传媒/广告营销 天下秀（600556.SH） 2025 年 08 月 26 日 投资评级：买入（维持） | 日期 | 2025/8/25 | | --- | --- | | 当前股价(元) | 5.48 | | 一年最高最低(元) | 8.30/3.30 | | 总市值(亿元) | 99.06 | | 流通市值(亿元) | 99.06 | | 总股本(亿股) | 18.08 | | 流通股本(亿股) | 18.08 | | 近 3 个月换手率(%) | 183.48 | 股价走势图 -50% 0% 50% 100% 150% 2024-08 2024-12 2025-04 天下秀 沪深300 数据来源：聚源 相关研究报告 《深耕红人营销，"拓平台+出海"驱 动增长飞轮—公司首次覆盖报告》 -2025.3.26 业绩短期波动，"AI+出海"驱动长期成长 ——公司信息更新报告 方光照（分析师） fangguangzhao@kysec.cn 证书编号：S0790520030004 看好 AI、出海、创新业务驱动业绩修复，维持"买入"评级 2025H1 公司实现营业收入 18.4 亿元（同比-8%），归母净利润 0. ...

Investment Rating - The report maintains an "Outperform the Market" rating for the company [4][6][23] Core Viewpoints - The company's revenue is expected to decline by 3.2% in 2024, primarily due to changes in customer structure and market conditions, with a projected revenue of 4.07 billion yuan [1][9] - The net profit for 2024 is forecasted to be 51 million yuan, a decrease of 44.5%, impacted by credit impairment losses of 76 million yuan and asset impairment losses of 10 million yuan [1][9] - The company is enhancing its influencer marketing platform efficiency and expanding its business layout in the influencer economy [2][17] - The commercialization of AIGC (AI-Generated Content) is gradually taking shape, with initial progress in overseas markets [3][18] Summary by Sections Financial Performance - In 2024, the company expects a revenue of 4.07 billion yuan, down 3.2% year-on-year, and a net profit of 51 million yuan, down 44.5% [1][5] - The gross margin decreased by 0.9 percentage points to 17.2%, while the overall expense ratio slightly decreased by 0.1 percentage points to 13.6% [12][20] Business Development - The active customer base and number of influencers on the marketing platform continue to grow, with 208,000 registered merchant customers and 3.466 million influencer accounts by the end of 2024 [2][17] - The company is building a decentralized creator economy ecosystem and has launched innovative services such as IMSOCIAL Accelerator and AI content creation tools [2][17] Profit Forecast - The profit forecast for 2025-2027 has been adjusted, with expected net profits of 120 million, 140 million, and 160 million yuan respectively, reflecting year-on-year growth rates of 125.1%, 18.5%, and 17.7% [4][21] - The projected earnings per share (EPS) for 2025-2027 are 0.06, 0.08, and 0.09 yuan, with corresponding price-to-earnings (PE) ratios of 73x, 61.6x, and 52.3x [4][21]