8月26日，广东省文化和旅游厅在广州举行2025广东文旅推介大会系列活动新闻发布会。会议宣布将于9 月12—14日在广州全面启动广东文旅推介大会暨金秋文旅消费季、广东文化和旅游产业招商暨投融资对 接会、广东国际旅游产业博览会等多项活动，以多元化举措推动文旅产业高质量发展。 广东省文化和旅游厅特设两大专场，在旅博会专场，公众可通过云闪付APP、"广东文旅"微信公众号领 取消费券并线下核销，或在旅博会现场刷卡消费，在参展商家购买指定文旅产品可享满减优惠，最高满 999元减200元；在线上专场，公众通过携程、美团、飞猪旅行等线上平台，购买广东省内游、国内游、 入境游度假线路，省内有关景区门票、赛事旅游、乡村旅游、银发旅游、文物主题游等产品和服务，以 及文创产品、旅游商品、文旅装备等，可享8折优惠或满减优惠，单笔消费最高减200元。 此外，本届文旅推介大会将升级文旅产业招商暨投融资对接会，采用"1个主会场+6个专场+6场常态化 系列活动"的办会模式，围绕乡村振兴、文旅科技、县域文旅招商引资、文旅金融、文化产业园区、主 理人经济六大重点领域设立专场活动，全面提升对接专业性与项目匹配度。 2025粤港澳大湾区老字号（文化 ...

Core Viewpoint - The rise of "sports + tourism" is transforming local economies by leveraging sports events to drive tourism and consumption, with the "Su Super" league exemplifying this trend [1][11][20]. Group 1: Sports Events and Tourism Integration - The "Su Super" league has gained immense popularity, leading to a surge in tourism as fans travel to cities hosting matches, effectively turning sports events into economic engines for local areas [1][9][10]. - Various cities are implementing promotional strategies, such as free entry to attractions and discounts for fans, to attract visitors during match days [2][4][5]. - The success of "Su Super" is attributed to its ability to create a cultural symbol and a new business model that combines sports events with tourism, resulting in a mutually beneficial relationship [1][12][20]. Group 2: Economic Impact and Consumer Behavior - Data shows significant increases in hotel bookings and attraction visits in cities hosting "Su Super" matches, with some cities experiencing booking increases of up to 150% compared to the previous year [9][10]. - The integration of local culture and community engagement in events like "Su Super" enhances the overall experience for visitors, fostering a sense of belonging and encouraging repeat visits [10][20]. - The phenomenon of "following the event to travel" has become a new trend, with many fans planning trips around match schedules, thus boosting local economies [1][11][19]. Group 3: Future Prospects and Challenges - Other regions are looking to replicate the "Su Super" model, but success will depend on their unique cultural offerings and the ability to sustain interest beyond the initial excitement [12][16][20]. - Experts emphasize the need for local governments to enhance infrastructure and service quality to accommodate increased tourist flows resulting from such events [14][15][19]. - The long-term viability of this model hinges on the ability to convert transient event-driven tourism into sustained economic growth through ongoing engagement and diverse tourism offerings [17][20].