Core Insights - The article highlights the strategic acquisition of 7 million pounds of lychee by Guangzhou Wanglaoji, aimed at producing lychee juice, which is part of a broader initiative to enhance the lychee industry in Guangdong [1][10][50] Group 1: Company Operations - Since early June, fresh lychees have been rapidly collected and transported to the Wanglaoji Guangdong Lychee (Maoming) Industrial Park, which is the largest lychee beverage production base in the country [2][5] - The industrial park, operational since 2022, features the only production line in the country capable of processing lychee juice, with an annual planned capacity of 9 million boxes [4][6] - The factory is expected to process 7 million pounds of fresh lychee from early June to early July, supporting local lychee farmers [9][10] Group 2: Industry Impact - The deep processing of lychee at the factory helps alleviate the issue of increased production without increased income for farmers during a bumper harvest year [11] - Wanglaoji's innovative "order agriculture" model has stabilized market expectations and encouraged more food and beverage companies to engage in the lychee industry, benefiting farmers [17][22] - The company has developed a range of products using lychee, including juices and other food items, and has launched small-packaged lychee puree products to attract more businesses into the lychee processing sector [34][42] Group 3: Market Development - Wanglaoji's lychee puree has already sold over 200 tons, corresponding to the processing of 500 tons of fresh lychee, thus expanding the market for lychee products [45] - The transformation of lychee from a seasonal fruit to year-round products like beverages and ice cream is creating a comprehensive industrial chain that supports both agricultural production and industrial consumption [48][50] - The article emphasizes the potential for the Guangdong lychee industry to achieve significant growth, supported by technological advancements and industry integration [51][52]

Core Insights - This year, Guangdong is experiencing a bumper harvest of lychee, with production expected to exceed 2 million tons by 2025 [1] - The Guangdong Lychee (Maoming) Industrial Park, established in 2022, is equipped with the most advanced lychee juice production line in China, with an annual planned capacity of 9 million boxes [1] - The company aims to alleviate the issue of increased production without increased income through deep processing of lychee [1] Group 1 - The lychee season is in full swing, with farmers actively harvesting and transporting fresh lychee to the processing facility [1] - The company plans to process 700,000 pounds of fresh lychee by early July this year [1] - The "order agriculture production and sales connection model" developed by the company has led to significant daily deliveries of fresh lychee to the juice factory [1] Group 2 - The company has developed various beverages and derivative foods using lychee, including juice, electrolyte water, and bubble water, as well as products like lychee turtle jelly and bird's nest [2] - Over 200 tons of lychee pulp have been sold, corresponding to the processing of 500 tons of fresh lychee [2] - A comprehensive lychee industry chain focused on deep processing is efficiently operating in Guangdong, contributing to the province's billion-dollar lychee industry [2]

Core Insights - The article highlights the development of the lychee industry in Zhanlong Town, Huizhou, focusing on various initiatives to enhance production, sales, branding, and market expansion [1][2][3][4][5][6] Group 1: Production Enhancement - Zhanlong Town emphasizes technological empowerment and ecological optimization in lychee production, providing training in management techniques, safe production, and scientific pesticide use [2] - The town has approximately 43,000 acres of lychee cultivation, with an expected production of over 20,000 tons this year and pre-sale orders of about 15,000 tons [1][3] Group 2: Sales Improvement - The town is implementing a multi-channel sales strategy, including e-commerce training, optimizing market layouts, and enhancing cold chain services to ensure fresh delivery [3] - Zhanlong has attracted 10 large fruit wholesalers and is negotiating with over 20 sales merchants to secure minimum price agreements for farmers [3][4] Group 3: Market Expansion - Zhanlong is actively pursuing international markets, planning to export 3,000 tons of lychee to Southeast Asia, Singapore, and Indonesia by 2025, with a total value of approximately 40 million yuan [4] Group 4: Brand Development - The town is focusing on cultural empowerment and comprehensive promotion to enhance the brand of Zhanlong lychee, including photography contests and tourism routes to attract visitors [5][6] - Upcoming events like the "2025 Guangdong Lychee Production and Sales Connection" aim to increase the visibility and influence of Zhanlong lychee [5]