利亚德（300296）集团孙铮向记者表示：从技术角度来说，存在更高阶的技术需要攻克，目前市场同质 化严重，需要做场景化创新来应对国际竞争，不断推出新的差异化产品和服务时，别人就得追赶你的脚 步。 ...

新 京 报 | 贝壳财经 "十五五"时期是我国基本实现社会主义现代化夯实基础、全面发力的关键时期。《中共中央关于制定国民经济和 社会发展第十五个五年规划的建议》(以下简称《建议》明确指出，必须坚持开放合作、互利共赢，通过推进标准 更高、引领更强、联通更好、合作更深、保障更足的开放，来应对挑战、赢得战略主动。 贝壳财经深入企业调研采访，利亚德（300296）集团产品总监孙铮对记者表示，市场同质化竞争相对严重时，要 积极做场景化创新应对国际竞争，不断推出差异化产品和服务，引领行业。 中国互联网发展基金会中国正能量网络传播专项基金支持 > 中国互联网发展基金今 2025中国向上·新质先锋 扬 直播 新质出海记 打卡北京小巨人 利亚德集团孙铮: 市场同质化竞争相对严重 时,要积极做场景化创新 应对国际竞争,不断推出 差异化产品和服务,引领 行业。 D 99 ...

新 京 报 √ 贝壳财经 打卡北京小巨人 利亚德集团孙铮: 市场同质化竞争相对严重 时,要积极做场景化创新 应对国际竞争,不断推出 差异化产品和服务,引领 行业。 144 贝壳财经深入企业调研采访，利亚德集团产品总监孙铮对记者表示，市场同质化竞争相对严重时，要积极做场景化创新应对国际竞争，不断推出差异化产品 和服务，引领行业。 中国互联网发展基金会中国正能量网络传播专项基金支持 2025中国向上·新质先锋 新闻 校对 柳宝庆 "十五五"时期是我国基本实现社会主义现代化夯实基础、全面发力的关键时期。《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》（以下 简称《建议》明确指出，必须坚持开放合作、互利共赢，通过推进标准更高、引领更强、联通更好、合作更深、保障更足的开放，来应对挑战、赢得战略主 动。 ...

随着2026年脚步渐近，成都跨年氛围持续升温。红星新闻记者近日在成都走访发现，餐饮、商圈、夜游等多元消费场景热度攀升，"跨年饭""跨 年夜活动"逐渐成为年末消费的新增长点。 ▲夜游锦江 节日用餐仪式感关注度提升 跨年临近，餐饮消费热度持续走高 在春熙路、太古里等核心商圈，多家西餐厅、餐吧推出跨年夜限定套餐，不少热门时段已被提前预订，部分门店晚间用餐时间排至20时以后。多位餐饮从业 者表示，今年消费者对跨年用餐的仪式感和体验感关注度明显提升。 在天府新区，一家国际酒店相关负责人罗经理介绍，元旦前后酒店宴席主要以企业团拜宴、会议用餐及小型宴请为主，跨年夜需求相对分散，但从12月中旬 开始，企业团拜宴预订逐步升温。"从1月中旬到春节前，是宴席预订的集中时段，目前整体预订情况比往年有提升。"罗经理表示，酒店已推出多档团拜宴 套餐，以满足不同规模的用餐需求。 ▲海底捞 据了解，为保障跨年夜消费者体验，门店已提前调配人力、优化服务流程，并将对跨年现场进行特别布置。跨年当晚，工作人员将组织倒计时仪式，并在活 动结束后向到店顾客赠送糖果、零食等小礼物，营造温暖热闹的新年氛围。 从"吃一顿饭"到"跨一个夜" 商圈联动，跨年活动 ...

Core Insights - The 2025 Guangzhou Auto Show showcased innovative designs and technologies from various automakers, sparking debate over the practicality and necessity of such features [2][6][10] - The event highlighted a shift in the automotive industry towards scenario-based innovations, targeting specific user needs such as outdoor camping and leisure activities [3][8][11] Group 1: Innovative Designs - Several automakers introduced models with unique features, such as the Zhiji LS9 with a "mobile shower room" and "carried floor heating" system, aimed at outdoor enthusiasts [3][4] - The Toyota RAV4 Forest Edition was designed for outdoor lovers, featuring waterproof materials and enhanced lighting for camping [3][11] - Ford's Intelligent Mustang was presented as an all-terrain camping SUV, equipped with a power supply capability of up to 6.6 kW, catering to users' needs for energy while camping [3][8] Group 2: Industry Perspectives - Industry experts expressed concerns about whether these designs represent true innovation or merely serve as marketing gimmicks, with some features deemed impractical for regular use [6][10] - There is a growing emphasis on "scenario-defined vehicles," suggesting that cars must meet diverse user scenarios to attract consumers in a competitive market [4][8] Group 3: Consumer Reactions - Consumer feedback indicated a preference for practical innovations that address real needs rather than flashy features that do not enhance the driving experience [10][12] - Despite skepticism, the Zhiji LS9's shower feature generated significant interest, with 5,200 units sold within 25 minutes of its launch, indicating a market for such unique offerings [7][10] Group 4: Market Trends - The automotive market is evolving from meeting basic transportation needs to catering to personalized lifestyles, with a focus on specific user groups like outdoor enthusiasts and business professionals [8][11] - Innovations are increasingly being evaluated based on their technical feasibility and practical application, moving away from mere conceptual designs [11][12]

Group 1 - The core viewpoint of the article highlights the transformation in domestic consumption logic, with brands focusing on niche markets while capturing larger market shares, leading to innovative business models [1][3] - The rise of local specialty restaurants, referred to as "土菜," is becoming a significant force in the dining sector, with a notable increase in popularity and engagement on social media platforms [10][13] - The trend of mid-range dining brands is evolving, moving away from price wars to offering quality alternatives that cater to both high-end and budget-conscious consumers [14][15] Group 2 - The emergence of designer brands in the market is characterized by a focus on practicality and quality, with many new players accelerating their expansion [20][21] - The "pretty meal" trend is shifting towards a focus on product quality and service experience, moving beyond mere aesthetic appeal to meet the demands of younger consumers [25][27] - The growth of IP-driven brands is evident, with many popular IPs establishing independent stores to enhance fan engagement and create immersive experiences [17][19]

Core Insights - General Mills is innovating its product offerings to resonate with Chinese consumers by integrating cultural elements and enhancing emotional connections through its brands, such as Häagen-Dazs and Wan Chai Ferry [1][3][4] Product Innovation - Häagen-Dazs launched a limited edition ice cream gift box in collaboration with Dunhuang Academy, incorporating cultural elements to create a unique product that blends Eastern aesthetics with Western flavors [4][6] - Wan Chai Ferry introduced a "Fresh Milk Bun" made with 100% fresh milk, targeting the breakfast market to meet modern consumers' demands for health and convenience [6][8] Market Strategy - General Mills is focusing on "scenario-based" innovation and "value co-creation" strategies to navigate the competitive Chinese market, moving beyond brand recognition and price wars [3][9] - The company aims to enhance brand equity and emotional connections through cross-industry collaborations while optimizing supply chains and pricing strategies to strengthen market competitiveness [3][11] Consumer Trends - There is a growing demand for high-quality, culturally rich ice cream products in China, with the ice cream market projected to reach 183.5 billion yuan in 2024 and 233.4 billion yuan by 2030 [14] - The trend of diversifying dairy consumption is evident, with an increase in per capita dairy product consumption in China, aligning with Wan Chai Ferry's product philosophy [15][16] Operational Efficiency - General Mills is optimizing its supply chain to reduce unnecessary expenses and focus resources on core products and channels, which supports competitive pricing without compromising quality [12][11] - The company is leveraging data analytics and AI technology to enhance operational efficiency and drive product innovation, ensuring a better alignment with consumer needs [12][16]

Core Insights - Huawei has launched new wearable audio products including the HUAWEI WATCH GT6 series, HUAWEI FreeClip2 earphones, and HUAWEI Vision Smart Screen 5 Pro, showcasing multiple innovative features and a continued commitment to its all-scenario strategy [1][2] - The HUAWEI FreeClip2 earphones have seen a tenfold increase in computing power compared to the previous generation, enhanced by HarmonyOS AI [1] - The HUAWEI WATCH GT6 series offers advanced sports experiences with a battery life of up to 21 days in light usage scenarios and can accurately track movement data in various environments [1] - The new emotion health assistant in the HUAWEI WATCH GT6 series can identify 12 different emotional states, leveraging the upgraded sensor system [1] Industry Analysis - Industry experts view Huawei's product launch as a regular iteration of wearable, audio, and smart screen hardware, but it reflects a deeper commitment to the all-scenario smart living strategy and a mature implementation approach [2] - In a challenging external environment, Huawei is shifting focus from a mere hardware parameter competition to a more forward-looking "scenario-based innovation," which builds a differentiated core competitiveness [2]

Core Viewpoint - The company is actively cooperating with the China Securities Regulatory Commission's investigation and is committed to fulfilling its information disclosure obligations [1] Group 1: Company Strategy - The company is focusing on the "braised food sector" and is committed to deepening its understanding of niche demands [1] - The company is implementing a strategy of scenario-based innovation and lean operations to adapt to a complex market environment [1] - The company aims to enhance demand insight, category innovation, and agile supply capabilities to seek more breakthroughs in its braised food business [1]

Core Insights - The article highlights the innovative strategies employed by Quanjude to attract younger consumers while maintaining its traditional brand identity [1][9][11] Group 1: Brand Innovation - Quanjude is introducing new products like the "Good Duck" interactive toy, which combines nostalgia with modern engagement, appealing to younger audiences [3][4] - The company is also launching mooncakes with unique packaging that incorporates elements of Peking opera, aiming to blend cultural heritage with contemporary consumer preferences [4][5] Group 2: Digital Transformation - Quanjude has implemented a platform-based settlement system across all its stores, enhancing management efficiency and data accessibility [9][11] - The introduction of an AI order-taking system has improved accuracy and efficiency in food sales, allowing for 24/7 order processing [9][11] Group 3: Product Diversification - The company is focusing on "foodification" of its restaurant products, aiming to make its offerings more accessible through packaging and e-commerce [7][8] - Quanjude is expanding its product lines to include health-oriented mooncakes and ready-to-eat packaged meats, catering to the growing demand for convenient and healthy food options [6][7] Group 4: Customer Experience - The establishment of a 3D immersive dining experience has attracted a younger clientele, enhancing the overall dining experience [9][11] - Quanjude is adapting its seating arrangements to accommodate smaller groups, increasing table utilization and customer satisfaction [11]