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林长波:东风柳汽进入“战时状态”
汽车商业评论· 2025-09-21 23:07
Core Viewpoint - Lin Changbo's leadership at Dongfeng Liuzhou Automobile is marked by a strategic shift towards focusing on MPV and SUV markets, aiming for significant production and sales growth by 2028, with a long-term goal of reaching annual sales of 500,000 vehicles [3][12][22]. Group 1: Strategic Focus and Market Positioning - Dongfeng Liuzhou aims to produce 50,000 commercial vehicles and 100,000 passenger vehicles by 2025, with a long-term target of 200,000 units by 2028 [3]. - The company is consolidating its product lines to focus on MPVs and SUVs, moving away from less profitable sedan segments [6][8]. - The "Lingshi" brand will develop a product matrix to support annual sales of 100,000 to 120,000 units, with plans for a new unmanned logistics vehicle [8][10]. Group 2: Product Development and Market Expansion - Lin Changbo plans to introduce two new MPV models targeting different price segments, expecting them to generate annual sales of 60,000 to 70,000 units [10]. - Dongfeng Liuzhou is also focusing on international markets, with overseas sales currently matching domestic figures, and plans to establish nine smart manufacturing bases globally by 2030 [12][10]. Group 3: Organizational Reform and Management Strategy - The company is undergoing a "three-item system reform" to enhance collaboration between product and market lines, establishing a Product Manager (PM) system to improve operational efficiency [22][23]. - The reform aims to empower product line managers with decision-making authority and performance-based incentives, fostering a competitive environment [22][24]. - Lin Changbo emphasizes the importance of talent selection and development within the market line to drive growth and market share [26].
“创富车”驶入乡村振兴直播间
Core Viewpoint - The company aims to leverage its "Interstellar Plan" to connect automobiles with agricultural products and entrepreneurs, enhancing brand visibility and supporting rural revitalization through live streaming sales [2][3]. Group 1: Interstellar Plan Overview - The "Interstellar Plan" is designed to empower rural revitalization by utilizing the company's super media matrix team to assist new farmers in generating income through live streaming sales [2]. - A dedicated fund of 15 million yuan has been established to support farmers, with the plan set to cover 150 towns by the end of the year, aiming to increase product sales by over 500,000 yuan [3][4]. - The initiative has already attracted participation from over 70 towns nationwide, with plans for more than 150 live streaming events and 300 training sessions for village IPs [3][4]. Group 2: Market Demand and Strategy - The domestic pickup truck market has shown growth, with sales reaching 348,000 units from January to July this year, a year-on-year increase of 11% [6]. - The company’s pickup trucks are particularly suited for rural areas, with features that adapt well to poor road conditions, thus covering a wide range of customer needs [6][8]. - The company emphasizes that the "Interstellar Plan" is not focused on selling a specific number of vehicles but rather on genuinely assisting farmers and enhancing their income [6][8]. Group 3: Collaborative Efforts and Industry Trends - Other automotive companies, such as Dongfeng Fengxing and SAIC-GM-Wuling, are also engaging in similar initiatives to support entrepreneurship and rural revitalization [3][4]. - The company’s super media matrix has over 500 accounts and a monthly reach of over 50 million, which will be utilized to support the agricultural initiatives [7]. - The automotive industry is increasingly focusing on creating a win-win ecosystem for rural entrepreneurs, with various companies forming alliances to enhance their support systems [7][8].