11月11日至16日，"双会场、六天展"。在上海海洋大学第十九届蟹文化节暨全国河蟹大赛上，蟹太太再度斩获"金蟹奖"与"最佳口感奖"，成就了在该赛 事中"七载蝉联"的佳绩。荣誉背后，是蟹太太对"品质好蟹"极致追求的生动注脚，更是其七年来深耕大闸蟹全产业链，以高标准、强品牌、优服务推动行业 高质量发展的有力见证。 匠心坚守：七年蝉联的品质突围 自2018年创立以来，蟹太太始终围绕"品质好蟹"构建发展战略，短短七年间迅速从行业新锐成长为头部品牌。在品牌发展初期携手黄晓明先生代言，有 效提升知名度；尚普咨询集团研究数据显示，2024年蟹太太线上销售凭借出色业绩获"全网大闸蟹销量第一"认证。 从养殖环节的科学化管理，到出湖前、暂养前、发货前的"数次筛选"流程，蟹太太坚决筛除残蟹、弱蟹及不够饱满的蟹只。这套凝结了实践经验的选蟹 标准——"青背、白肚、金爪、黄毛、膏满、黄肥、肉嫩、味甜"，16字标准体系已成为蟹太太品质承诺的直观体现。 在仓储物流这一决定生鲜产品最终体验的关键环节，蟹太太投入建设了2000平方米的恒温扎蟹间，引入自动化分拣技术，并与顺丰速运达成战略合作， 构建起高效冷链物流网络，实现了全国大部分地区48小时 ...

Core Insights - The Yangcheng Lake hairy crab has evolved from a single agricultural product to a "golden industry" with an annual output value exceeding 35 billion yuan, driven by ecological foundations and technological empowerment [1][2][3] Ecological Foundation and Technological Empowerment - The Yangcheng Lake area, with its unique natural endowments, provides an ideal environment for crab farming, contributing to the firm texture and flavor of the crabs [2] - The local government has implemented the "Three-Year Action Plan for the Revitalization of the Yangcheng Lake Hairy Crab Industry (2023-2025)", focusing on ecological farming practices to ensure sustainable production [2] - Technological advancements, such as AI traceability and smart management systems, have enhanced the quality and safety of the crabs, making them a stable quality label for consumers [3] Industry Chain Extension and Brand Protection - The Yangcheng Lake hairy crab industry has developed a comprehensive supply chain, from farming to processing and sales, with a total output value of 35 billion yuan, of which 4.5 billion yuan comes from farming [6] - The industry has diversified into various products like drunken crabs and crab sauces, while also integrating tourism to attract nearly 2 million visitors annually, generating over 1 billion yuan in tourism revenue [6][7] - A robust brand protection system has been established to combat counterfeit products, ensuring consumer trust and maintaining the brand's reputation [6] Employment Growth and Talent Development - The crab industry has created significant employment opportunities, with over 5,000 workers engaged in crab binding during peak seasons, contributing to local income [7] - Skilled positions, such as crab selectors, have emerged as high-paying jobs, with experienced workers earning over 100,000 yuan per season [7][8] - The next generation is being encouraged to continue the family tradition of crab farming, ensuring the sustainability and growth of the industry [8]

Core Insights - The Mid-Autumn Festival marks the peak season for the harvest and sale of hairy crabs, revealing significant market dynamics and industry chain insights [1] Industry Overview - Jiangsu province is the core area for hairy crab farming in China, with a cultivation area of 3.5 million acres and an annual production of nearly 400,000 tons, accounting for half of the national output [3] Market Trends - In September, the shipment volume of hairy crabs from Jiangsu increased by 70% month-on-month, with a remarkable growth of over 600% in sales during the week of September 23-28 [5] - Automated sorting lines in smart logistics bases can handle an average of 400,000 orders daily, and the enhancement of cold chain logistics has expanded the market reach, allowing for next-day delivery of live hairy crabs to major cities nationwide [5] Value Addition - Nearly 1,000 processing enterprises in Jiangsu have introduced over 40 deep-processed products such as drunken crabs and crab roe, significantly increasing the value of hairy crabs [7] - The total scale of the national hairy crab industry is estimated to reach 82.4 billion yuan by 2025, with deep-processed products contributing 20.6 billion yuan, accounting for 25% of the total [7] Economic Impact - The hairy crab industry has stimulated the integration of primary, secondary, and tertiary industries, boosting local sectors such as culture, tourism, dining, and retail, with the brand value of Yangcheng Lake hairy crabs reaching 28.265 billion yuan [9]