Core Viewpoint - The article discusses the innovative launch of a transparent protein water by Japan's 7-Eleven private brand Cycle.me, highlighting its unique features and market potential in the growing protein beverage sector [3][7][12]. Product Features - Cycle.me's protein water contains 5g of low molecular collagen protein per bottle, aiming to provide hydration while supplementing protein intake [15][17]. - The product is marketed as low-calorie and not overly sweet, with a subtle peach flavor, making it more palatable for consumers [18]. - It utilizes deep-sea water from Kochi Prefecture, Japan, which is rich in minerals, suitable for hydration during outdoor activities [18]. Market Trends - Consumer interest in protein as a desirable nutrient has surged, with Cycle.me's research indicating it is the top nutrient consumers wish to actively incorporate into their diets [18]. - The protein food and beverage market in Japan is projected to grow by 2.8% in 2024, reaching approximately 276.3 billion yen (around 11.4 billion RMB) [18]. Development Challenges - Cycle.me faced significant challenges in maintaining the clarity and stability of the protein water during production, requiring extensive optimization of raw materials and processing techniques [19]. - The collaboration with DyDo, a major Japanese beverage manufacturer, was crucial in developing a product that retains nutritional value without compromising on transparency [19]. Comparison with Global Trends - While Cycle.me's product is unique in its transparent form, similar protein water products in the Western market often utilize hydrolyzed whey protein, resulting in a semi-transparent appearance [28][30]. - The trend of incorporating protein into everyday beverages is gaining traction globally, with brands like Super Coffee and SEEQ also innovating in this space [42][34].

现在要和你介绍一瓶含有蛋白质的水。 好了，当看到上面这句话，你的脑海里这瓶"水"是什么的颜色？ 大多数人的第一反应，可能都是乳白色。毕竟，牛奶、蛋白，乃至我们日常接触的蛋白饮料，几乎都带有乳感。在大部分消费者认知中，"蛋白质"与"乳 制"几乎是绑定的。 但这次，日本7-Eleven的自有品牌Cycle.me却选择了推出了一款透明的蛋白质"水"。 Cycle.me蛋白质水，图片来源：Cycle.me —— X @muscle sweets 说实话，我感觉还是买水煮蛋吃比较好。 ——X @tannpakukennkyu Cycle.me蛋白质水，图片来源：Cycle.me 日本当地的消费者也没怎么见过这种产品，因此一经推出，好奇的消费者就涌向了7-Eleven便利店，并在社交媒体分享自己的饮用体验： 小的7-Eleven根本没有，我在3个大的7-Eleven都找到了。最初的第一口有点黏，能感觉到类似胶原的口感，就像嘴里含了少量无味果冻一样。 ——Impress Watch @西村夢音 甜度适中，带淡淡的桃子味道。 ——X @lipsip 我喝了最近很流行的"蛋白质水"，结论是再也不买了。 Cycle.me蛋白质水 ...

彭博社22日说，到目前为止，为美国政府关税政策埋单的是美国企业和消费者。通用汽车是最新一 家披露关税如何推高成本的美国公司。 "随着新一轮加征关税，美国企业利润率可能进一步萎缩。"美国花旗银行经济分析团队指出，迄今 为止，美国企业正在自行消化大部分关税政策成本，今后日子恐怕更难过。高盛集团近期发布的报告也 显示，美国企业正压缩利润以消化关税成本，但迫于经营压力，最终恐怕还是会提高产品售价，把大部 分关税直接成本转嫁给消费者。 美国零售巨头沃尔玛公司表示，受关税政策影响，公司已上调日常必需品的货架价格，并警告称本 月开始的返校季商品可能涨价。此外，美国最大网购平台亚马逊已提高除臭剂、蛋白奶昔和宠物护理用 品等低成本商品价格。 总部位于加利福尼亚州、代理大量日韩品牌美妆和护肤产品的奥塞亚娜公司负责人李简延告诉记 者，因为化妆品比日用品的利润空间大一些，目前化妆品企业还没有提高美国市场零售价格，但最终涨 价恐怕也难以避免。"大家都在看欧莱雅或宝洁这些大公司，一旦它们为了保证利润率开始调价，全行 业都会集体涨价。" 新华社洛杉矶7月22日电 综述｜美国关税政策"回旋镖"伤及美企和消费者 新华社记者黄恒 美国多家企业和 ...