荔枝饮品

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昆明市场荔枝销售进入尾声 15-35元一公斤
Sou Hu Cai Jing· 2025-07-10 16:45
Core Insights - The lychee season is nearing its end, with prices continuing to decline while consumption scenarios are expanding, particularly with the rise of lychee-based beverages this summer [1][9][11] Market Overview - The current market price for lychees ranges from 15 to 35 yuan per kilogram, primarily sourced from Guangxi [7] - This year has seen a bumper harvest, leading to an extended sales period of nearly 40 days compared to the usual 20 days [7][9] - Local lychee varieties in Yunnan are mostly sold out, with only a few remaining, while late-maturing varieties still have stock available for about another week [5][9] Price Trends - The price of lychees has shown a "high open, low walk" trend, starting high but dropping significantly as supply increased, maintaining a relatively low price point [9][11] - Consumers have benefited from lower prices, with some varieties like "glutinous rice" being sold for 10 to 20 yuan per kilogram, compared to previous years where prices were significantly higher [5][9] Consumer Behavior - The popularity of lychee beverages has surged, driven by the recent drama "The Lychee of Chang'an," leading to new product launches from various beverage brands [9][11] - Sales of lychee-based drinks have been strong, with some stores reporting monthly sales exceeding 1,000 cups for new lychee products [9][11] Industry Outlook - The trend of lychee beverages not only extends the lychee supply chain but also creates additional value for farmers and merchants [11] - The combination of consumer demand for innovative seasonal fruit products and lower raw material costs is expected to drive further growth in the lychee market next year [11]
套鲜荔、玩蹴鞠、拍国潮!5月16日相约茂南荔林游园会
Nan Fang Nong Cun Bao· 2025-05-14 12:02
Core Points - The article highlights the upcoming "Litchi Park Carnival" scheduled for May 16 in Maonan District, Maoming City, focusing on litchi marketing initiatives [5][4] - The event will feature various traditional games, local delicacies, and cultural activities to attract visitors and promote local litchi products [7][29] Group 1 - The carnival will transform the ancient litchi garden into an immersive experience, allowing visitors to engage in traditional games and activities [6][11] - Activities include "Throwing Pot," "Ancient Archery Challenge," and "Litchi Ring Toss," where participants can win fresh litchis as prizes [13][18] - The event will also showcase local crafts and products, such as litchi-themed souvenirs and traditional snacks, enhancing the cultural experience [31][33] Group 2 - The carnival aims to create a vibrant atmosphere with themed spaces for photo opportunities, encouraging social media sharing [38][42] - Visitors are encouraged to prepare for a day of fun and exploration, with a focus on enjoying the local litchi harvest and cultural heritage [47][48] - The event is positioned as a unique opportunity for attendees to experience the local culture and flavors, with a strong emphasis on community engagement [9][35]