近日，营业已有13年的85度C山师东路店发布闭店通知，该品牌就此在济南仅剩一家门店。不只85度 C，近年来，多乐之日、bread618、面包新语、皇家美孚……一个个曾红极一时的烘焙巨头纷纷陷入关 店、收缩的困境， 老牌烘焙店为何不"香"了？对此，记者进行了探访。 13年老店月底闭店 奈何好景不长，仅2023年下半年的六个月时间里，85度C济南经七路店、华龙路店、华山环宇城店、优 品汇店相继关停，迎来一波关店潮。 彼时，85度C济南一加盟商陈先生曾介绍：关店一方面是因为客单少了，业绩不行；另一方面则是因为 85度C大举进行品牌门店升级，要求重新装修，才可继续加盟，考虑到成本等多种因素，不少加盟商都 直接选择停业。 业内人士：门店亏损之外， 济南仅剩一家门店 11月18日，在85度C山师东路店内，不少消费者正在选购，部分货架已售罄。其门店张贴的闭店公告显 示，该门店将于11月30日晚闭店，如需订购蛋糕面包，可前往济南卧龙店。这意味着，85度C在济南市 场将仅剩一家门店。 提及闭店原因，该门店工作人员表示，该店虽在此经营已有13年，积累了不少老顾客，但由于房租合约 到期且房租较贵，利润不足，综合考虑之下决定闭店。 ...

Core Viewpoint - The rising prices of street food have sparked discussions on social media, with many consumers expressing that they can no longer afford street food, which is often more expensive than meals at local restaurants [2][6]. Group 1: Consumer Sentiment - Consumers are increasingly vocal about the high prices of street food, with social media discussions highlighting that street food can be more expensive than restaurant meals [2][6]. - A video by a social media influencer showcased that certain street food items, such as a portion of beef offal, cost 41 yuan, while a similar dish at a chain restaurant was only 35.5 yuan, indicating a significant price discrepancy [3]. Group 2: Vendor Perspectives - Street food vendors express frustration over rising costs and declining customer traffic, leading to a cycle where they must increase prices to cover expenses, which in turn drives away more customers [5][6]. - Vendors report that their profit margins are squeezed by high costs associated with stall fees and operational expenses, with some stating that they are considering leaving the business due to insufficient earnings [5][6]. Group 3: Cost Structure - The perception that street food is cheaper is challenged by the reality of various costs, including stall fees, utilities, and the quality of ingredients used, which have all increased [8][9]. - For instance, a vendor in Foshan mentioned that stall fees can reach up to 248 yuan per night, significantly impacting their pricing strategy [9]. - Vendors are also investing in higher quality ingredients to differentiate their offerings, which further increases their operational costs [10][12]. Group 4: Market Trends - The shift in vendor mentality from basic survival to adopting a "celebrity economy" approach has led to higher prices, as vendors aim to create visually appealing products and unique offerings [13]. - Examples include gourmet versions of traditional street food, such as a simple sweet potato being sold for 20-30 yuan due to added premium ingredients and presentation [13].

Core Viewpoint - The traditional baking industry is facing significant challenges, including declining foot traffic, rising costs, and increased competition, leading to a shift in consumer behavior towards new channels and products [3][5][6]. Group 1: Cost Structure - Traditional bakeries are heavily impacted by rising rental and labor costs, with rent increasing by 8%-12% annually and labor costs by 6%-8%, consuming over 20% of sales [6][8][11]. - New channels like convenience store baking sections benefit from shared resources, significantly reducing costs compared to traditional bakeries [9][11]. Group 2: Efficiency - Traditional bakeries struggle with high waste rates, with over 50% of daily products needing to be sold the same day, leading to profit erosion [12][14]. - New retail players utilize big data for demand forecasting, keeping waste rates below 5% and allowing for more efficient production [14]. Group 3: Consumer Disconnect - Traditional brands face challenges in adapting to new consumer trends, such as low-sugar and whole grain products, due to reliance on classic products that maintain stable sales but are low-margin [16][18]. - There is a lack of effective communication with younger consumers, as traditional marketing methods fail to resonate in the age of social media [20][24]. Group 4: New Consumer Trends - The emergence of new baking brands is characterized by innovative designs and concepts that appeal to modern consumers [22][23]. - Successful products in membership stores are not just about low prices but about creating a comprehensive shopping experience that enhances membership value [25][27][30]. Group 5: Convenience and Accessibility - Convenience stores excel by providing quick access to baked goods, aligning with the fast-paced lifestyles of consumers [43][44]. - The combination of baked goods with coffee in convenience stores creates a stable profit margin and enhances customer experience [45]. Group 6: Live Commerce and Content Marketing - Live commerce shifts the focus from traditional retail logic to engaging consumers through content and emotional connections, transforming the purchasing experience [48][52]. - Data-driven product iterations in live commerce allow brands to quickly respond to consumer preferences, significantly shortening product development cycles [55][58]. Group 7: Diverse Consumer Segments - The baking market is increasingly segmented, with different consumer types such as efficiency-driven, value-conscious, and experience-seeking consumers, each with distinct purchasing motivations [70][86]. - Brands must identify and cater to specific consumer needs to create a compelling value proposition [89][91]. Group 8: Strategic Repositioning - Traditional baking brands must undergo a fundamental transformation in their business models, focusing on deep consumer insights and tailored value creation [98][99][111]. - The future winners in the baking industry will be those who can adapt to changing consumer values and preferences through innovative products and effective communication strategies [94][96].

Core Insights - The retail sector in Daya Bay is experiencing significant growth due to the acceleration of population aggregation and the formation of the Shenzhen-Huizhou living circle. The opening of Yonghui Supermarket's first "Fat Donglai" model store in Huizhou marks a new phase in this development [1][7] Group 1: Store Opening and Product Offering - Yonghui Supermarket's Daya Bay Wanda Plaza store features a new product matrix with a total of 9,288 items, with over 67% being newly added products. This includes the introduction of Fat Donglai brand products for the first time in Huizhou [1][3] - The store's product offerings are aligned with Fat Donglai's standards, featuring a variety of popular items such as imported snacks and high-quality fruits, enhancing the local consumer experience [1][4] Group 2: Targeting Consumer Needs - The store has tailored its offerings to meet the needs of high-tech talent in Daya Bay, increasing the proportion of pollution-free vegetables and introducing more mid-to-high-end fresh produce [2] - Special product lines such as the "Water Eight Immortals" series of vegetables and "Mama's Choice" organic vegetables cater to health-conscious families [2] Group 3: Enhanced Shopping Experience - The store has undergone significant renovations to improve the shopping environment, including wider aisles and a more open layout, enhancing customer visibility and comfort [5] - Customer service features include a well-equipped rest area, pet storage, and a mother-baby room with specialized equipment, reflecting a commitment to customer care [5][6] Group 4: Employee Welfare - The store has increased its staff from 80 to 135, with an average salary increase of nearly 30%. Employees are entitled to 10 days of paid annual leave after one year of service, along with improved facilities [7] - The focus on employee welfare is expected to enhance service quality and customer satisfaction [7] Group 5: Future Plans - Yonghui Supermarket aims to continue expanding in the South China market, focusing on providing high-quality products and services to meet the needs of mainstream Chinese families [7]

Group 1 - The revival of markets in urban areas represents a blend of commerce and culture, enhancing social interactions and adding vibrancy to city life [1][2] - Markets cater to diverse consumer needs through small-scale, decentralized operations, providing low-barrier entrepreneurial opportunities for micro-entrepreneurs, farmers, and artisans [1][2] - The unique cultural offerings of markets serve as living representations of local heritage, helping to avoid homogenization in urban environments [2] Group 2 - The complexity of regulating market activities is highlighted by recent food safety incidents, emphasizing the need for effective oversight to maintain public safety [2] - Urban managers are encouraged to adopt a balanced approach to regulation, utilizing technology for food safety tracking while avoiding blanket bans on market activities [3] - The essence of market revival lies in modern consumers' desire for local and warm experiences, suggesting that markets should be integrated into the urban economic ecosystem sustainably [3]

Summary of Conference Call Records Industry Overview - The conference call discusses the performance of various food and beverage brands within the membership store channel, particularly focusing on snacks, dairy products, and health supplements [1][2][3]. Key Points and Arguments Sales Performance - **Youyou Duck Feet**: Sales increased from 27 million yuan in March to 28 million yuan in May, indicating strong market demand and growth potential [1][4]. - **Qing Tian Shi**: Initial sales of 2.2 million yuan in April rose to 6.95 million yuan in May due to improved raw material supply, highlighting market potential but also emphasizing supply chain stability as a risk factor [1][2][4]. - **Egg Yolk Quail Eggs**: Sales dropped to 15 million yuan in May from 17 million yuan in March and April, affected by seasonal fluctuations and negative news, indicating market volatility risks [1][4]. - **Zhou Hei Ya Classic Dipping Sauce**: Sales grew from 1.85 million yuan in April to over 3.4 million yuan in May, suggesting high acceptance of new products but potential cannibalization of existing products [1][6]. - **Tiramisu**: Sales remained stable between 9.5 million to 10 million yuan, but short shelf life and complex supply chain management pose risks [1][7]. Market Trends - The health supplement sector is experiencing a slowdown, with expected growth rates of 5%-8% for 2024-2025, lower than other categories like beverages and electronics, necessitating a reassessment of market strategies [3][9]. - The overall food category in membership stores includes approximately 1,200 SKUs, with a significant focus on rice, oil, nuts, and frozen foods [3][10]. Product Innovation and Development - Many small food and dairy companies are leveraging brand and product innovation to drive performance, as seen with Youyou Duck Feet and Qing Tian Shi [2]. - New product launches, such as the Frankie TT Cotto beef jerky and probiotics electrolyte powder, are currently in single-channel sales stages, with data expected by the end of July [5]. SKU Management and Consumer Feedback - The membership store collects around 20,000 member feedback entries daily to inform new product development and SKU optimization, ensuring alignment with market demand [3][14][15]. - New products undergo a protection period of three to six months, during which performance is evaluated before broader distribution [16]. Localization Strategy - The membership store has successfully implemented a localization strategy, enhancing its ability to discover and cater to local tastes, which has led to significant revenue growth [21][22]. Additional Important Insights - The sales data for various products indicate a trend of fluctuating performance, emphasizing the need for effective crisis management and quality control [1][4]. - The competitive landscape shows that the membership store's localized approach has outperformed competitors like Costco, which lacks a similar strategy [21][22].

Core Points - A food safety incident involving a popular dessert shop "Ru Hua Tiramisu" in Anhui has led to over a hundred consumers experiencing severe symptoms after consuming the product on May 20, including high fever, severe diarrhea, vomiting, and dehydration [1][2] - The shop, previously known for its unique recipes and high-quality ingredients, has faced backlash as affected consumers have formed a group to seek compensation [2][3] - The investigation into the cause of the food poisoning is ongoing, with speculation surrounding the use of raw eggs and the potential for bacterial contamination due to improper storage conditions [3][4] Company Analysis - "Ru Hua Tiramisu" was a well-known vendor with a significant following on social media, boasting over ten thousand followers on its Douyin account before it was set to private following the incident [2] - The shop's pricing strategy, selling Tiramisu for 25 yuan, positioned it as an affordable option compared to restaurant prices, contributing to its popularity [11] - The incident has raised questions about the operational standards of mobile vendors, including the lack of refrigeration and proper food safety certifications [4][19] Industry Trends - The rise of street food, particularly desserts like Tiramisu, has become a trend, with vendors capitalizing on the simplicity and low cost of production [4][11] - The market for street food is expanding, with various dessert options gaining popularity, leading to increased competition among vendors [7][11] - There is a growing concern regarding food safety in the street food sector, as incidents like this highlight the risks associated with mobile food vendors [19]

Core Viewpoint - The article discusses the rise of live-streaming street vending as a new entrepreneurial trend, highlighting its potential for income generation while also cautioning against the associated risks and scams in this space [4][7][49]. Group 1: Live-Streaming Street Vending Trend - Live-streaming street vending has become a popular entrepreneurial avenue, combining traditional street vending with modern digital platforms [6][10]. - The trend is characterized by low investment, low entry barriers, and high flexibility, making it appealing to many aspiring entrepreneurs [12][38]. - Social media platforms have seen significant engagement with street vending content, with videos related to "big pot braised dishes" alone garnering over 40 billion views on Douyin [13][39]. Group 2: Success Stories and Aspirations - Numerous success stories circulate online, with individuals claiming substantial earnings from street vending, such as a college student making 10,000 yuan in 15 days [20][22]. - The narrative of easy wealth through street vending has attracted many, leading to a surge in interest and participation in this entrepreneurial model [19][38]. Group 3: Risks and Scams - Despite the allure, many individuals face harsh realities when attempting to replicate the success seen in online videos, often resulting in financial losses [42][45]. - Reports of scams related to street vending training programs have emerged, where participants pay for ineffective training and resources [51][63]. - The article emphasizes the importance of critical thinking and caution, as many aspiring vendors may fall victim to misleading claims and unrealistic expectations [84][85].

Core Viewpoint - A new type of bakery factory, characterized by low prices and a wide variety of products, is gaining popularity in lower-tier cities, offering consumers affordable options for baked goods [3][5]. Group 1: Bakery Factory Overview - Bakery factories, also known as "super cake factories," are emerging as a new retail format, offering products at prices like 5.8 yuan for tiramisu and 8.8 yuan for pineapple puffs [3][5]. - The popularity of these factories surged in 2024, with a peak in social media presence due to the entry of new brands [3][5]. - There are two main types of bakery factories: chain stores using a franchise model and direct-sale factories located near production sites [7][8]. Group 2: Business Models - Chain stores often operate under names like "super cake factory" and have expanded rapidly, with brands like Shidou Chuan opening 47 stores since November 2023 [9][10]. - Direct-sale factories, such as those in Shanghai and Jiangsu, originally served as OEMs for major brands and now sell directly to consumers, leveraging their brand partnerships to attract customers [15][16]. Group 3: Product Offerings - Bakery factories offer a rich variety of products, including Western-style baked goods and traditional Chinese pastries, with many items priced at 9.9 yuan [19][20]. - Popular products include both trendy items like "dirty bread" and classic staples such as croissants and Hokkaido toast [24][25]. - Some brands use extremely low-priced items as loss leaders to attract customers, such as 1.99 yuan egg tarts [26][27]. Group 4: Cost Structure - Traditional bakeries have high gross margins (around 60%) but low net margins (about 9%) due to high costs in rent, raw materials, and labor [29]. - Bakery factories reduce costs by eliminating middlemen and selling directly to consumers, which allows them to maintain low prices [37][38]. - The operational model of bakery factories varies, with some using a central factory model while others sell ready-to-eat products directly from the factory [40][41]. Group 5: Quality Concerns - There are concerns regarding the quality and safety of products from super cake factories, with reports of misleading production dates and potential quality issues [43][45]. - The initial consumer interest may not translate into repeat purchases if quality does not meet expectations, which is crucial for the sustainability of these businesses [46][47].

Core Insights - The coffee economy in Northwest China is emerging as a new consumption driver, with a focus on high-quality development and the integration of coffee with tourism and local culture [3][4][8] Group 1: Industry Trends - The coffee industry in Northwest China is witnessing a shift towards "coffee+" models, combining coffee with dining and outdoor activities, appealing to families and tourists [3][4] - The number of coffee consumers in China is approaching 400 million, with annual coffee consumption reaching 280,000 tons, indicating significant growth in both consumer base and per capita consumption [8] Group 2: Local Innovations - Unique local coffee products, such as butter coffee from Qinghai and goji berry coffee from Ningxia, are gaining popularity and becoming essential parts of travel experiences in the region [7][8] - New job roles like "desert barista" are emerging, providing employment opportunities for younger generations in local communities [4] Group 3: Consumer Experience - Coffee shops are increasingly focusing on enhancing cultural content and scene-based marketing to meet rising consumer expectations for quality and experience [8][11] - Establishments like the Rabbit Mountain Valley Café in Korla are becoming community hubs, emphasizing warmth and inclusivity while catering to diverse customer demographics [11]