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「日料界的瑞幸」,偷了萨莉亚的家
Xin Lang Cai Jing· 2025-08-15 16:55
你的郎来了。 文|槽值小妹 封面来源|unsplash "第一次吃寿司郎,请问有什么事情需要注意的吗?" "寿司郎战绩,不服来战!" 来源:36氪 图源:小红书 提起日料寿司,你首先会想到的关键词是什么?小众,精致,高端,昂贵? 只能说,你对它的印象实在需要刷新了。如今网红美食界正刮起一场"寿司"风,无数美食爱好者亦开始沉迷于"郎的诱惑"。"看别人晒吃了多少盘寿司还 想说:寿司吃少了是寿司,吃多了是盖饭,轮到自己吃过、晒过寿司郎以后:《重生2025之我在寿司郎里搞基建》。" 面对寿司郎爱好者们晒出的盘子,无数人感叹怎么把广州塔、陆家嘴端上餐桌了 无论是动辄摞起来有半米高的空餐盘,还是门口越排越长的队伍,似乎都在证明着:曾被中国人抛弃的寿司,在餐饮界悄悄杀疯了。 "全体注意,你的郎来了" 最近几年的餐饮界,日式平价寿司正呈现席卷之势。 寿司郎的相关内容几乎血洗各大社交平台,晒盘子的、玩抽象的、求攻略的,各火各的。还真不是跟风网友玩梗造成的假象,寿司郎,确实有点火。 以北京为例,寿司郎不到一年已即将开出第9家门店,到饭点不排长队,基本上吃不着。就算预约,排队也至少得约到一周甚至一个月之后。在西单大悦 城,开业时一 ...
「日料界的瑞幸」,偷了萨莉亚的家
36氪· 2025-08-15 10:44
Core Viewpoint - The article discusses the rising popularity of Sushi Lang, a budget sushi brand in China, highlighting its appeal among young consumers and the shift in the sushi market towards affordability and local adaptation [10][38][50]. Group 1: Market Trends - The sushi market in China is experiencing a significant shift towards affordable sushi options, with Sushi Lang leading this trend [10][50]. - Sushi Lang has opened multiple locations in major cities like Beijing and Guangzhou, often resulting in long queues and high demand [11][14]. - The brand's pricing strategy, with items priced around 8 to 15 yuan, positions it as a "people's sushi," contrasting with traditional high-end sushi restaurants [23][26]. Group 2: Consumer Behavior - Young consumers are increasingly drawn to Sushi Lang for its perceived value and social media presence, with many sharing their dining experiences online [21][17]. - The concept of "value for money" is crucial, as consumers are looking for affordable dining options that still provide a satisfying experience [23][50]. - The popularity of Sushi Lang reflects a broader trend where consumers prioritize experience and social media shareability over traditional notions of authenticity in cuisine [48][58]. Group 3: Competitive Landscape - The rise of Sushi Lang coincides with the decline of traditional sushi brands that emphasize authenticity, as seen with KURA Sushi's struggles in the market [42][45]. - New entrants in the sushi market are adopting similar strategies to Sushi Lang, focusing on affordability and local flavors to attract consumers [60][66]. - The overall sushi market is expanding, with a significant increase in the number of sushi restaurants, indicating a growing acceptance of sushi as a mainstream dining option [60][68].