蔓越莓胶囊
Search documents
Swisse,怎么就“不香了”?
3 6 Ke· 2025-12-23 09:37
都知道跨境保健品是门好生意。 一罐澳洲的蔓越莓胶囊,贴上中文标签,通过跨境电商进入中国,就能在社交媒体上掀起一阵养生打卡的风潮。 而故事的绝对范本之一,是Swisse。 这个1969年诞生于墨尔本的品牌,在2010年以后,凭借"澳洲阳光""天然成分"和明星带货,成为中国中产尤其是年轻女性购物车里的常客。 其母公司健合集团,更借此完成从婴幼儿奶粉商到全家庭健康公司的华丽转身,股价一度飞天。 不过,转折似乎也来得很快。 中国企业的"新故事" 要了解Swisse,必须回溯到一场并购。 2015年,健合集团进行了一次关键的战略并购,以约13.86亿澳元收购Swisse 83%的股权,并最终实现全资控股。 彼时,作为澳洲品牌,Swisse已有产品通过代购等渠道进入中国,但尚未进行系统化市场运营。 而健合集团这家企业来自中国,由罗飞、罗云兄弟1999年在广州创立,早期叫合生元,主营营养粉等产品,2010年在香港上市。 当时卖奶粉的合生元,重金收购Swisse,目标也很清晰。 随后,将"血橙胶原蛋白饮"及"护肝片"打造为核心大单品,成功迎合中国消费者对美容与肝健康的需求痛点。 来源:淘宝 他们想要依托"澳洲纯净"的品牌资产 ...
最高检发布依法惩治危害食品药品安全犯罪典型案例
Yang Shi Wang· 2025-11-05 02:39
Core Viewpoint - The Supreme People's Procuratorate has released typical cases of prosecuting crimes that endanger food and drug safety, highlighting the importance of legal supervision and the need for a comprehensive crackdown on the entire supply chain of such crimes [1][3]. Summary by Sections Case Handling Characteristics - The prosecution of food and drug safety crimes emphasizes a full-chain crackdown, addressing all links from production to retail [2]. - The prosecution integrates comprehensive legal duties, promoting a collaborative regulatory mechanism that includes civil public interest litigation alongside criminal prosecution [2]. - The application of a balanced criminal policy is evident, with varying degrees of prosecution based on the severity of the crime and the role of the individuals involved [2]. Data on Prosecutions - From January to September 2025, 1,025 cases involving 1,693 individuals were approved for arrest related to food safety crimes, and 3762 cases involving 7,316 individuals were prosecuted [1]. - For drug safety crimes, 279 cases involving 443 individuals were approved for arrest, and 1,354 cases involving 2,668 individuals were prosecuted [1]. Case Examples - In a case involving the production and sale of counterfeit health products, over 120,000 bottles were produced, generating illegal profits exceeding 8 million yuan [5]. - Another case involved the purchase and sale of over 200 sick or dead cattle, with illegal profits amounting to over 510,000 yuan [11]. - A case concerning the production and sale of toxic and harmful foods involved the illegal addition of substances like clenbuterol, affecting over 90 cattle [26]. Legal Supervision and Collaboration - The procuratorial organs are enhancing their efforts to combat food and drug safety crimes by deepening investigations into the supply chain and ensuring effective collaboration with law enforcement [3][19]. - The establishment of a comprehensive governance model for food safety is being promoted, integrating criminal prosecution with administrative oversight [30]. Public Health and Safety Implications - The prosecution of these cases is crucial for protecting public health and maintaining the integrity of the food and drug markets, as they directly impact consumer safety [24][30]. - The legal actions taken serve to deter future violations and ensure that offenders are held accountable, thereby reinforcing consumer trust in food and drug safety [30].