从去化分层来看，市场分化特征显著：9月广州好房子畅销指数显示，畅销指数（去化率）达到50%以上的项目有33个，占抽样总数的40%。 其中，畅销指数达80%以上的4个，占总抽样项目的7%；畅销指数在60%—80%区间的22个，占总抽样项目的40%；畅销指数在30%—60%区间 的14个，占总抽样项目的25%；畅销指数在10%—30%之间的13个，占总抽样项目的24%；畅销指数低于10%的有2个，占总抽样项目的4%。 备受瞩目的"黄金周"如期而至，对许多置业者而言，这个长假不仅是休闲出游的契机，更是切入楼市的"黄金窗口期"。近期中央及多个一二线 城市密集出台优化政策，通过放宽限购、强化信贷支持、优化土地供应等手段巩固房地产市场止跌回稳态势，中指研究院监测数据显示，截至 9月27日，全国约200个省市（县）累计出台房地产相关政策超470条。密集政策利好之下，部分区域已显现价格降幅收窄、成交回暖迹象。 为给置业者提供精准参考，南方产业智库对广州8大片区（海珠、天河、番禺、黄埔、荔湾、白云、越秀、南沙）的55个知名楼盘展开抽样监 测，以2025年9月28日网签数据为基础，在南方+房向标及房产频道发布9月广州好房子畅销指 ...

Market Performance - In the first half of 2025, Guangzhou's new housing market reported 32,861 transactions, a year-on-year increase of 16.97%, with a total area of 3,644,019 square meters, up 17.31% year-on-year, indicating a strong upward trend in the market supported by effective policies [2] - The overall market remains robust, with over 21 new projects achieving a usage rate exceeding 100%, reflecting strong demand for quality housing [2][4] Consumer Preferences - High-quality and cost-effective housing products are favored by buyers, with developers employing cautious pricing and innovative promotional strategies to boost sales [2][3] - The demand for improved living experiences has surged, with buyers increasingly prioritizing the intrinsic qualities of homes, leading to a notable rise in sales of new projects [3] Sales and Pricing Trends - The total sales area of new homes in Guangzhou reached 3.67 million square meters in the first half of the year, marking a 17% increase year-on-year, while the average transaction price for new homes fell to 34,442 yuan per square meter, down 8.5% year-on-year, the lowest in four years [4][5] - The market is characterized by a "volume increase and price decrease" trend, with developers focusing on product upgrades and promotional activities to stimulate sales [6] Promotional Strategies - Developers are actively implementing promotional strategies, including price reductions and various incentives, to attract buyers, especially during key sales events [7] - The inventory level in Guangzhou decreased by 12% year-on-year, with a current inventory of 10.36 million square meters, indicating a 20-month sales cycle [6] Urban Development and Infrastructure - The acceleration of urban renewal and rail transit construction is revitalizing the real estate market, with significant sales increases in areas benefiting from new transit lines [8][9] - The Guangzhou government plans to invest heavily in urban renewal projects, which are expected to stimulate housing consumption and enhance market dynamics [8]