and Century Huatong are prominently featured, showcasing multiple high-profile games [4] - Tencent presents 17 products occupying nearly half of its exhibition area, while Century Huatong has reduced its booth size to enhance player interaction [6][4] Interactive Experience - The event emphasizes immersive experiences, with various booths designed to facilitate deep player engagement rather than passive observation [6] - AI elements are prevalent, with companies like Baidu and Orange篇 showcasing AI-driven features that enhance user interaction and content creation [11][12] AI Integration - The integration of AI in gaming is a focal point, with companies exploring AI's potential to reshape the gaming landscape, enhancing both development efficiency and player experience [14] - AI technologies are being applied across the gaming industry, from automated translation to personalized player interactions, significantly improving operational efficiency [15][16]