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花呗联手19家博物馆打造“数字周边”:45款文物皮肤 让国宝“活”在指尖
Sou Hu Cai Jing· 2025-08-29 05:56
Group 1 - The core idea of the articles is the collaboration between Huabei and various museums to create digital skins featuring national treasures, enhancing cultural engagement among young users [1][4] - Since December of the previous year, Huabei has partnered with 19 museums to launch a total of 45 digital skins, making cultural artifacts more accessible through digital technology [1] - Each digital skin is accompanied by a "cultural artifact ID" section that provides fun facts and auspicious phrases, promoting a "pain-free learning" experience about the stories behind the artifacts [1] Group 2 - Wang Xiaowen, the curator of Liaoning Museum, emphasizes the importance of popularizing and disseminating cultural artifacts through digital technology for better cultural transmission [4] - Since the launch of the "Dunhuang" and "Sanxingdui" digital skins in December 2024, many young users have actively shared their experiences on social media platforms, creating a trend of "receiving good fortune" [4] - Ouyang Rihui, a professor at Central University of Finance and Economics, states that Huabei's use of digital technology to animate cultural artifacts has a positive impact on cultural transmission among young consumers [4] - Huabei initiated the "Huabei Cultural Artifact Guardian Program" in 2021, focusing on the protection of cultural artifacts and cultural education, with plans to expand educational initiatives in the future [4]
花呗联手山东等19家博物馆打造“数字周边”:45款文物皮肤 让国宝“活”在指尖
Qi Lu Wan Bao· 2025-08-29 03:10
Core Insights - Huabei has launched 9 new cultural heritage skins in collaboration with museums from seven provinces and cities, showcasing a diverse array of artifacts [1][5] - The initiative aims to connect young people with ancient artifacts through digital technology, making cultural heritage more accessible [5][6] Group 1: Product Launch - The new skins include notable artifacts such as the "Colorful Phoenix Singing Qi" seven-stringed instrument from Zhejiang Museum and the "Double Dragon White Jade Bi" from Hebei Museum [1] - Each skin features a "Cultural Relic ID" section that provides fun facts and auspicious phrases, enhancing user engagement and learning [3] Group 2: Cultural Impact - Since December of the previous year, Huabei has collaborated with 19 museums to launch a total of 45 cultural heritage skins, including significant items like the "Sword of Yue King" and "Dunhuang" [5] - The initiative has sparked a trend among young users to share their experiences on social media platforms, promoting cultural awareness and engagement [5] Group 3: Future Plans - Huabei plans to expand its cultural outreach by launching the "Huabei Guide" program, which will involve more public lectures in collaboration with local museums [6] - The overarching goal is to make cultural heritage relevant and alive in contemporary society, fostering a deeper appreciation for traditional culture among the youth [6]
六省博物馆“约会”花呗上新国宝皮肤,数字技术给文物“留”新影
Qi Lu Wan Bao· 2025-06-24 03:43
Core Viewpoint - Huabei has launched nine new cultural heritage-themed skins in collaboration with six museums, aiming to enhance young people's engagement with traditional culture and artifacts [1][7]. Group 1: Product Launch - Huabei introduced nine new cultural heritage skins, including notable artifacts such as the "Human Face Pattern Bronze Axe" from Shandong Museum and the "Green Glazed Dog" from Henan Museum [3][5]. - The initiative is part of Huabei's ongoing "Cultural Heritage Protection Plan," which has seen the launch of a total of 30 cultural heritage skins since December 2024 [7]. Group 2: Cultural Engagement - The cultural heritage skins have become a platform for young users to learn about traditional culture, with over 300 knowledge points acquired through the "Cultural Heritage ID" section [7]. - Huabei has also established "Cultural Heritage Mini Classrooms" in collaboration with museums, achieving over 45 million views for its educational content [7]. Group 3: User Interaction - Young users actively engage with the cultural heritage skins, expressing their preferences and collecting various skins, which has led to a renewed interest in artifacts [7]. - The skins feature various positive affirmations and "good luck" phrases, which users share on social media, indicating a strong community interaction [7]. Group 4: Industry Context - The initiative aligns with the theme of International Museum Day, focusing on how museums can adapt to new technologies and engage younger audiences [8]. - The Shandong Museum's social service department emphasizes the importance of digital methods like cultural heritage skins to make artifacts more accessible and appealing to the youth [8].
南越王博物院“玩”出新花样,“铜承盘高足玉杯”登上花呗文物皮肤
Guang Zhou Ri Bao· 2025-05-18 05:57
Core Viewpoint - The collaboration between Huabei and various museums to launch cultural heritage-themed skins aims to engage young people with traditional culture through digital technology, aligning with the theme of the 49th International Museum Day, which focuses on the future of museums in a rapidly changing society [4][7]. Group 1: Cultural Heritage Engagement - On May 18, the 49th International Museum Day, the "Copper Plate High-foot Jade Cup" from the Southern Yue King Museum was featured on Huabei's cultural heritage skin, introducing this Western Han dynasty treasure to a younger audience [1]. - A total of six cultural artifacts from museums across six provinces and cities were launched alongside the Huabei skin, including notable items like the "Golden Cup of Eternal Stability" from the Old Summer Palace Museum and the "Sword of King Goujian" from Hubei Provincial Museum [1]. - As of now, 21 cultural artifacts from 12 provinces and cities have been showcased through Huabei skins, increasing visibility and appreciation among young people [3]. Group 2: Educational Initiatives - Huabei has partnered with museums to create the "Huabei Cultural Heritage Classroom," which uses interactive quizzes to share knowledge about cultural artifacts, enhancing educational outreach [4]. - The "Cultural Heritage ID" section on the Huabei skin page provides detailed information about the artifacts, including their history, materials, and interesting facts, making the experience more engaging for users [7]. - The initiative is seen as a positive attempt to resonate with contemporary society, allowing museums to fulfill their educational roles and encouraging young people to participate in the preservation and sharing of cultural heritage [7].