跨境电商是指分属不同关境的交易主体，通过电子商务平台达成交易、进行电子支付结算，并通过跨境物流送达商品的一种国际商业活动。对于苏州地区的 企业而言，开展跨境电商具有多方面的积极意义。首先，它可以帮助企业直接面向全球消费者，减少中间环节，提高利润空间。其次，借助互联网平台，企 业能够以较低成本测试新产品和市场反应，降低经营风险。此外，跨境电商还能帮助企业建立自主品牌，提升国际知名度。 二、跨境电商培训的核心内容 苏州作为一座经济活跃的城市，近年来在跨境电子商务领域展现出蓬勃的发展势头。越来越多的本地企业开始关注并尝试进入这一领域，希望通过跨境电商 拓展海外市场。在这一过程中，专业的知识和技能培训显得尤为重要。本文将从多个方面介绍苏州跨境电商培训的相关内容，帮助读者优秀了解这一领域。 一、跨境电商的基本概念与意义 培训通常会从市场分析入手，帮助学员了解不同国家和地区的消费习惯、文化特点和法律法规。在此基础上，指导学员如何根据自身优势选择合适的产品品 类，并制定有效的产品定位策略。 2、平台操作与店铺管理 主流的跨境电商平台包括阿里巴巴国际站、亚马逊全球开店、速卖通等。培训会详细讲解这些平台的注册流程、店铺装修、产 ...

面向企业负责人及运营人员，专业讲师团队深入解读跨境电商政策、物流方案及数字营销策略，提供一 站式出海指南，通过现场答疑与深度交流，切实解决企业产品出海实际问题。目前，祺月童车等企业已 通过跨境电商渠道将产品成功销往多个国家和地区，"辛寨智造"品牌国际竞争力显著提升，为培育街道 经济新增长点奠定坚实基础。 近年来，辛寨街道紧抓数字经济发展机遇，创新构建"政府引导+企业运营+群众参与"联动机制，充分 发挥平台集聚效应，邀请专业电商团队开展专题培训。采用"抖音直播创业+跨境电商赋能"双轨并行模 式，精准对接辖区多元化发展需求，以系统化课程设置和专业指导推动电商产业从"单点突破"迈向"集 群发展"。 下一步，辛寨街道将持续优化电商生态，深化与制造业、农文旅产业的融合，为经济高质量发展精准赋 能。 大众网记者 刘晓雨 通讯员 刘子慧 潍坊报道 培训聚焦"素人抖音直播创业"，精准面向各村妇联主席及18至45周岁女性，重点覆盖宝妈、应届毕业生 等群体。课程系统涵盖账号定位、内容策划、直播流程与流量变现等核心环节，通过案例解析与实操演 示相结合，有效提升女性数字素养与创业能力，为她们开辟灵活就业新渠道，实现家庭增收与个人价值 ...

Core Viewpoint - The article highlights the prevalence of fraudulent entrepreneurship training programs that exploit individuals' desire for quick financial success, often leading to financial losses and disappointment [1][5][8]. Group 1: Fraudulent Training Programs - Many so-called "entrepreneurship mentors" promise quick returns and easy profits, often luring individuals with claims of "zero investment" and "monthly income exceeding ten thousand" [1][2]. - Individuals like Chen Yue and Zhu, who sought to improve their financial situations, fell victim to these scams, paying substantial fees for ineffective training and materials [2][4]. - Reports indicate a significant rise in complaints related to fraudulent training programs, with nearly 600 complaints recorded on a consumer complaint platform [9]. Group 2: Psychological Manipulation - Scammers often use psychological tactics, such as emphasizing the need to adapt to new market trends, to convince individuals to invest in their programs [2][3]. - Testimonials and success stories are frequently fabricated to create a false sense of reliability and trustworthiness [2][6]. - The article emphasizes that genuine business opportunities would not require individuals to pay exorbitant fees for training, as successful entrepreneurs would focus on scaling their own businesses rather than teaching others [6][7]. Group 3: Recommendations for Entrepreneurs - The article advises aspiring entrepreneurs to seek training from legitimate institutions rather than relying on online mentors, as many of these programs are designed to exploit their anxieties and trust [8][9]. - Government agencies offer various legitimate training programs that are often free and conducted by certified instructors, providing practical knowledge without the risk of fraud [9].