今年"五一"假期，旅游出行市场迎来高峰，这也促进了各地餐饮消费的增长。同时，头部餐饮品牌通过 推出春季新品、联名产品、夜宵主题店等方式，以多元化供给激发了餐饮消费新活力。 据商务部商务大数据监测，今年"五一"假期，服务消费持续升温，餐饮文旅市场红火。假期全国重点监 测餐饮企业销售额同比增长8.7%。 整体来看，抖音生活服务发布"五一"消费数据也显示，食住行、游购娱等团购需求全面爆发。其中，5 月1日至5月4日，餐饮消费稳中有升，家庭餐、地方菜抖音团购订单量分别同比增长了77%和45%。同 时，各地"味蕾游"走俏。此前全网爆火的荣昌卤鹅，团购订单量同比飙升53倍；贵州烙锅、南京盐水 鸭、山西刀削面团购订单量分别同比增长354%、113%和67%。 今年"五一"假期，新茶饮产品在假日经济的带动下，销量迎来强劲增长。奈雪的茶方面表示，假期期 间，全国销售火爆，部分门店订单量环比节前激增超300%。产品方面，主打健康理念、选用超级食材 科学配比的"每日500蔬果瓶"、"当季Green"系列颇受消费者青睐。 从城市来看，深圳、上海、成都、杭州、重庆、厦门等热门旅游目的地的奈雪门店业绩喜人，杭州机场 店、深圳机场（000 ...

Core Insights - The upcoming May Day holiday is expected to boost restaurant consumption significantly, with many establishments already fully booked for the holiday period [1][2] - Predictions indicate that travel activity during the May Day holiday in 2025 may reach a peak not seen since 2023, reflecting a growing confidence among restaurant operators [1][2] Group 1: Restaurant Performance and Trends - Many well-known restaurants in Beijing have reported a threefold increase in reservations for the May Day holiday compared to regular days, particularly among traditional brands [2] - The "Beijing Gift" coffee social concept store has opened, merging coffee culture with local cultural elements, indicating a trend towards experiential dining [3][5] - Popular dining brands are increasing their inventory by over 20% to meet the anticipated surge in customer traffic during the holiday [6][8] Group 2: Consumer Engagement and Activities - Various restaurants are hosting events and activities to attract customers, such as the "North Shore Festival" featuring traditional crafts and cultural experiences [13] - The "Guanxi Street Night Festival" is set to enhance the dining experience with food consumption and cultural activities, indicating a focus on creating vibrant dining atmospheres [10][12] - The "Dry Rice Festival" by a popular Hunan cuisine brand aims to engage customers through interactive experiences and social contributions [12] Group 3: Market Dynamics and Projections - Data shows a 3.9% year-on-year increase in customer traffic for the first quarter, with expectations of a 10% increase during the May Day holiday [4][6] - The restaurant industry is adapting to changing consumer preferences, with new menu items and themed dining experiences being introduced to attract a diverse clientele [2][8] - The rise in outdoor dining and themed restaurants reflects a broader trend towards experiential dining as consumers seek unique culinary experiences [7][8]