Core Viewpoint - The Moutai Collectors Association has ceased operations, and the existing Moutai collection venues will undergo reassessment, with successful venues being supervised by the Guizhou Moutai Sales Company and a new Moutai Old Wine Association being established [1][3][4]. Group 1: Changes in Management - The Moutai Collectors Association, previously responsible for the application, review, and certification of Moutai collection venues, has stopped its operations [3][4]. - A seminar was held by Moutai Group's chairman Zhang Deqin, where it was announced that the existing collection venues would be reassessed, and a new Moutai Old Wine Association has been formed with a new president [4][5]. Group 2: Financial Implications - The Moutai Collectors Association is in the process of refunding a total of 800,000 yuan in integrity deposits to the 56 Moutai collection venues [3]. - The Moutai collection venues have seen a significant drop in sales prices, with current prices being at least one-third lower than their procurement prices from the previous year [9]. Group 3: Market Context - The Moutai collection venues accounted for 7% of the annual trading scale of China's old wine market, which is approximately 1.1 billion yuan [2][10]. - The Moutai old wine market was valued at around 850 billion yuan, with the Moutai collection venues contributing to a trading scale of 70.54 billion yuan in 2023 [10][11]. Group 4: Future Developments - Plans for the new Moutai Old Wine Association include standardizing the old wine market and discussing operational models [4][5]. - The previous chairman, Ding Xiongjun, had proposed initiatives to leverage Moutai's existing high-quality "坛贮" old wine resources and develop a "1+1 dining terminal" concept, although these plans have not yet been implemented following the leadership change [10].

Core Insights - The article emphasizes the enduring value of Moutai, highlighting its financial attributes, collectible nature, and long-term growth certainty as key factors that contribute to its market resilience [1][2][4]. Group 1: Financial Attributes - Moutai has been referred to as "liquid gold," with a historical price equivalence to "10 grams of gold" in 2021, showcasing its financial appeal [1]. - The auction average price of Moutai old liquor is projected to grow at a compound annual growth rate (CAGR) of 18.7% from 2020 to 2025, significantly outpacing gold's 5.3% growth during the same period [2]. Group 2: Scarcity and Production - Moutai's production capacity for 2024 is limited to 57,200 tons, representing only 0.6% of China's total liquor production, indicating a structural scarcity [2]. - The production process involves 30 steps and 165 stages, with a minimum aging period of five years, further constraining expansion opportunities [2]. Group 3: Cultural Significance - Moutai's unique aging process enhances its flavor over time, with prices for 30-year and 50-year variants reaching over 10,000 yuan, reflecting the quantifiable value of time [3]. - The company integrates cultural elements into its products, such as the "Scattered Flower Moutai" and "Singing Moutai," which combine traditional art with limited editions, enhancing their collectible appeal [3]. Group 4: Resilience and Growth - Moutai has demonstrated strong resilience, successfully pivoting its strategy during the 2013 "ban on official liquor" by targeting high-net-worth individuals and business consumers [4]. - In Q1 2025, Moutai reported revenue of 50.6 billion yuan and a net profit of 26.8 billion yuan, showcasing its ability to grow even during industry downturns [4]. Group 5: International Expansion - Moutai's overseas sales reached 5.189 billion yuan in 2024, marking a significant increase of 19.27% year-on-year, indicating strong international demand [5]. - The company exported over 2,100 tons of liquor in 2024, with high-value Moutai sales exceeding 100 tons, reflecting a growing consumer base in emerging markets [5].