菜鸟海外仓跨境‘绿通’

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出海周报丨政策明确:发展游戏出海业务;Manus获超5亿元融资,开拓新市场;消息称TikTok将进军日本电商
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-27 09:47
Industry Overview - The General Administration of Customs has launched a five-month special action to facilitate cross-border trade, covering goods trade, digital trade, and green trade, in response to the complex foreign trade situation expected in 2025 [1] - The State Council has emphasized the development of the gaming industry for overseas markets, focusing on the entire industry chain from IP creation to game production, distribution, and overseas operations [2] Major Companies - Butterfly Effect, the parent company of Manus, has completed a financing round of $75 million (approximately 550 million RMB), with a valuation rising to nearly $500 million (approximately 3.66 billion RMB), aimed at expanding into the U.S., Japan, and Middle Eastern markets [3] - TikTok plans to enter the Japanese online shopping market, preparing to recruit sellers for its e-commerce platform TikTok Shop, which has already launched in France, Germany, and Italy [4] - Cainiao Overseas Warehouse has introduced a cross-border "green channel" to assist foreign trade merchants in expanding overseas markets, offering VIP pricing and up to 60 days of free rent for key categories [5] - iQIYI is focusing on developing its IP ecosystem and expanding its overseas market presence, while also entering the content e-commerce sector [7] Financial Performance - Bubble Mart reported a 165%-170% increase in overall revenue for Q1 2025, with overseas revenue growing by 475%-480% [12] - Transsion Holdings achieved a revenue of 68.72 billion RMB in 2024, a year-on-year increase of 10.31%, with net profit at 5.55 billion RMB, reflecting a modest growth of 0.22% [13] - Starry Technology reported a Q1 2025 net profit of 47.03 million RMB, down 45.35% year-on-year, despite a revenue increase of 36.65% [11] - Lege's Q1 2025 net profit was 51.77 million RMB, a decrease of 35.17% year-on-year, with revenue growing by 37.69% [10] Automotive Sector - BYD aims for a total vehicle sales target of 5.5 million units in 2025, with an overseas market target of 800,000 units [16] - Avita plans to enter over 50 countries this year, with a target of 15,000 units in overseas sales [17] - Xiaomi is establishing a research and design center in Europe, specifically in Munich, to support its automotive development [15]