Core Viewpoint - The recent "subsidy war" in the food delivery market has led to unprecedented discounts, significantly increasing order volumes and consumer excitement in Taizhou, with platforms like JD, Meituan, and Ele.me competing aggressively [1][2][7]. Consumer Experience - Consumers have reported experiencing substantial discounts, with offers such as "18 yuan off 18 yuan" and even zero-cost meals becoming common [2][4]. - One consumer shared that they spent only 0.4 yuan on a drink and 8.3 yuan on a meal due to these discounts, highlighting the extreme affordability during this period [5][6]. Market Dynamics - The food delivery platforms have seen a surge in order volumes, with Taobao Flash Purchase and Ele.me reporting over 80 million daily orders, including more than 13 million non-food orders [9]. - Despite the initial high level of subsidies, there has been a noted decrease in discount intensity as of July 9, yet order volumes remain high, particularly for popular chain restaurants and beverage shops [7][9]. Industry Impact - The surge in orders has overwhelmed many businesses, with some reporting daily orders increasing by 20 to 30 [9]. - While the profit margins for coffee shops have remained stable, the competition has pressured the profit margins of chain restaurants and other food services [10].

Core Viewpoint - The recent competition between Alibaba and Meituan in the food delivery sector has significantly boosted the sales of tea beverage companies, leading to a surge in orders and market activity [3][9]. Group 1: Market Performance - On July 7, tea beverage stocks experienced a collective rise, with notable increases: Cha Bai Dao up 11% to HKD 10.66, Nai Xue's Tea up 3.95% to HKD 1.58, Gu Ming up 6.15% to HKD 27.6, Hu Shang A Yi up 5.68% to HKD 141.3, and Mi Xue Group up 5.74% to HKD 543.5 [1]. - During the weekend of July 5-6, Nai Xue's Tea reported over 1 million delivery orders, a 50% increase compared to the previous period, with some stores seeing a 230% increase in orders [8]. Group 2: Competitive Landscape - The intense competition between Alibaba and Meituan led to the issuance of substantial discount coupons, resulting in a nationwide surge in food delivery orders, with Meituan reporting over 1.2 billion orders on July 5 [3][5]. - The "takeaway war" has been beneficial for the ready-to-drink tea market, as platforms like JD, Meituan, and Ele.me have increased their delivery subsidies since April, making tea and coffee consumption the biggest beneficiaries of this traffic boom [9].