Core Viewpoint - The company is accelerating its product structure transformation by focusing on the "three meals and one table" concept, enhancing its growth engine through various strategies including professional operations, full industry chain integration, and deep channel cultivation [1][2]. Group 1: Product Transformation - The company has introduced new dish and preparation products that have become popular among families, catering to the trend of consumption upgrading and industrialization in the food sector [1]. - The focus on "one bowl of rice, one meal, one table of dishes" aims to make high-quality products more accessible to households [2]. Group 2: Strategic Development - In January 2021, the company established a catering division to integrate food ingredient research, production, sales, and store operations, covering multiple fields including meat, eggs, dairy, vegetables, and grains [2]. - The construction of a third industrial park was initiated in 2022 to further expand the catering business, focusing on developing home-style and table-ready Chinese dishes [2]. Group 3: Industry Chain Collaboration - The company leverages its extensive resources, including the largest pork and product industry chain in the country, to support its catering business with a stable supply chain [3]. - A strong research and development capability, supported by national-level technology centers and a dedicated team, ensures product innovation and quality [3]. Group 4: Channel Development - The company has built an "online + offline" channel matrix, enhancing cooperation with major restaurant chains and supermarkets to increase product penetration [4]. - Community deli stores are being revamped to improve consumer experience, with plans to open 100 new community stores by 2025 [5]. Group 5: Market Positioning - The company is transitioning from traditional meat processing to deepening its presence in the catering sector, meeting core consumer needs for daily meals and injecting new momentum into industry development [5].

Core Insights - The company is accelerating its product structure transformation by enhancing its catering business layout to meet the growing consumer demand for high-quality and convenient dining options [1][2] Group 1: Business Strategy - The establishment of the catering division in January 2021 is a strategic move to integrate resources across the entire supply chain, focusing on food ingredient research, production, sales, and service [1][2] - The company aims to create a leading catering ingredient supply chain platform by enhancing store construction and service to restaurant terminals [1][2] Group 2: Product Development - The company has launched a new industrial park and developed a range of Chinese dishes aimed at home dining, integrating various food resources to create new business models [1][2] - The catering division has formed five product categories: pre-cut, semi-finished, ready-to-eat dishes, convenient meals, and marinated foods, continuously developing new products to cater to diverse regional consumer needs [2] Group 3: Market Expansion - The company is building a comprehensive "online + offline" channel network, focusing on B-end business growth through strategic partnerships with major restaurant chains and supermarkets [3] - Plans are in place to open 100 new community delicatessen stores within a year, enhancing market coverage and improving brand image through upgraded store designs [4]