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新城控股集团新建吾悦广场迎来首家 “胖永辉” 焕新开业
Sou Hu Cai Jing· 2025-12-26 07:14
Core Viewpoint - Yonghui Supermarket is accelerating its retail network upgrade in Nanchang, responding to market demand and enhancing quality retail transformation with the opening of the new "Fat Yonghui" store, marking a new phase in its strategic layout in the region [1][19]. Product Structure Optimization - The store has undergone significant product restructuring, adding over 3,400 new items, achieving 80% of the product structure of the "Fat Donglai" model, with imported goods accounting for 12% [3][10]. - Fresh produce remains a traditional strength, with the introduction of differentiated selections and seasonal popular items like Chilean cherries and Dandong strawberries, while maintaining a commitment to quality and affordability [7][10]. In-Store Experience Enhancements - The store has increased the proportion of fresh food and bakery items from 5% to approximately 20%, introducing new ready-to-eat products and seasonal themed items [9][12]. - Customer experience improvements include a more flexible shopping layout, additional checkout counters, and lower shelf heights for better visibility and accessibility [12][13]. Service and Employee Welfare - The store has expanded its service offerings, including customer rest areas and various conveniences like medical supplies and pet storage [13][15]. - Employee numbers have increased from 85 to 150, with improved average salaries and benefits, including paid leave and enhanced working conditions [15][17]. Commitment to Quality and Local Needs - Yonghui aims to meet consumer demand for high-quality, cost-effective products by introducing a dedicated area for its private label and local specialties [10][19]. - The company emphasizes local characteristics and quality upgrades in its product offerings, aiming to create a community shopping space that is welcoming and trustworthy for Nanchang residents [19].
当“文都”桐城遇见“胖永辉”:永辉梧桐国际方圆荟店12月19日焕新开业
Sou Hu Cai Jing· 2025-12-18 10:20
Core Viewpoint - The opening of the first "Pang Dong Lai model" reform store in Tongcheng, Anhui, marks a significant step for Yonghui Supermarket in enhancing its presence in county markets, offering a new quality consumption experience to local residents [2][3]. Group 1: Store Features and Upgrades - The store covers over 2,900 square meters and has undergone a comprehensive upgrade in product structure, environment layout, and service experience [3]. - The product assortment has been significantly optimized, with 4,819 items removed and 4,932 new items added, resulting in a new product structure that aligns with over 80% of Pang Dong Lai's offerings [3]. - The fresh food section has been upgraded to include high-quality seasonal fruits and organic vegetables, ensuring traceable and safe food sources [8]. Group 2: Pricing and Product Quality - The store maintains a "high-quality and affordable" strategy, with prices for essential goods such as cabbage at 0.39 yuan per jin, Akesu apples at 3.99 yuan per jin, and live bass at 13.9 yuan each [9]. - A dedicated "Pang Dong Lai brand area" features nearly 60 popular products, allowing local consumers to access previously hard-to-find items [6]. Group 3: Customer Experience Enhancements - The shopping environment has been optimized for comfort, with wider aisles and lower shelf heights for better visibility and accessibility [15]. - Customer amenities include a rest area with free health measurement services, enhancing the overall shopping experience [18]. Group 4: Employee Welfare and Community Impact - The store has increased its staff from 91 to 145, providing improved employee benefits such as paid annual leave and profit-sharing opportunities [18]. - The opening of the Tongcheng store represents a successful implementation of the "Pang Dong Lai model" in county markets, contributing to local commercial innovation and consumption upgrades [18].