新华社罗马2月3日电 意大利有一句古老谚语"坐在餐桌旁不会变老"，生动诠释了家庭和食物在本国文 化中的重要性。意大利美食不仅关乎口腹之欲，更是文化认同的重要标志和国家经济发展的重要驱动 力。 2025年12月，联合国教科文组织将意大利美食列入人类非物质文化遗产名录，这是教科文组织首次 将"一种完整的烹饪体系"作为整体予以认可。凭借规范化管理、创新性推广，意大利美食日益成为意大 利文化对外传播的"流量密码"。 这是2022 年4月14日在意大利佛罗伦萨中央市场拍摄的意大利面食。新华社记者金马梦妮摄 首获"打包认证" 形似长靴的意大利地图之下，蕴藏的不仅是文明融合的编年史，还有不同饮食文化交流互鉴的乐章：从 威尼斯运河边的提拉米苏，到罗马街头的薄脆披萨，再到撒丁岛夜市上的烤乳猪……让人回味的不仅是 食物本身，更是意大利的民族回忆以及独具风格的食品制作技艺。 2022年5月 19日，人们在意大利罗马一家餐厅吃意大利面。新华社记者金马梦妮摄 单说通常作为正餐头道菜的意大利面，按照口感、形状不同便可分为100多种，长面、空心面、蝴蝶结 面、猫耳朵……以不同时长烹煮，并佐以番茄肉酱、奶油酱、蛤蜊酱等酱料，从中可窥得意大利 ...

Core Viewpoint - COMMUNE is set to become China's first "restaurant and bar" public company, with a business model that successfully integrates various dining experiences and social interactions, achieving over 1 billion RMB in annual revenue and a profitable operation model [1][2]. Business Model and Strategy - COMMUNE operates 112 fully-owned stores across China, generating over 1 billion RMB in annual revenue, and has submitted its IPO application to the Hong Kong Stock Exchange [1][2]. - The company has adopted a unique operational strategy that allows it to serve multiple dining experiences throughout the day, including coffee in the morning, Western cuisine for lunch, and cocktails at night, effectively utilizing the same physical space [3][5]. - The average payback period for COMMUNE's stores is approximately 17 months, with a break-even point of just 3 months, which is considered top-tier in the industry [6]. Financial Performance - In the first three quarters of 2025, COMMUNE reported a profit of 78.63 million RMB, showcasing its ability to maintain profitability despite the challenges faced by the industry [2]. - The company's gross profit margin ranges from 68.7% to 70.5%, significantly higher than the industry average, with approximately 45% of its revenue coming from high-margin alcoholic beverages [10]. - Despite high gross margins, the adjusted net profit for 2023 was 73.4 million RMB, which decreased to 66.2 million RMB in 2024, indicating challenges in maintaining profitability as the number of stores increased [12]. Market Position and Competition - COMMUNE has established itself as a market leader in the restaurant and bar segment, holding a market share of 7.8% in 2024, which is nearly double that of its closest competitors [16]. - The decline of traditional low-cost bars like Helen's, which saw a 95% drop in market value, highlights a shift in consumer preferences towards more engaging and transparent dining experiences [16][19]. - The company faces competition from emerging brands that focus on unique local flavors and community-oriented experiences, which may appeal to younger consumers seeking deeper emotional connections [18][19]. Consumer Trends - There is a notable shift in the social drinking habits of young consumers in China, with a preference for environments that offer a relaxed atmosphere and transparent pricing, as opposed to traditional high-pressure bar settings [3][16]. - The average consumer spending at COMMUNE is around 97 RMB, with various pricing strategies aimed at attracting a diverse customer base [9][10]. - The company is strategically expanding into lower-tier cities, although the average spending in these areas is significantly lower than in first-tier cities, indicating a potential challenge in maintaining profitability [15].