传统文化传播

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北京大兴2025年“金秋演出季”落幕,首次推出线上直播
Xin Jing Bao· 2025-10-11 12:40
新京报讯(记者左琳)"十一"期间,在北京大兴剧院举办的"赏精品 惠民心"2025年"金秋演出季"活动圆 满落幕。活动持续6天,6场优秀演出依次亮相,为市民呈现了一场集品质与温情于一体的文化盛宴,在 丰富市民的精神文化生活之余,更彰显了"大戏看北京"的文化品牌在大兴的璀璨光芒。 数据显示,本次演出季线上直播总观看量累计突破5000余人次,单场最高观看量近3000人次,实时最高 在线观看人数有160余人,还有观众留言表达对直播演出的热情,并积极询问后续直播计划。这一创新 举措不仅为剧院的数字化进程奠定了坚实基础,也为传统文化的传播开辟了更加广阔的空间。 相关工作人员表示,本次演出季既是文化惠民政策的生动实践,也为大兴文化发展积累了宝贵经验。未 来,北京大兴剧院将在传播渠道上进行升级,让更多的观众在家即可体验精彩的艺术文化之旅,并将以 此次演出季为新起点,持续搭建高品质文化平台,为建设"演艺之都"、传承中华优秀传统文化注入源源 不断的大兴力量。 剧院积极响应"亲民、利民、惠民"的宗旨,实施低价票政策,也让艺术更加贴近民众。据统计,低价票 吸引了2400余名观众,包括许多首次体验剧场演出的观众,不仅促进了文化消费,还 ...
南航秋分航班活动:云端共赴金秋之约
Zhong Guo Min Hang Wang· 2025-09-23 05:41
《中国民航报》、中国民航网 记者李佳为 通讯员张琦、杨亚楠 报道:9月21日,在CZ6963乌鲁木齐飞 往成都的航班上,南航新疆分公司乘务组精心策划了一场独具特色的秋分主题活动,为旅客带来了一段 充满诗意与温情的空中旅程,让传统文化在万米高空绽放独特魅力。 乘务长通过机上广播开启了这场文化之旅,用生动的语言向旅客们讲述秋分的节气特点、传统习俗,如 秋分祭月、吃秋菜、送秋牛等。旅客们听得津津有味,沉浸在古老节气的文化内涵里。随后的知识竞答 环节,将活动推向高潮。"秋分在二十四节气中排第几个""秋分时太阳直射哪里"等问题激发了旅客们的 热情,大家纷纷踊跃抢答。乘务员还邀请旅客们一同诵读经典的秋分诗词,"平分秋色一轮满,长伴云 衢千里明"等诗句在客舱中回荡,大家在古人的诗意中感受着秋分时节的独特韵味。积极参与的旅客还 额外获得了南航特制的纪念徽章,纪念这次特别的云端文化之行。 为了让旅客从味觉上也能感知秋天,乘务组精心准备了特色饮品,桂花乌龙茶香气四溢,让旅客在万米 高空也品味到了秋天的味道。 不少旅客表示,原本普通的飞行旅程,因为南航的精心策划,变得格外难忘,不仅在旅途中收获了快 乐,还深入了解了传统文化。南方航 ...
熔雅正诙谐于一炉(看台人语)
Ren Min Ri Bao· 2025-08-25 22:40
Core Viewpoint - The article discusses the rising popularity of micro-dramas that creatively blend traditional art restoration techniques with engaging storytelling, attracting a younger audience and promoting cultural heritage [1] Group 1: Micro-Drama Success - Recent micro-dramas like "Escape from the British Museum" and "Return to the Yongle Encyclopedia" have gained attention for their unique storytelling and strong knowledge base, showcasing a successful creative formula [1] - The micro-drama "Ink Rhythm Rebirth" features traditional restoration methods recognized by national library experts, making the serious subject matter entertaining and accessible [1] Group 2: Cultural Impact - The engaging portrayal of art restoration in micro-dramas serves to promote traditional culture, suggesting that a series format could enhance the storytelling and cultural dissemination [1] - The combination of humor and serious skills in these dramas resonates with audiences, indicating a shift in how cultural narratives are presented [1]
六省博物馆“约会”花呗上新国宝皮肤,数字技术给文物“留”新影
Qi Lu Wan Bao· 2025-06-24 03:43
Core Viewpoint - Huabei has launched nine new cultural heritage-themed skins in collaboration with six museums, aiming to enhance young people's engagement with traditional culture and artifacts [1][7]. Group 1: Product Launch - Huabei introduced nine new cultural heritage skins, including notable artifacts such as the "Human Face Pattern Bronze Axe" from Shandong Museum and the "Green Glazed Dog" from Henan Museum [3][5]. - The initiative is part of Huabei's ongoing "Cultural Heritage Protection Plan," which has seen the launch of a total of 30 cultural heritage skins since December 2024 [7]. Group 2: Cultural Engagement - The cultural heritage skins have become a platform for young users to learn about traditional culture, with over 300 knowledge points acquired through the "Cultural Heritage ID" section [7]. - Huabei has also established "Cultural Heritage Mini Classrooms" in collaboration with museums, achieving over 45 million views for its educational content [7]. Group 3: User Interaction - Young users actively engage with the cultural heritage skins, expressing their preferences and collecting various skins, which has led to a renewed interest in artifacts [7]. - The skins feature various positive affirmations and "good luck" phrases, which users share on social media, indicating a strong community interaction [7]. Group 4: Industry Context - The initiative aligns with the theme of International Museum Day, focusing on how museums can adapt to new technologies and engage younger audiences [8]. - The Shandong Museum's social service department emphasizes the importance of digital methods like cultural heritage skins to make artifacts more accessible and appealing to the youth [8].
东航举办"空中赏文物 晋楚端午情"主题航班活动 开启传统文化云端盛宴
Zhong Guo Min Hang Wang· 2025-05-30 06:36
Core Viewpoint - China Eastern Airlines successfully hosted a cultural event themed "Airborne Appreciation of Cultural Relics: Dragon Boat Festival" on flight MU2437, connecting Shanxi and Hubei cultures at an altitude of 10,000 meters, providing a unique cultural experience for over a hundred passengers [1][4]. Group 1: Cultural Experience - The flight featured an immersive experience centered around the theme of "Dragon Boat - Cultural Relics," showcasing a high-precision replica of the "Dragon-shaped Wine Vessel," a treasure of the Shanxi Museum [2]. - Passengers were able to closely observe and touch the replica of the national treasure, expressing their amazement at experiencing history at 30,000 feet [3]. Group 2: Interactive Activities - The flight included four cultural experience modules, such as serving Shanxi-style red date rice dumplings instead of regular snacks, creating a sensory connection to the region [3]. - An interactive quiz allowed passengers to win prizes related to Shanxi culture, enhancing engagement and knowledge of the Dragon Boat Festival [3]. Group 3: Future Initiatives - This flight is part of China Eastern Airlines' "Cloud Transmission of Jin Culture" series, indicating a commitment to integrating air travel with the promotion of traditional Chinese culture [4]. - The airline plans to continue exploring unique cultural flights, aiming to make air travel a mobile museum that transcends spatial boundaries [4].
2025年国际博物馆日中国主会场活动开幕
Yang Guang Wang· 2025-05-19 00:56
Group 1: Museum Development and Visitor Engagement - As of the end of 2024, the total number of registered museums in China is expected to reach 7,046, achieving a ratio of one museum for every 200,000 people [1] - In 2024, the total number of visitors to museums across China is projected to be 1.49 billion [1] - Various activities are being organized during International Museum Day to enhance patriotic education and promote traditional culture [1] Group 2: Special Exhibitions and Educational Activities - The exhibition "Seeing the Shang" at the Beijing Grand Canal Museum features 338 precious cultural relics from 28 cultural institutions, including over 50 first-class artifacts [1] - The Harbin Unit 731 Crimes Exhibition Hall is conducting online live broadcasts to educate the public about historical atrocities, along with various offline patriotic education activities [2] - The Jin Yang Ancient City Archaeological Museum in Shanxi is offering immersive archaeological exploration activities for children, allowing them to excavate models of ancient artifacts [3] Group 3: Innovative Museum Experiences - The "Pointing Stone to Gold" exhibition at the Erlitou Xia Capital Site Museum showcases 278 metal artifacts, highlighting the development of ancient metallurgy [4] - The Huai Bei Industrial Museum, transformed from a 1969 power plant, provides an immersive experience of the coal and electricity industry, integrating modern technology [5] - The revitalization of industrial heritage sites like the Huai Bei Industrial Museum promotes cultural tourism and urban transformation [5]
从“皮肤经济”到“文化基建”,逆水寒手游成功打造传统文化传播新范式
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-28 06:22
Core Insights - The mobile game "逆水寒" has redefined the perception of "national style games" through deep exploration and innovative expression of traditional culture since its public beta in 2023 [1] - The recent launch of the "National Style Folk Season" version has sparked a cultural wave, showcasing the game's commitment to integrating traditional cultural elements [2] Group 1: Cultural Integration - The collaboration with Suzhou embroidery master Yao Huifen has resulted in the Peony Flower God series costumes, which digitally replicate traditional embroidery techniques using 3D technology, showcasing the intricate beauty of Suzhou embroidery [1] - Players contribute to the digital transmission of this ancient intangible cultural heritage through their purchases, transforming from passive recipients to active disseminators of culture [1] - The game incorporates various intangible cultural heritage elements such as Yue opera and shadow puppetry, creating a harmonious blend of traditional culture and gaming experience [1][2] Group 2: Gameplay and Economic Strategy - The new map "Maple Forest Station" features a stage where players can enjoy classic Yue opera pieces, enhancing the immersive experience with rich Chinese aesthetics and cultural elements [2] - The game adopts a "per capita small payment" operational strategy, offering free high-quality costumes and accessories, which intensifies competition in the MMO industry [2] - "逆水寒" serves as a bridge between entertainment and cultural transmission, allowing traditional culture to become an interactive and renewable digital asset within the game [2]