免税+文旅融合
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海口这个“大项目”,你参与了吗?
Sou Hu Cai Jing· 2025-10-11 15:20
Core Insights - Haikou's Business Bureau has implemented a dual-driven model of "policy subsidies + cultural experiences" to stimulate consumption during the recent National Day and Mid-Autumn Festival holidays, effectively enhancing market vitality and leveraging the benefits of Hainan's free trade port policies [1][3]. Group 1: Consumption Promotion Activities - The "Haikou Qiong Cuisine & Old Dad Tea Food Festival" attracted over 150 local restaurant representatives and engaged citizens and tourists, creating a vibrant atmosphere [3]. - During the event, 158 Qiong cuisine restaurants and 35 Old Dad Tea shops offered diverse promotional activities, boosting demand for banquet reservations from October to December and for the upcoming Spring Festival [5]. - The Haikou Business Bureau distributed 3.5 million yuan in dining vouchers, which significantly increased restaurant visit frequency during the holidays [8]. Group 2: Economic Impact - The dining voucher initiative served as a key driver for revenue growth among participating businesses, with some restaurants experiencing sales increases of up to 85% [10]. - The total expected sales from the "old-for-new" campaign reached approximately 9.18 million yuan, with significant transactions in both the automotive and home appliance sectors [15]. Group 3: Cultural and Tourism Integration - The integration of "duty-free + cultural tourism" was highlighted through various events, such as the "Art Duty-Free Exhibition" and special packages combining shopping and experiences [17]. - Over 160 themed activities were launched across more than 20 key commercial districts, enhancing the shopping experience and attracting new brands to the region [19]. Group 4: Nightlife and Consumer Engagement - Haikou ranked fourth in the "Top Ten Nightlife Cities" during the National Day holiday, showcasing its vibrant consumer atmosphere [26]. - Various nighttime activities, including heritage markets and live performances, were organized to extend daytime consumption into a full-time experience [23].
“双节”三亚免税销售揽金6.7亿元 同比增长20.5%
Hai Nan Ri Bao· 2025-10-10 01:20
Core Insights - During the National Day and Mid-Autumn Festival holiday, Sanya's four duty-free shops achieved a total sales of 670 million yuan, marking a year-on-year increase of 20.5%, indicating a robust consumer market with both supply and demand thriving [1][2] Group 1: Sales Performance - The total sales of duty-free shops in Sanya reached 670 million yuan during the holiday period, reflecting a 20.5% increase compared to the previous year [1] - The sales growth is attributed to a combination of policies and promotional activities that have effectively stimulated duty-free consumption [1] Group 2: Marketing and Consumer Engagement - Sanya's Business Bureau collaborated with Douyin and major duty-free entities to launch a 20 million yuan duty-free consumption voucher campaign, covering a wide range of products including cosmetics, luxury goods, and electronics [1] - Various duty-free entities enhanced the shopping experience by creating immersive and scenario-based consumption spaces, transforming shopping points into tourist destinations [2] Group 3: Service Enhancements - Duty-free shops ensured adequate inventory of popular products and provided convenient services such as luggage storage and stroller rentals to improve customer service [1] - The National Pharmaceutical Group's duty-free store in Sanya introduced a theme activity that combined shopping, leisure, and health, while other stores incorporated artistic elements to enhance the shopping experience [2] Group 4: Future Development - The Sanya Business Bureau plans to continue deepening the integration of culture, tourism, and commerce, focusing on optimizing consumer supply and enhancing the shopping experience [2] - The aim is to promote more unique consumption scenarios, thereby sustaining the vitality of "Deer City consumption" and injecting more momentum into Sanya's high-quality economic development [2]
免税旺 玩法多 服务暖——双节假期三亚旅游市场热度持续攀升
Xin Hua Wang· 2025-10-09 02:55
Core Insights - Sanya is enhancing its tourism experience through a combination of duty-free shopping and cultural tourism, aiming to attract more visitors during the National Day and Mid-Autumn Festival holidays [1][2][3] Group 1: Tourism Performance - From October 1 to 6, the average occupancy rate of hotels in Sanya reached 79.14%, an increase of 6.08 percentage points year-on-year, indicating a robust demand in the tourism market [1] - On October 5, the sales revenue of CDF Sanya International Duty-Free City reached 120 million yuan, a 60% increase compared to the previous year, showcasing the effective synergy between duty-free shopping and tourism [2] Group 2: Consumer Engagement - The newly opened Sanya Bay No. 1 cultural and commercial complex attracted over 50,000 visitors within the first five hours of its opening, setting a new record for foot traffic in Sanya's commercial complexes [2] - Various interactive activities, such as robot dance performances and AI sugar painting experiences, were organized to engage tourists and enhance their shopping experience [2] Group 3: Cultural Activities - The "Heritage Folk Carnival" featured traditional performances, such as the Li ethnic bamboo dance, attracting over 10,000 visitors and highlighting Sanya's unique cultural heritage [3] - Hotels in Sanya offered diverse activities for families, including a "Little Fish Baby Exhibition" and water-themed parades, catering to the needs of family travelers [3] Group 4: Customer Service Initiatives - During the temporary closure of Wuzhizhou Island due to Typhoon "Maiteng," emergency measures were implemented, including the distribution of refreshments and maintaining order among tourists [5][6] - Sanya's tourism industry established a 24-hour cancellation policy and prioritized accommodation for displaced tourists, ensuring their needs were met during adverse weather conditions [6] Group 5: Future Plans - The Sanya Tourism and Culture Bureau plans to enhance winter tourism services by promoting warm winter travel packages and optimizing multilingual services to improve visitor experience [7]
活力中国调研行 | "免税+文旅"双轮驱动 “购”与“游”点燃假日消费热潮
Yang Shi Wang· 2025-10-04 05:50
Core Insights - The tourism consumption market in Hainan, particularly in Haikou, is experiencing significant activity during the National Day and Mid-Autumn Festival holidays, driven by a combination of duty-free shopping and cultural tourism events [1][4] Group 1: Duty-Free Shopping Experience - Haikou International Duty-Free City, the largest single duty-free store globally, features over 800 renowned international and domestic brands, making it a must-visit destination for tourists [3] - The duty-free city has introduced innovative shopping experiences, such as a giant capsule toy machine that unlocks various rights and benefits, enhancing consumer engagement [3] - A dedicated area for domestic products has been established, allowing consumers to purchase items without needing to leave the island, thus expanding their choices [3] Group 2: Integration of Tourism and Culture - The integration of shopping and tourism is emphasized through free shuttle buses connecting the duty-free city to nearby hotels and attractions, facilitating seamless transitions between shopping and sightseeing [6] - Haikou is actively promoting itself as an "International Performing Arts Capital," with the recently launched "Haikou Art Week" featuring nearly 150 diverse artistic events, enhancing the overall tourist experience [8] - Ticket stubs from cultural events can be used as exclusive discount vouchers at the duty-free city, showcasing the synergy between duty-free shopping and cultural tourism [11] Group 3: Innovative Consumer Services - The introduction of drone delivery services allows for rapid delivery of purchased items to nearby ports, with over 5 million duty-free products delivered since the beginning of the year, highlighting advancements in consumer convenience [14] - The duty-free shopping limit for departing visitors has increased from 30,000 to 100,000 yuan over the past five years, contributing to a cumulative duty-free shopping amount exceeding 200 billion yuan in Hainan [14]