Core Insights - Haikou's Business Bureau has implemented a dual-driven model of "policy subsidies + cultural experiences" to stimulate consumption during the recent National Day and Mid-Autumn Festival holidays, effectively enhancing market vitality and leveraging the benefits of Hainan's free trade port policies [1][3]. Group 1: Consumption Promotion Activities - The "Haikou Qiong Cuisine & Old Dad Tea Food Festival" attracted over 150 local restaurant representatives and engaged citizens and tourists, creating a vibrant atmosphere [3]. - During the event, 158 Qiong cuisine restaurants and 35 Old Dad Tea shops offered diverse promotional activities, boosting demand for banquet reservations from October to December and for the upcoming Spring Festival [5]. - The Haikou Business Bureau distributed 3.5 million yuan in dining vouchers, which significantly increased restaurant visit frequency during the holidays [8]. Group 2: Economic Impact - The dining voucher initiative served as a key driver for revenue growth among participating businesses, with some restaurants experiencing sales increases of up to 85% [10]. - The total expected sales from the "old-for-new" campaign reached approximately 9.18 million yuan, with significant transactions in both the automotive and home appliance sectors [15]. Group 3: Cultural and Tourism Integration - The integration of "duty-free + cultural tourism" was highlighted through various events, such as the "Art Duty-Free Exhibition" and special packages combining shopping and experiences [17]. - Over 160 themed activities were launched across more than 20 key commercial districts, enhancing the shopping experience and attracting new brands to the region [19]. Group 4: Nightlife and Consumer Engagement - Haikou ranked fourth in the "Top Ten Nightlife Cities" during the National Day holiday, showcasing its vibrant consumer atmosphere [26]. - Various nighttime activities, including heritage markets and live performances, were organized to extend daytime consumption into a full-time experience [23].

Core Viewpoint - The article highlights the vibrant night economy in Haikou, which is becoming a significant driver for urban vitality, brand building, and consumer spending [1][10]. Group 1: Night Economy Development - Haikou is focusing on enhancing night consumption through various activities such as night dining, shopping, tourism, and entertainment, creating a rich night-time experience [1][10]. - The city has introduced new night-time consumption formats, extending operational hours for restaurants and entertainment venues to cater to the "night owl" lifestyle of residents [5][10]. Group 2: Consumer Behavior and Trends - The local population has adapted to a "daytime rest, nighttime activity" lifestyle due to the tropical climate, leading to increased night-time foot traffic in commercial areas [5][6]. - Data from the Ministry of Commerce indicates that 60% of urban consumption occurs at night, with night-time tourism spending being three times that of daytime [8][9]. Group 3: Innovative Night Experiences - Haikou is introducing innovative concepts such as themed restaurants and mobile music venues to attract younger consumers and enhance their night-time social experiences [6][7]. - The city has welcomed nearly 50 new brands, including high-end retail and unique dining experiences, to invigorate the night economy [6][10]. Group 4: Economic Impact and Future Plans - The night economy is becoming a new hallmark for Haikou, contributing to a 14.7% year-on-year increase in retail sales, amounting to 607.86 billion yuan in the first half of the year [11][12]. - Future initiatives will focus on diversifying night-time activities across food, tourism, shopping, entertainment, and cultural exhibitions to further enhance consumer experiences and economic growth [12].