作者 / 温 莎 编辑 / 黄大路 设计 / 吴 静 2024年3月，林长波出任东风柳汽总经理，没有传说中的新官上任三把火，他在沉淀了大半年后，从2025年掀起了改革风暴，直指传统车企和国企弊 病。 消瘦、皮肤白，说话语气舒缓，林长波给人的第一印象是书生，然而在采访中，他经常会用到作战，打仗这样的词汇，在他带领下，东风柳汽已经进入 了战时状态。 计划中， 2025年东风柳汽将完成商用车5万辆，乘用车10万辆的目标。2026年稳住基盘，2027年向上爬坡，2028年达到产销20万辆。 其中，菱智向商用 MPV发展，在原有产品基础上进行细分，扩展为有三款产品的产品系列。未来将通过"菱智、大菱智、小菱智"三个产品矩阵，支撑 每年10万～12万辆的规模。目前，菱智年销量稳定在4万-5万台。 "（即使是在东风公司统一平台基础上）年产销20万辆的规模实际还是没有脱离危险区，想要进入主流要50万辆，我的远期目标奔着年销50万辆去的。" 林长波对《汽车商业评论》说。 两条腿走路，双线布局 风行，菱智，雷霆，星海系列覆盖了 MPV 、SUV和轿车市场，林长波刚接任总经理时，东风风行的产品系列很多，但缺少爆款，很难让人记得住。 ...

Core Viewpoint - The company aims to leverage its "Interstellar Plan" to connect automobiles with agricultural products and entrepreneurs, enhancing brand visibility and supporting rural revitalization through live streaming sales [2][3]. Group 1: Interstellar Plan Overview - The "Interstellar Plan" is designed to empower rural revitalization by utilizing the company's super media matrix team to assist new farmers in generating income through live streaming sales [2]. - A dedicated fund of 15 million yuan has been established to support farmers, with the plan set to cover 150 towns by the end of the year, aiming to increase product sales by over 500,000 yuan [3][4]. - The initiative has already attracted participation from over 70 towns nationwide, with plans for more than 150 live streaming events and 300 training sessions for village IPs [3][4]. Group 2: Market Demand and Strategy - The domestic pickup truck market has shown growth, with sales reaching 348,000 units from January to July this year, a year-on-year increase of 11% [6]. - The company’s pickup trucks are particularly suited for rural areas, with features that adapt well to poor road conditions, thus covering a wide range of customer needs [6][8]. - The company emphasizes that the "Interstellar Plan" is not focused on selling a specific number of vehicles but rather on genuinely assisting farmers and enhancing their income [6][8]. Group 3: Collaborative Efforts and Industry Trends - Other automotive companies, such as Dongfeng Fengxing and SAIC-GM-Wuling, are also engaging in similar initiatives to support entrepreneurship and rural revitalization [3][4]. - The company’s super media matrix has over 500 accounts and a monthly reach of over 50 million, which will be utilized to support the agricultural initiatives [7]. - The automotive industry is increasingly focusing on creating a win-win ecosystem for rural entrepreneurs, with various companies forming alliances to enhance their support systems [7][8].