尽管AI搜索明星公司Perplexity估值飙升至200亿美元并喊出"颠覆谷歌"等豪言，但其商业化进程却陷入 停滞，广告和电商两大核心变现渠道均遭遇严重挫折。 最新的动态显示，该公司的商业化探索正面临多重挑战。9月15日，据《The Information》报道， Perplexity的广告实验项目因其极度谨慎的策略而收效甚微，仅接纳了不到0.5%的广告商申请。更引人 关注的是，负责其广告业务的高管Taz Patel已于上月离职，这可能预示着公司广告战略的重大调整。 与此同时，Perplexity的电商业务也因基础功能缺失而受到掣肘。其购物服务目前缺少最基本的"购物 车"功能，用户无法一次性购买多件商品。这一设计缺陷不仅影响了用户体验，也让希望提升客单价的 商家感到失望。 广告业务陷入停滞 Perplexity的广告试验进展远低于预期。该公司2024年第四季度广告收入仅为2万美元，与其200亿美元 的估值形成鲜明对比。 公司发言人透露，在数千个直接申请在Perplexity投放广告的广告主中，仅有不到0.5%获得批准。为了 不破坏用户体验，其广告项目策略极为谨慎。 广告代理公司Assembly Global的 ...

Core Viewpoint - Google is facing lawsuits from dozens of comparison websites in Europe, with claims totaling at least €12 billion (approximately ¥96 billion), accusing the company of "stealing their customers" [1] Group 1: Legal Context - The lawsuits are a result of a 2017 European Commission ruling that fined Google €2.4 billion for abusing its dominant position in search engines and favoring its own shopping services [1] - Following a ruling by the European Court last year confirming Google's violation of antitrust laws, plaintiffs no longer need to prove this in court, leading to a surge in lawsuits [1][2] - Currently, there are 12 civil lawsuits against Google in seven European countries, with nine of these cases collectively exceeding €12 billion in claims [1] Group 2: Ongoing and Upcoming Lawsuits - Several cases are set to go to trial soon, including a £1 billion (approximately $1.6 billion) claim from UK websites Kelkoo and the now-defunct Foundem, and a lawsuit from Compare Group in Amsterdam [3] - New claims continue to emerge, such as a €900 million lawsuit filed by LitFin in Amsterdam and a €2.97 billion claim from Italy's Moltiply Group SA [3] Group 3: Claims and Responses - Some plaintiffs have increased their claims significantly, with Idealo's co-founder raising their demand from €500 million to €3.3 billion, emphasizing the need for effective penalties against abuse of dominance [4] - Google has denied the allegations, asserting that its advertising features for comparison websites are functioning well and that it does not discriminate against competitors [4] Group 4: Challenges in Litigation - Despite the support from the European Commission's ruling, plaintiffs face challenges in proving that Google's actions directly caused their profit declines, which complicates the lawsuits [5] - Enforcement of any potential judgments may also be problematic, as plaintiffs might need to seek intervention from U.S. courts if Google refuses to comply with any awarded damages [6]