Group 1 - The popularity of night tours has surged, with a nearly 230% increase in search volume for "night tours" since July, according to Meituan Travel [1] - Qunar Travel reports a 20% year-on-year increase in night ticket bookings during this summer [1] - In Ordos, Inner Mongolia, the introduction of night tours has led to an increase of 30,000 visitors and over 1 million yuan in direct economic income since the launch of the night tour project [3] Group 2 - To boost nighttime economy, Ordos Dongsheng District has established five new cultural tourism consumption districts and organized multiple night-themed consumption activities [5] - As of the end of July this year, Ordos Dongsheng District received 4.42 million tourists, a 7.6% year-on-year increase, generating nearly 7.9 billion yuan in tourism revenue, up 3.6% year-on-year [5] - In Dunhuang, Gansu, the camel rides at the scenic area have adopted a "5 AM to 9 PM" working schedule to accommodate the high tourist volume [6][8] Group 3 - The scenic area has upgraded traditional camel transport into a unique tourism experience by implementing professional safety training and planning dedicated riding routes [7] - Camels are required to work only 4 to 5 hours a day, with a maximum of three trips per camel, and they have a designated rest period from 10:30 AM to 5 PM to avoid the heat [8]

Core Insights - The summer of 2023 has seen a surge in popularity for various new travel experiences, particularly in the realm of summer vacation activities, with a focus on stargazing, low-energy activities, event tourism, and night tours [3][4][8][18]. Stargazing - Stargazing has emerged as a popular summer travel trend, with locations like the Tengger Desert in Ningxia attracting visitors for their clear night skies and optimal viewing conditions [5][6]. - The "2025 Summer Travel Trend Report" by Tongcheng Travel highlights stargazing as a key attraction for summer vacations [4]. Low-Energy Activities - Low-energy activities such as "slow rafting" and "elevator mountain rides" have gained traction, appealing particularly to younger demographics seeking relaxed vacation experiences [8][10]. - Data from Qunar Travel indicates that attractions offering these experiences have seen a notable increase in ticket sales [8]. Event Tourism - Event tourism has become increasingly popular, with a reported 856% growth in themed packages related to the "Su Super League" in Jiangsu since its inception [14][15]. - The rise of local events, such as the "Village Super League" in Guizhou, has significantly boosted tourism, with over 9.4 million visitors and a revenue exceeding 10.8 billion yuan in 2024 [15]. Night Tours - Night tours have seen a remarkable increase in interest, with a 230% rise in search volume since July and a 20% year-on-year increase in ticket bookings for nighttime outings [18]. - Various regions are innovating their night tourism offerings, blending technology, culture, and leisure, such as immersive experiences at the Huangguoshu Waterfall in Guizhou [19].

Core Insights - The night economy is becoming a new engine for summer economic growth, with a focus on diverse consumption scenarios such as night tours, night markets, and nighttime performances [1][5][8] Group 1: Night Economy Development - The "golden four hours" of the night economy, from 6 PM to 10 PM, has seen increased activity as various regions implement supportive policies [1] - As of late July, there are over 1.65 million existing night economy-related enterprises in China, with 168,600 new registrations this year [3] - The night economy is being promoted through various activities, including family-friendly events, cultural markets, and music-themed night tours, which have significantly boosted local economies [5][8] Group 2: Consumer Engagement and Trends - There has been a 100% increase in search and comment volume related to "night tours" since July, with a 230% increase in the search heat for "scenic night tours" [6] - Weekly themed night activities in places like Yunnan have attracted thousands of participants, generating over 150,000 yuan in direct consumption and a 65% increase in weekend tourism revenue [5] Group 3: Infrastructure and Service Enhancement - The nighttime opening rate of 5A scenic spots has increased from 23% in 2020 to 63% in 2024, indicating a significant expansion in night tourism offerings [5] - Nearly 40% of national-level tourist resorts have developed night tourism products, including performances and outdoor entertainment [5]

Group 1 - Domestic travel demand remains high during the summer, with significant increases in hotel, flight, and tour searches on Meituan Travel, showing 48% growth in hotel searches, 99% in flight searches, and 42% in tour searches since July [1] - Popular attractions like the Shanghai Natural History Museum and Haichang Ocean Park are experiencing record visitor numbers, with the museum reaching 4,800 visitors in a single day despite adverse weather conditions [2][3] - Haichang Ocean Park's hotel bookings are in high demand, particularly for the Ultraman-themed hotel, with a 10% increase in occupancy rates compared to last year [13] Group 2 - The "night economy" is thriving, with night tour-related searches and comments on Meituan Travel doubling since July, indicating a growing trend for nighttime activities [22] - Many attractions are extending their hours to accommodate night visitors, with significant increases in searches for night tours, such as a 200% rise for museum night tours [23] - Government initiatives in cities like Shanghai and Shenzhen are promoting the development of nighttime dining and entertainment, enhancing the overall tourism experience and increasing visitor retention [28]

Group 1 - The domestic consumption market is showing characteristics of day-night interaction and diverse forms of coexistence, with "night tourism" related search and comment volumes increasing by around 100% since July [1] - From July 1 to July 21, the number of night orders in 127 cities increased by over 100% month-on-month, with cities like Luohe, Baotou, and Shuo Zhou experiencing growth rates exceeding 200% [1] - The peak hours for night economy activities are identified as 6 PM to 10 PM, with demands for tourism, leisure, and dining shopping being released during this period [1] Group 2 - The trend of night consumption is not only reflected in traditional night tours but also in the emergence of diverse and culturally rich night consumption scenarios, with "museum night tours" search heat increasing by nearly 200% [2] - Scenic spots are extending their operating hours and enhancing attractions through light shows and performances, leading to a nearly 230% increase in "scenic night tours" search heat from July 1 to July 29 [2] - The success of night consumption is attributed to collaborative efforts, with initiatives like "Exciting Night Shanghai" launched to support the development of night economy landmarks [2] Group 3 - Shenzhen is leveraging the Guangdong-Hong Kong-Macao Greater Bay Area to promote cross-border night economy, with night passenger flow at the Shenzhen-Hong Kong port increasing by 18% year-on-year [3] - The rise of night tourism extends business hours for merchants and enhances consumer engagement through innovative "culture + scene" models [3] - The focus on developing a sustainable "night economy" ecosystem includes deepening the integration of culture, commerce, and tourism, optimizing urban services, and promoting cross-regional resource coordination [3] Group 4 - The rise of summer "night economy" reflects an upgrade in consumer demand and indicates a deeper extension of urban economic vitality [4] - The acceleration of cultural and commercial tourism integration, along with improved supporting services, positions night consumption as a key driver for domestic demand, employment, and cultural heritage [4]