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《舌尖上的中国》赋能宁波“土特产”——农博会首日销售火爆,本土优品借力IP破局出圈
Feng Huang Wang Cai Jing· 2025-12-28 01:24
在2025宁波农博会现场,香气与热气交织。象山红美人的清甜、余姚榨菜的咸鲜、奉化水蜜桃的蜜香、慈城年糕的糯软……这些地道"甬味"不仅挑动着市民 的味蕾,更承载着一个清晰的信号:土特产,正在成为宁波乡村振兴与农民共富最扎实的载体。 据农博会首日数据,现场交易额达870万元,直播带货等网络交易额530万元,达成意向签约金额超9000万元。数字背后,是一条条日益壮大的产业链。2025 年前三季度,宁波农林牧渔业总产值达478.6亿元,培育出十亿级产业链16条,百亿级产业链2条,44个省级名品与68个区域公用品牌,共同支撑起"甬品"矩 阵。 然而,热闹的展会之下,一个深刻的发展议题也逐渐浮现:如何让优质产品跨越地域,成长为具有广泛影响力的全国性品牌。一位从事水产加工的企业主表 示:"我们的黄鱼鲞、醉蟹在品质上很有信心,但在更广阔的市场中,消费者往往更熟悉'海鲜'这一大类,对具体品牌的认知还需要进一步深化。"这一感受 也折射出宁波许多优质土特产的共同特点——它们既因浓郁的地域特色与深厚工艺而独具魅力,也在走向全国市场的过程中,面临着品牌影响力提升与渠道 拓展的现实课题。 如何跨越从"地方名品"到"国民好物"的关键一跃? ...
阳澄湖大闸蟹产业为何“越吃越香”
Su Zhou Ri Bao· 2025-11-03 00:26
Core Insights - The Yangcheng Lake hairy crab has evolved from a single agricultural product to a "golden industry" with an annual output value exceeding 35 billion yuan, driven by ecological foundations and technological empowerment [1][2][3] Ecological Foundation and Technological Empowerment - The Yangcheng Lake area, with its unique natural endowments, provides an ideal environment for crab farming, contributing to the firm texture and flavor of the crabs [2] - The local government has implemented the "Three-Year Action Plan for the Revitalization of the Yangcheng Lake Hairy Crab Industry (2023-2025)", focusing on ecological farming practices to ensure sustainable production [2] - Technological advancements, such as AI traceability and smart management systems, have enhanced the quality and safety of the crabs, making them a stable quality label for consumers [3] Industry Chain Extension and Brand Protection - The Yangcheng Lake hairy crab industry has developed a comprehensive supply chain, from farming to processing and sales, with a total output value of 35 billion yuan, of which 4.5 billion yuan comes from farming [6] - The industry has diversified into various products like drunken crabs and crab sauces, while also integrating tourism to attract nearly 2 million visitors annually, generating over 1 billion yuan in tourism revenue [6][7] - A robust brand protection system has been established to combat counterfeit products, ensuring consumer trust and maintaining the brand's reputation [6] Employment Growth and Talent Development - The crab industry has created significant employment opportunities, with over 5,000 workers engaged in crab binding during peak seasons, contributing to local income [7] - Skilled positions, such as crab selectors, have emerged as high-paying jobs, with experienced workers earning over 100,000 yuan per season [7][8] - The next generation is being encouraged to continue the family tradition of crab farming, ensuring the sustainability and growth of the industry [8]
谁家笔下蟹 纸上翻身看
Hai Nan Ri Bao· 2025-09-29 02:48
Core Insights - The article discusses the cultural significance and artistic representation of crabs in Chinese art, particularly focusing on the works of renowned artists Qi Baishi and Xu Wei, highlighting their unique styles and the emotional depth behind their paintings [7][10][12]. Group 1: Qi Baishi's Crab Paintings - Qi Baishi is recognized as a master in painting crabs, often depicting river crabs influenced by his childhood experiences in rural Hunan [7][9]. - His crab paintings evolved through three distinct periods: initial learning (1890-1918), reform (1919-1933), and maturity (1934-1957), showcasing a progression from imitation to a more expressive and refined style [8][9]. - Qi Baishi's works are characterized by a lively and playful representation of crabs, capturing their essence through careful observation and innovative brushwork [9][12]. Group 2: Xu Wei's Crab Paintings - Xu Wei's approach to crab painting reflects his tumultuous life experiences, using crabs as a medium to express his frustrations and emotions [10][11]. - His painting "Yellow Crab" exemplifies his bold and free-spirited style, employing dynamic brush strokes to convey the crab's form and character, while also hinting at his personal struggles [11][12]. - Xu Wei's influence on Chinese painting is profound, with his expressive style serving as a model for future generations of artists [12]. Group 3: Cultural Context of Crab Consumption - The article highlights the historical appreciation of crabs in Chinese cuisine, with references to ancient literary figures who celebrated the delicacy of crabs in their writings [13][14]. - Notable figures like Li Yu emphasized the importance of enjoying crabs in their natural state, advocating for simple preparation methods that preserve their flavor [14]. - The seasonal availability of crabs aligns with cultural festivities, making them a significant part of autumn celebrations in China [14][15].
没喝酒也可能测出酒驾?(链接)
Ren Min Ri Bao· 2025-05-05 22:17
Core Points - Certain foods and beverages can lead to false positives in breath alcohol tests, potentially misclassifying individuals as driving under the influence [1][2] - Common high-risk foods include egg yolk pies, Swiss rolls, fermented foods, and high-sugar fruits like lychee, which can produce ethanol during fermentation [1] - Medications and products containing ethanol, such as certain cough syrups and mouthwashes, can also result in elevated breath alcohol levels, with some exceeding legal limits [2] Group 1 - Foods like egg yolk pies and Swiss rolls often contain added alcohol as a preservative, which can lead to detectable alcohol levels in breath tests [1] - Fermented foods such as fermented tofu and yeast bread can produce trace amounts of ethanol during their preparation [1] - High-sugar fruits, when fermented in anaerobic conditions, can also generate ethanol, leading to increased breath alcohol readings shortly after consumption [1] Group 2 - Products like Huoxiang Zhengqi water and certain mouthwashes can yield breath alcohol levels significantly above legal limits, with some readings reaching 600 mg/100 ml [2] - Drivers who test positive due to food or medication consumption are advised to explain their situation to law enforcement and provide evidence of their recent dietary intake [2] - Blood tests can be used to confirm actual blood alcohol content if breath tests remain inconclusive [2]
逃离外贸的人,涌入了中餐
投中网· 2025-04-30 04:11
将投中网设为"星标⭐",第一时间收获最新推送 一幅金色的「餐饮出海图」。 作者丨 曹宾玲 陈梓洁 编辑丨 付晓玲 来源丨 表外表里 以下文章来源于表外表里 ,作者洞见数据研究院 表外表里 . 洞见数据研究院 "两眼一睁就多十几万成本,真的压力山大。"看着做跨境电商的朋友哀嚎连天,KK决定先捂住自己 要再开3家新店的消息。 想当初,听到他要去海外开餐馆,大家都劝他别"四九年入国军",这年头实业只能挣血汗钱,炒3年 菜不如干3个月二道贩子赚得多。 KK也曾动摇过,但如今不会了,找个工厂、贴上品牌就能往全世界大卖特卖的商品贸易,随着关税 战一声炮响,告别了黄金时代。 当下在海外扬帆起航的,变成了服务贸易玩家。 以餐饮行业来说,国内只能开在马路边、社区里的茶饮品牌,以翻倍的价格,攻入东京、悉尼市中 心;火锅店、粤菜馆门前更是大排长队,营业额双位增速狂奔。 数据显示,截止到2024年,已有70万家中餐厅在海外落地,市场规模近3万亿元。 我们与十余位餐饮人聊了聊,从他们近至东南亚、远到欧美,下至夫妻档小饭馆、上至人均 1800+高端餐厅的创业故事里,勾勒出了一幅金色的「餐饮出海图」。 "意林风"吹到中餐界,包子配红酒"越 ...