超级马力欧兄弟大电影
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游戏IP 影视化:热潮再临还是虚火?
3 6 Ke· 2025-12-01 10:56
Core Insights - Nintendo is strategically focusing on film adaptations, planning multiple projects including "Super Mario Galaxy" in 2026 and a live-action "Legend of Zelda" in 2027, aiming for a consistent release schedule of films [1] - Domestic gaming companies are also entering the film adaptation space, with Tencent's "Honor of Kings" announcing an animated film for 2028 and ByteDance collaborating with miHoYo on a metaverse short drama [2][5] - The early exploration of game IP adaptations began in the 1990s, with mixed results, leading to a significant focus on television adaptations in China, particularly with "Chinese Paladin" in 2005 [6][7] Group 1: Historical Context - The first game adaptation film, "Super Mario Bros," was released in 1993, marking the start of the exploration of game IP in cinema, despite its poor reception [6] - Chinese adaptations gained traction with "Chinese Paladin," which set high viewership records and established a trend for game-based dramas [6][7] - The film adaptation sector faced challenges, with notable failures like the 2012 film "King of Fighters," which highlighted the difficulties in translating game narratives to film [7][9] Group 2: Industry Trends - The peak of game IP adaptations occurred around 2016, but the lack of successful benchmark cases led to a decline in market confidence [10] - Many gaming companies attempted to lead their own adaptations but faced setbacks, with projects often delayed or failing to meet expectations [10][12] - The industry is now shifting towards a more collaborative and diversified approach, with companies exploring various content forms and leveraging new technologies like XR and the metaverse [14][15] Group 3: Current Developments - New strategies include multi-format development, as seen with projects like "Honor of Kings" and "Peace Elite," which aim for sustainable output rather than rushed adaptations [14] - The rise of short dramas offers a new avenue for game companies, allowing for lighter crossovers that can engage audiences without the heavy investment of full-length films [16] - However, the industry must remain cautious, as many projects are still in early stages and face challenges in content quality and market acceptance [17]
游戏IP正在成为影视行业的下一座“超级金矿”
3 6 Ke· 2025-11-10 09:10
Core Insights - Nintendo is focusing on film adaptations of its IPs as a key strategic direction for the future, with multiple projects in various stages of production set to follow the release of the live-action "The Legend of Zelda" movie in 2027 [1][3] - Unlike most game companies that prefer licensing agreements, Nintendo plans to be deeply involved in the production and investment of these films, believing that creator involvement is crucial for ensuring quality adaptations [3] - The success of "The Super Mario Bros. Movie," which grossed over $1.3 billion globally, has reinforced Nintendo's commitment to this strategy [3] Industry Trends - The trend of video game adaptations is moving towards mainstream acceptance, with a complete project development and global distribution chain emerging [5] - Successful adaptations are no longer seen as isolated incidents but as part of a mature industry chain involving leading companies, IPs, and teams [12] - The collaboration between Netflix and Riot Games on "Arcane" exemplifies a shift in narrative focus from gameplay to universal themes, marking a new stage in the artistic expression of game adaptations [8] Market Developments - In China, similar trends are emerging, with the announcement of an animated film based on "Honor of Kings," aiming for a broader audience beyond just gamers [9][12] - The film is positioned as a "national-level narrative experiment," indicating that Chinese game companies are also entering the global IP film adaptation strategy [12] Cultural Shifts - The generational shift in audience demographics is changing the core narrative sources of global cultural content, with video games becoming significant cultural symbols for those who grew up with them [13] - Traditional narrative frameworks are facing growth limitations, leading to a faster evolution of the film industry's narrative systems, with game IPs offering high adaptability and rich storytelling potential [14][17] - The focus of game adaptations is shifting from merely replicating gameplay to expressing emotional structures that resonate with a wider audience, thus broadening the cultural significance of video games [17]
“超级马力欧”电影续集定档,集结原班人马
Huan Qiu Shi Bao· 2025-09-14 22:46
Core Points - The sequel to the successful animated film "The Super Mario Bros. Movie" is titled "The Super Mario Galaxy Movie" and is set to be released in North America on April 3, 2024 [1][2] - The original film grossed $1.36 billion globally, making it the fourth highest-grossing animated film in history [2] - The sequel will be directed by the same team as the first film, with key voice actors returning to reprise their roles [1][2] Group 1 - The sequel is produced by Universal Pictures and Nintendo, with Illumination Studios handling the animation [2] - Shigeru Miyamoto, the creator of Mario, is involved as a producer and co-writer to ensure the film remains true to the original [2] - Rumors suggest that classic characters such as Wario and Bowser Jr. will appear in the sequel, although this has not been officially confirmed [2] Group 2 - The original film's net profit reached $559 million after deducting various costs, significantly benefiting both Universal Pictures and Nintendo [2] - The success of the first film has solidified the decision to produce a sequel, indicating strong demand for the franchise [2]