本次竞赛的实操环节是两个小时，其中，给选手的直播时间大约是10分钟，其余时间为选手策划直 播脚本的时间，选手需要将直播方案列在答题纸上。现场裁判介绍，直播脚本是本次竞赛的重要打分依 据之一。 "咔嚓"一声掰开薄饼，脆响声清晰入耳。"听听这声音，像不像干脆面在嘴里碎开的感觉？"带货主 播对着直播镜头咬下一口，薄饼的碎屑窣窣地掉落。 按照精心设计过的直播脚本，带货主播拿着薄饼向观众依次讲解产品卖点：零糖零卡、独立包装、 价格实惠…… 7月15日是第11个世界青年技能日，杭州高新区（滨江）在当天举办了互联网营销师（直播销售 员）职业技能竞赛，响应今年世界青年技能日的主题——"人工智能和数字技能赋能青年"。本次竞赛包 含理论和实操两部分，吸引了谦寻文化、萤石网络、白贝壳实业、艺福堂茶业等头部MCN机构以及头 部企业的众多优秀选手同台竞技。 "我觉得，得和观众多互动，多分享一些趣事，提起观众的兴趣，才能更好地引流。"来自艺福堂茶 业的王帅看好直播电商的发展趋势，两年前，他从一位线下销售转为直播销售员后，摸索和总结出了不 少技巧。本次竞赛中，他也通过和其他选手的交流学到了营销策略，"直播老手会在上一场直播结束前 向观众' ...

Core Viewpoint - The food safety supervision and sampling inspection conducted by the Tonglu County Market Supervision Administration revealed that out of 115 batches tested, 6 batches were found to be non-compliant with national food safety standards, indicating ongoing concerns regarding food safety in the region [3][4]. Summary by Category Inspection Results - A total of 115 batches were sampled, with 6 batches failing to meet safety standards [3]. - In the circulation sector, 73 batches were tested, with 2 batches deemed non-compliant [3]. - In the catering sector, 16 batches were tested, resulting in 4 batches failing the inspection [3]. - The production sector tested 26 batches, all of which passed the inspection [3]. Non-compliant Products - Specific non-compliant items included: - A batch of tableware from Tongyunfu Restaurant tested positive for coliform bacteria [4]. - A batch of bowls from Jiliang Restaurant also showed coliform bacteria contamination [4]. - A batch of bowls from Hangzhou Dongfang Cultural Park and another from Diaotai Renjia Restaurant were similarly found to have coliform bacteria [4]. - A batch of potatoes from Xiaowei Vegetable Store contained pesticide residues (chlorpyrifos) exceeding safety limits [4]. - A batch of chili peppers from Jianwei Grocery Store tested positive for multiple pesticide residues (methamidophos and oxamyl) [4]. Regulatory Actions - The Tonglu County Market Supervision Administration has taken legal action against the non-compliant products and their respective producers and operators in accordance with the Food Safety Law of the People's Republic of China [4].

Core Viewpoint - The article discusses the transformation of Garden, a century-old baking brand in China, from a traditional food manufacturer to a modern consumer brand, emphasizing the importance of innovation while maintaining quality and emotional connections with consumers [4][5][22]. Group 1: Brand History and Evolution - Garden was founded in 1926 in Hong Kong and has become a significant part of the daily lives of millions of consumers in China, representing a nostalgic childhood flavor for many [4][9]. - The brand's key product, "Life Bread," was launched in 1960 to address nutritional deficiencies in Hong Kong, becoming a legendary product that has sold for over 60 years [12][14]. - Garden has evolved from a traditional food manufacturer to a modern consumer brand, focusing on quality and emotional connections with consumers while adapting to market changes [4][22]. Group 2: Market Strategy and Consumer Engagement - Garden's strategy involves maintaining its core values of quality and trust while embracing change, optimizing supply chains, and enhancing R&D efficiency to accelerate product innovation [22][24]. - The brand is focusing on younger consumers by launching products that cater to their lifestyles, such as "Healthy Multi-Bread" and "Lucky Cookies," which emphasize lightness and interactivity [28][31]. - Garden is rebranding itself to appeal to younger audiences, shifting from a nostalgic narrative to a contemporary resonance, utilizing social media for engagement and user-generated content [36][39]. Group 3: Trends and Future Directions - The company identifies five key trends shaping the industry: health consciousness, functional foods, convenience, community-driven consumption, and digitalization [52][53]. - Garden is investing in health-oriented product development, creating low-sugar and high-fiber options to meet the evolving nutritional preferences of consumers [49][47]. - The brand is enhancing its digital capabilities to better understand consumer needs and streamline operations, ensuring agility in responding to market demands [64][65]. Group 4: Localized Production and Sustainability - Garden is establishing a localized production and distribution network across China to improve efficiency and responsiveness to regional market needs [66][68]. - This strategy not only meets the demand for product diversity but also strengthens the brand's connection to various consumer cultures across the country [68].