Core Insights - The "Golden Week" has become a significant opportunity for homebuyers to enter the real estate market, with various cities implementing policies to stabilize the market [1] - Over 470 real estate-related policies have been introduced across approximately 200 provinces and cities as of September 27, indicating a concerted effort to support the sector [1] - The monitoring of 55 well-known properties in Guangzhou shows a positive trend in sales performance, with several projects achieving notable sales rates [1] Market Performance - The overall average absorption rate in Guangzhou is 62.23%, showing a slight decline from the previous month, attributed to structural adjustments rather than a market downturn [2] - The sample update included new projects while removing nearly sold-out ones, which affected the overall average [2] - The market shows significant differentiation, with 40% of monitored projects having an absorption rate above 50%, and 7% exceeding 80% [2] Supply Dynamics - In September, Guangzhou's real estate market saw the launch of 8 new projects and numerous ongoing promotions, including price guarantees and various buyer incentives [3] - Major developers like Poly and Yuexiu continue to dominate the sales index, while new entrants are also making their mark [3] Regional Insights - Core areas like Haizhu and Tianhe are leading in sales performance due to their established amenities and resources, with average absorption rates of 67.28% and 61.40% respectively [5] - Huangpu, Panyu, and Liwan are gaining traction due to price advantages and favorable planning, with Huangpu's average absorption rate at 62.29% [6] - The market is characterized by a mix of new and existing projects, enhancing the attractiveness of older districts under revitalization strategies [6] Buyer Considerations - Homebuyers are advised to focus on core areas or regions with clear planning benefits, considering brand strength and absorption data to make informed decisions during the "Golden Week" [6]

Market Performance - In the first half of 2025, Guangzhou's new housing market reported 32,861 transactions, a year-on-year increase of 16.97%, with a total area of 3,644,019 square meters, up 17.31% year-on-year, indicating a strong upward trend in the market supported by effective policies [2] - The overall market remains robust, with over 21 new projects achieving a usage rate exceeding 100%, reflecting strong demand for quality housing [2][4] Consumer Preferences - High-quality and cost-effective housing products are favored by buyers, with developers employing cautious pricing and innovative promotional strategies to boost sales [2][3] - The demand for improved living experiences has surged, with buyers increasingly prioritizing the intrinsic qualities of homes, leading to a notable rise in sales of new projects [3] Sales and Pricing Trends - The total sales area of new homes in Guangzhou reached 3.67 million square meters in the first half of the year, marking a 17% increase year-on-year, while the average transaction price for new homes fell to 34,442 yuan per square meter, down 8.5% year-on-year, the lowest in four years [4][5] - The market is characterized by a "volume increase and price decrease" trend, with developers focusing on product upgrades and promotional activities to stimulate sales [6] Promotional Strategies - Developers are actively implementing promotional strategies, including price reductions and various incentives, to attract buyers, especially during key sales events [7] - The inventory level in Guangzhou decreased by 12% year-on-year, with a current inventory of 10.36 million square meters, indicating a 20-month sales cycle [6] Urban Development and Infrastructure - The acceleration of urban renewal and rail transit construction is revitalizing the real estate market, with significant sales increases in areas benefiting from new transit lines [8][9] - The Guangzhou government plans to invest heavily in urban renewal projects, which are expected to stimulate housing consumption and enhance market dynamics [8]