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最高发放2千万元文旅补贴 广东文旅推介大会将于9月开启
Group 1 - The Guangdong Provincial Department of Culture and Tourism announced the launch of the 2025 Guangdong Cultural and Tourism Promotion Conference series, scheduled for September 12-14 in Guangzhou, aiming to promote high-quality development in the cultural and tourism industry through diversified initiatives [1] - The event will feature the Guangdong International Tourism Industry Expo, which includes four themed exhibition halls and focuses on global tourism destinations, cultural tourism integration, and consumer experiences, showcasing the industry's vitality and potential [1] - The conference aims to stimulate consumption and release the potential of cultural and tourism spending, with a special fund of 20 million yuan allocated for consumer vouchers targeting local residents and tourists [1] Group 2 - Two special sessions will be held during the expo, allowing the public to redeem consumer vouchers through various platforms, with discounts available for specific cultural and tourism products, including up to 200 yuan off for purchases over 999 yuan [2] - The event will also enhance the investment and financing matchmaking conference, focusing on six key areas such as rural revitalization and cultural tourism finance, to improve the professionalism and project matching of the event [2] Group 3 - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Old Brand (Cultural) Expo will also take place, featuring over 400 exhibitors and aiming to transform cultural memories into consumable tourism content, thereby expanding tourism consumption scenarios [3]
这届网友青睐哪些避暑新玩法?
Core Insights - The summer of 2023 has seen a surge in popularity for various new travel experiences, particularly in the realm of summer vacation activities, with a focus on stargazing, low-energy activities, event tourism, and night tours [3][4][8][18]. Stargazing - Stargazing has emerged as a popular summer travel trend, with locations like the Tengger Desert in Ningxia attracting visitors for their clear night skies and optimal viewing conditions [5][6]. - The "2025 Summer Travel Trend Report" by Tongcheng Travel highlights stargazing as a key attraction for summer vacations [4]. Low-Energy Activities - Low-energy activities such as "slow rafting" and "elevator mountain rides" have gained traction, appealing particularly to younger demographics seeking relaxed vacation experiences [8][10]. - Data from Qunar Travel indicates that attractions offering these experiences have seen a notable increase in ticket sales [8]. Event Tourism - Event tourism has become increasingly popular, with a reported 856% growth in themed packages related to the "Su Super League" in Jiangsu since its inception [14][15]. - The rise of local events, such as the "Village Super League" in Guizhou, has significantly boosted tourism, with over 9.4 million visitors and a revenue exceeding 10.8 billion yuan in 2024 [15]. Night Tours - Night tours have seen a remarkable increase in interest, with a 230% rise in search volume since July and a 20% year-on-year increase in ticket bookings for nighttime outings [18]. - Various regions are innovating their night tourism offerings, blending technology, culture, and leisure, such as immersive experiences at the Huangguoshu Waterfall in Guizhou [19].
从“看热闹”到“留下来”:流量狂欢后,“X超”留给文旅的生死考
Guan Cha Zhe Wang· 2025-06-26 11:51
Core Viewpoint - The rise of "sports + tourism" is transforming local economies by leveraging sports events to drive tourism and consumption, with the "Su Super" league exemplifying this trend [1][11][20]. Group 1: Sports Events and Tourism Integration - The "Su Super" league has gained immense popularity, leading to a surge in tourism as fans travel to cities hosting matches, effectively turning sports events into economic engines for local areas [1][9][10]. - Various cities are implementing promotional strategies, such as free entry to attractions and discounts for fans, to attract visitors during match days [2][4][5]. - The success of "Su Super" is attributed to its ability to create a cultural symbol and a new business model that combines sports events with tourism, resulting in a mutually beneficial relationship [1][12][20]. Group 2: Economic Impact and Consumer Behavior - Data shows significant increases in hotel bookings and attraction visits in cities hosting "Su Super" matches, with some cities experiencing booking increases of up to 150% compared to the previous year [9][10]. - The integration of local culture and community engagement in events like "Su Super" enhances the overall experience for visitors, fostering a sense of belonging and encouraging repeat visits [10][20]. - The phenomenon of "following the event to travel" has become a new trend, with many fans planning trips around match schedules, thus boosting local economies [1][11][19]. Group 3: Future Prospects and Challenges - Other regions are looking to replicate the "Su Super" model, but success will depend on their unique cultural offerings and the ability to sustain interest beyond the initial excitement [12][16][20]. - Experts emphasize the need for local governments to enhance infrastructure and service quality to accommodate increased tourist flows resulting from such events [14][15][19]. - The long-term viability of this model hinges on the ability to convert transient event-driven tourism into sustained economic growth through ongoing engagement and diverse tourism offerings [17][20].