Core Insights - The global smartphone market in mainland China is experiencing a decline, with a projected 3% year-on-year drop in shipments by Q3 2025, indicating an ongoing adjustment phase in the industry [1] - Honor has launched its flagship Magic8 series, maintaining the same pricing strategy as the previous Magic7 series, with the standard version starting at 4499 yuan and the Pro version at 5699 yuan [1] - AI is central to Honor's new strategic narrative, with the CEO emphasizing the company's vision to become a leading AI terminal ecosystem company [1][4] Product Features - The Magic8 series is equipped with the fifth-generation Snapdragon 8 processor, showcasing significant improvements in CPU, GPU performance, and AI capabilities compared to its predecessor [1] - The series introduces the AI operating system MagicOS 10, featuring the core intelligent agent YOYO, which supports over 4000 ecological MCPs and intelligent agents, allowing for the automatic execution of 3000 scenarios [2] - The Magic8 series includes a dedicated AI button for seamless interaction with YOYO, enhancing user experience by enabling tasks like connecting to Wi-Fi or searching for product prices with simple commands [2] Future Developments - Honor has announced the upcoming AI terminal ecosystem product, the ROBOT PHONE, set to debut in 2026, which will integrate AI capabilities with robotic functionalities [2] - The evolution of smartphone technology is viewed in three stages: the iPhone era, the AI Phone represented by Magic8, and the future ROBOT PHONE [3] Retail Strategy - Honor has opened its Alpha Global Flagship Store in Shenzhen, which serves as a platform for future lifestyle experiences, co-creation with users, and collaboration with industry partners [3] - The flagship store embodies Honor's strategic transformation from a smartphone company to an AI terminal ecosystem company, aiming to connect consumers, creators, and industry partners [4]

Core Insights - The smartphone market in mainland China is experiencing a 3% year-on-year decline in shipments as of Q3 2025, indicating an ongoing adjustment phase with intensified competition among leading manufacturers [1] - Honor has launched its flagship Magic8 series, maintaining the same pricing strategy as the previous Magic7 series, with the standard version starting at 4499 yuan and the Pro version at 5699 yuan [1] - AI is central to Honor's new strategic narrative, with the CEO emphasizing the company's vision to become a leading AI terminal ecosystem company [1][2] Product Features - The Magic8 series is equipped with the fifth-generation Snapdragon 8 processor, showcasing significant improvements in CPU, GPU performance, and AI capabilities compared to its predecessor [1] - The series introduces the AI operating system MagicOS 10, featuring the core intelligent agent YOYO, which supports over 4000 ecological MCPs and intelligent agents, enabling automatic execution of 3000 scenarios [2] - The Magic8 series includes a dedicated AI button for seamless interaction with the YOYO system, allowing users to perform tasks such as connecting to Wi-Fi or searching for product prices with simple commands [2] Future Developments - Honor has announced the upcoming AI terminal ecosystem product, the ROBOT PHONE, set to debut in 2026, which integrates AI capabilities with robotic functionalities for enhanced user interaction [2][3] - The evolution of smartphone technology is viewed in three stages: the first represented by the iPhone, the second by the AI Phone (Magic8), and the future direction being the ROBOT PHONE [3] Strategic Initiatives - Honor has opened its global flagship store in Shenzhen, which serves as a platform for future lifestyle experiences, co-creation with users, and collaboration with industry partners [5] - The flagship store embodies Honor's strategic transformation from a smartphone company to an AI terminal ecosystem company, aiming to connect consumers, creators, and industry partners [5]

Core Insights - The launch of the Honor ROBOT PHONE represents a significant innovation in smartphone design, integrating AI capabilities, robotic movement, and high-definition camera technology, which could redefine future mobile devices [1][2] - Honor's strategy emphasizes AI as a transformative force in the industry, with the ROBOT PHONE and the Magic8 series showcasing a commitment to evolving smartphone functionality [2][3] - The current smartphone market is experiencing a revival, with increased competition and the emergence of AI as a key differentiator among manufacturers [1][4] Group 1: Product Innovations - The Honor ROBOT PHONE features a retractable mechanical arm that allows for autonomous movement, target tracking, and professional stabilization, marking a departure from traditional smartphone designs [1][2] - The Magic8 series is equipped with the self-evolving AI agent YOYO, which can learn and adapt, enhancing user interaction and personalization [3][5] - Honor's CEO articulated a three-phase evolution of mobile devices, positioning the ROBOT PHONE as a potential third phase following the iPhone and the current AI-driven smartphones [2][6] Group 2: Strategic Positioning - Honor's entry into the robotics sector, previously announced in May, aligns with its broader "Alpha Strategy" to transition from a hardware-focused company to an AI terminal ecosystem provider [2][6] - The company is pursuing a dual strategy by maintaining a strong market presence with the Magic8 series while simultaneously exploring future possibilities with the ROBOT PHONE [6][7] - Honor's approach to AI involves a "cloud-edge collaboration" model, balancing user privacy with advanced AI capabilities, which may set it apart from competitors [4][5]

【 导读 】荣耀发布首款"自进化"AI原生手机， 拟推出面向未来新品机器人手机 中国基金报记者 邱德坤 10月15日晚，荣耀发布 首款"自进化"AI原生手机——荣耀Magic8系列，以及"自进化"AI智能体操作系统——全新MagicOS 10。 荣耀方面称， 基于MagicOS 10的端云协同与"自进化"能力，YOYO智能体可以持续"自进化"，提供愈发精准、主动的个性化服务。 "真正的AI手机应该是与用户共同成长的生命体。"荣耀CEO李健在接受中国基金报等媒体群访时表示，荣耀试图通过此次发布会，全面开 启"自进化"AI原生手机、新产品形态探索，以及全新生活方式的未来。 来源：中国基金报记者拍摄 "自进化"能力成为核心差异化优势 在发布会现场，李健喊出"衣食住行购，万事找YOYO"的口号，并且多次展 示 YOYO智能体的优势，包含可以化身为用户的全能搭子。 "AI智能体不再是简单的辅助工具，而是能重塑用户决策与平台交互的核心力量。"李健表示，YOYO智能体未来将成为人机交互的硅基生命 体，并且赋能更多生态场景。 孙建发表示，传统AI助手的智慧能力，在刚出厂时就达到工程师设计的天花板，但荣耀期望YOYO智能体拥有 ...

10月15日，全球领先的AI终端生态公司荣耀正式发布了备受期待的年度旗舰新品——荣耀Magic8系列，并发布了自进化AI智能体操作系统——全新 MagicOS 10。依托在AI领域的长期技术积累和对用户需求的敏锐洞察，荣耀Magic8系列通过"8大AI技术领先、8大AI体验领先、4大影像领先、8大性能领 先"，以"8848巅峰旗舰"之姿，定义首款自进化AI原生手机，为行业树立开创性标杆。 科技的使命是服务于人，荣耀通过科技与人文结合，让AI终端生态能够同时成为用户探索世界的眼睛、用户释放灵感的源泉以及为用户创造生活的亲密伙 伴。 本次发布会主题"开新局，见未来"，是荣耀在AI时代面向未来的一次系统性宣言，荣耀将全面开启自进化AI原生手机、新产品形态探索以及全新生活方式的 未来。在荣耀看来，真正的AI手机应该是一个能与用户共同成长的"生命体"，自进化"智能体"能够为手机注入灵魂，实现硅基生命与碳基生命的和谐共振。 自荣耀阿尔法战略发布以来，荣耀持续引领AI终端进化。荣耀Magic8系列搭载行业首个真正意义上的自进化AI智能体操作系统——荣耀MagicOS10，UX设 计全面焕新，采用年轻化的通透设计。具备自进化 ...

科技的使命是服务于人，荣耀通过科技与人文结合，让AI终端生态能够同时成为用户探索世界的眼睛、用户释放灵感的源泉以及为用户创造生活的亲密伙 伴。 本次发布会主题"开新局，见未来"，是荣耀在AI时代面向未来的一次系统性宣言，荣耀将全面开启自进化AI原生手机、新产品形态探索以及全新生活方式的 未来。在荣耀看来，真正的AI手机应该是一个能与用户共同成长的"生命体"，自进化"智能体"能够为手机注入灵魂，实现硅基生命与碳基生命的和谐共振。 荣耀Magic8系列本次搭载全新MagicOS 10自进化AI智能体操作系统，智能体YOYO化身全能搭子，覆盖"衣食住行购"等3000+场景的便捷自动执行。荣耀 Magic8系列在影像方面也有突破性升级，荣耀Magic8 Pro搭载2亿超夜神长焦，领先的硬件配置与拥有自进化能力的AiMAGE影像系统，带来影像体验突破 以及AI追色等多样化影像后期玩法。在性能配置上，荣耀Magic8全系搭载第五代骁龙 8至尊版移动平台，带来同代芯片的跨代领先性能体验；荣耀Magic8系 列搭载新一代青海湖电池，全系容量突破7000mAh，在信号、安全、可靠性、音质等方面均带来巅峰旗舰体验。 8大AI技术 ...