证券研究报告 | 季报点评 gszqdatemark 2025 10 28 年 月 日 盐津铺子（002847.SZ） 收入符合预期，利润亮眼增长 事件：公司发布 2025 年三季报，前三季度实现营收 44.3 亿元，同比 +14.7%，归母净利润 6.0 亿元，同比+22.6%，扣非净利润 5.5 亿元，同 比+30.5%。25Q3 单季度营收 14.9 亿元，同比+6.0%，归母净利润 2.3 亿元，同比+33.5%，扣非净利润 2.2 亿元，同比+45.0%。 电商调整 Q3 收入降速，利润延续高增。25Q3 公司营收同比+6.0%至 14.9 亿元，环比 Q2 有所降速，我们预计与渠道变革之下，电商费率提升，公 司主动调整电商运营策略，形成一定拖累相关，过去盐津在每一轮渠道变 革机遇中均快速把握机会，当前叠加大魔王等大单品打造成熟，进一步牵 引定量流通等渠道布局。品类维度，盐津大魔王开创麻酱魔芋赛道，牵引 整体增长，同时公司储备虎皮鳕鱼豆腐、虎皮豆干等产品体系，后续复制 大魔王的打造路径，有望复刻更多大单品。25Q3 归母净利润同比+33.5% 至 2.3 亿元，延续亮眼高增，预计主要来自于大单品打磨 ...

Core Viewpoint - Juewei Foods is launching a new store concept called "Juewei Plus" to explore new growth opportunities in the face of slowing growth in the marinated food market [1][4]. Group 1: Store Concept and Design - The first Juewei Plus store has opened in Changsha, with operating hours from 13:00 to 22:00 on weekdays and 11:00 to 23:00 on weekends [1]. - Juewei Plus positions itself as an innovative store, emphasizing its uniqueness while building on the existing Juewei brand [1]. - The store design features a departure from the traditional red and yellow color scheme, with a new logo and signage that includes a "plus" symbol [1]. Group 2: Product Offerings - Juewei Plus offers a variety of products including grilled, fried marinated items, rice dishes, and fruit wines, with a focus on "innovative fried marinated" products [2]. - New menu items include Mint Duck Neck and Mango Chicken Wings, priced at 16 yuan per serving [2]. Group 3: Market Context and Strategy - The marinated food market is experiencing slower growth, with a projected market size of 157.3 billion yuan in 2024, reflecting a year-on-year growth rate of 3.7% [4]. - To counter market challenges, brands like Juewei are seeking to attract new customer segments and provide compelling reasons for consumers to purchase [5]. - Juewei Plus aims to target younger consumers as part of its customer acquisition strategy [5].