Core Viewpoint - Xipuni Precision Technology Co., Ltd. is preparing for its IPO, showcasing strong financial performance and growth potential in the precious metal watch sector, while also facing challenges related to cash reserves [1][4]. Financial Performance - The company’s revenue is projected to grow from 324 million yuan in 2022 to 457 million yuan in 2024, indicating a steady increase [1]. - Gross profit is expected to rise from 64.13 million yuan in 2022 to 124 million yuan in 2024, with gross margin improving from 19.8% to 27.2% during the same period, reflecting strong profitability and effective cost management [1]. Business Partnerships - Xipuni has established long-term ODM partnerships with well-known domestic jewelry brands such as Laofengxiang, China Jewelry, and Zhou Dsheng, which enhances its market reach and provides stable revenue streams [3]. - The collaboration with these brands allows the company to leverage their market influence while improving its design and manufacturing capabilities [3]. Challenges - As of December 31, 2024, the company holds only 13.98 million yuan in cash and cash equivalents, indicating a tight cash position that could hinder business expansion and R&D investment [3]. - The competitive market environment and rapid industry changes necessitate sufficient funding for the company to enhance its market competitiveness [3]. Future Outlook - The IPO represents a significant milestone for the company, with the potential to optimize its financial structure and overcome cash reserve challenges [4]. - The company's future performance in brand building, business expansion, and capital utilization will be critical not only for its own success but also for the development of the precious metal watch industry [4].

Core Viewpoint - Xipuni Precision Technology Co., Ltd. is attempting to navigate a challenging financial landscape characterized by fluctuating gold prices and high inventory levels while exploring new growth avenues through smart watch products [1][2][4]. Financial Performance - In 2022, the company's revenue was 324 million yuan, with a net profit of 25 million yuan. In 2023, revenue increased to 445 million yuan, and net profit doubled to 52 million yuan. However, in 2024, revenue slightly rose to 457 million yuan, while net profit decreased to 49 million yuan [2]. - The average selling price of gold watches rose from 2,064 yuan to 3,083 yuan in 2023 due to soaring international gold prices, but this led to a significant drop in sales volume in the first half of 2024, which fell to 53,000 units, a decrease of 30,000 units compared to the same period [2]. - The cost structure reveals that gold accounts for over 80% of total material costs, resulting in a gross margin consistently hovering between 20% and 25%, significantly lower than competitors like Ebolu and Guancheng, which have gross margins close to 50% [2]. Inventory and Liquidity Issues - Inventory turnover days increased from 457 to 680 days, with inventory reaching 638 million yuan, nearly 1.4 times the company's annual revenue. Cash on hand was only 37 million yuan, indicating liquidity pressure [2]. - The top three distributors contributed 65.7% of revenue, with payment cycles extending from 3 days to 30 days, highlighting high customer concentration and weakened bargaining power [2]. Strategic Initiatives - To address growth limitations in its core gold business, the company launched a series of smart gold watches in 2023, priced between 1,999 and 2,699 yuan, aiming to position itself as a "Huawei smart gold watch alternative" [3]. - The smart product initiative has shown initial success, generating 6.2 million yuan in revenue from a limited edition smart watch set designed for a leading Chinese liquor brand in 2024 [3]. - However, smart watch revenue accounted for only 6.3% of total revenue in the first half of 2024, with sales of 10,000 units, indicating a significant gap compared to traditional gold watch sales [3]. Market Outlook - The gold watch market in China was valued at 28.1 billion yuan in 2023, with an expected growth to 44.4 billion yuan by 2028, reflecting a compound annual growth rate of 9.58%. However, gold watches represent less than 3.4% of the overall watch industry [3]. - The company plans to enhance production capacity and establish a research center in Putian while also seeking to expand into overseas markets, including the Middle East, through partnerships with Malaysian distributors [3]. Capital Market Sentiment - The company's valuation increased from 500 million yuan in 2016 to 773 million yuan in 2024, a growth of 54.6% over seven years, which is significantly lower than the 8.71 times valuation increase of its competitor, Laopuyin [4]. - The capital path designed by the Li family reflects the common challenges faced by Chinese precious metal manufacturing companies, where gold provides value but also constrains valuation [4].