Core Viewpoint - Huabei has launched nine new cultural heritage-themed skins in collaboration with six museums, aiming to enhance young people's engagement with traditional culture and artifacts [1][7]. Group 1: Product Launch - Huabei introduced nine new cultural heritage skins, including notable artifacts such as the "Human Face Pattern Bronze Axe" from Shandong Museum and the "Green Glazed Dog" from Henan Museum [3][5]. - The initiative is part of Huabei's ongoing "Cultural Heritage Protection Plan," which has seen the launch of a total of 30 cultural heritage skins since December 2024 [7]. Group 2: Cultural Engagement - The cultural heritage skins have become a platform for young users to learn about traditional culture, with over 300 knowledge points acquired through the "Cultural Heritage ID" section [7]. - Huabei has also established "Cultural Heritage Mini Classrooms" in collaboration with museums, achieving over 45 million views for its educational content [7]. Group 3: User Interaction - Young users actively engage with the cultural heritage skins, expressing their preferences and collecting various skins, which has led to a renewed interest in artifacts [7]. - The skins feature various positive affirmations and "good luck" phrases, which users share on social media, indicating a strong community interaction [7]. Group 4: Industry Context - The initiative aligns with the theme of International Museum Day, focusing on how museums can adapt to new technologies and engage younger audiences [8]. - The Shandong Museum's social service department emphasizes the importance of digital methods like cultural heritage skins to make artifacts more accessible and appealing to the youth [8].

Core Viewpoint - China Eastern Airlines successfully hosted a cultural event themed "Airborne Appreciation of Cultural Relics: Dragon Boat Festival" on flight MU2437, connecting Shanxi and Hubei cultures at an altitude of 10,000 meters, providing a unique cultural experience for over a hundred passengers [1][4]. Group 1: Cultural Experience - The flight featured an immersive experience centered around the theme of "Dragon Boat - Cultural Relics," showcasing a high-precision replica of the "Dragon-shaped Wine Vessel," a treasure of the Shanxi Museum [2]. - Passengers were able to closely observe and touch the replica of the national treasure, expressing their amazement at experiencing history at 30,000 feet [3]. Group 2: Interactive Activities - The flight included four cultural experience modules, such as serving Shanxi-style red date rice dumplings instead of regular snacks, creating a sensory connection to the region [3]. - An interactive quiz allowed passengers to win prizes related to Shanxi culture, enhancing engagement and knowledge of the Dragon Boat Festival [3]. Group 3: Future Initiatives - This flight is part of China Eastern Airlines' "Cloud Transmission of Jin Culture" series, indicating a commitment to integrating air travel with the promotion of traditional Chinese culture [4]. - The airline plans to continue exploring unique cultural flights, aiming to make air travel a mobile museum that transcends spatial boundaries [4].

Group 1: Museum Development and Visitor Engagement - As of the end of 2024, the total number of registered museums in China is expected to reach 7,046, achieving a ratio of one museum for every 200,000 people [1] - In 2024, the total number of visitors to museums across China is projected to be 1.49 billion [1] - Various activities are being organized during International Museum Day to enhance patriotic education and promote traditional culture [1] Group 2: Special Exhibitions and Educational Activities - The exhibition "Seeing the Shang" at the Beijing Grand Canal Museum features 338 precious cultural relics from 28 cultural institutions, including over 50 first-class artifacts [1] - The Harbin Unit 731 Crimes Exhibition Hall is conducting online live broadcasts to educate the public about historical atrocities, along with various offline patriotic education activities [2] - The Jin Yang Ancient City Archaeological Museum in Shanxi is offering immersive archaeological exploration activities for children, allowing them to excavate models of ancient artifacts [3] Group 3: Innovative Museum Experiences - The "Pointing Stone to Gold" exhibition at the Erlitou Xia Capital Site Museum showcases 278 metal artifacts, highlighting the development of ancient metallurgy [4] - The Huai Bei Industrial Museum, transformed from a 1969 power plant, provides an immersive experience of the coal and electricity industry, integrating modern technology [5] - The revitalization of industrial heritage sites like the Huai Bei Industrial Museum promotes cultural tourism and urban transformation [5]

Core Insights - The mobile game "逆水寒" has redefined the perception of "national style games" through deep exploration and innovative expression of traditional culture since its public beta in 2023 [1] - The recent launch of the "National Style Folk Season" version has sparked a cultural wave, showcasing the game's commitment to integrating traditional cultural elements [2] Group 1: Cultural Integration - The collaboration with Suzhou embroidery master Yao Huifen has resulted in the Peony Flower God series costumes, which digitally replicate traditional embroidery techniques using 3D technology, showcasing the intricate beauty of Suzhou embroidery [1] - Players contribute to the digital transmission of this ancient intangible cultural heritage through their purchases, transforming from passive recipients to active disseminators of culture [1] - The game incorporates various intangible cultural heritage elements such as Yue opera and shadow puppetry, creating a harmonious blend of traditional culture and gaming experience [1][2] Group 2: Gameplay and Economic Strategy - The new map "Maple Forest Station" features a stage where players can enjoy classic Yue opera pieces, enhancing the immersive experience with rich Chinese aesthetics and cultural elements [2] - The game adopts a "per capita small payment" operational strategy, offering free high-quality costumes and accessories, which intensifies competition in the MMO industry [2] - "逆水寒" serves as a bridge between entertainment and cultural transmission, allowing traditional culture to become an interactive and renewable digital asset within the game [2]