Core Viewpoint - The company maintains a stable pricing strategy in the face of intensified price competition in the defocus lens market, emphasizing the importance of product stability and reputation over short-term price cuts [1] Market Conditions - The overall defocus lens market is performing well in Q1 2025, but price competition has sharply increased starting in Q2 [1] - Some major foreign brands have significantly reduced prices, indicating a competitive shift in the market [1] Company Strategy - The company has chosen not to participate in the price war, positioning itself as one of the few brands maintaining price stability [1] - The factory average price of the company's defocus lenses remains roughly the same as last year, with slight decreases attributed to a higher proportion of low refractive index products [1] Product Performance - The company's "Easy Control" series is noted for its price stability within the defocus lens category [1] - Despite external competitive pressures, the company achieved nearly 20% growth in defocus lenses in the first half of the year, aligning with trends among leading industry peers [1] Industry Trends - The market is saturated with defocus lenses, but there is a lack of products that offer stable pricing and strong functionality and reputation [1] - Some foreign brands, facing challenges from the price war, have launched new products during the summer to reshape their value propositions, highlighting the significance of product and pricing stability [1]

Core Insights - The price of OK lenses in Beijing has significantly decreased, with some families reporting costs dropping from over 10,000 yuan to around 4,900 yuan, marking a nearly 50% reduction [2][3] - The price drop is influenced by a procurement policy in Hebei that has created a price gap, prompting Beijing's market to follow suit [4][6] - The average price reduction for OK lenses across various hospitals and clinics in Beijing is approximately 50%, with some brands seeing discounts between 40% to 60% [3][4] Price Dynamics - The price of OK lenses has entered the "thousand yuan era," with many parents noticing substantial reductions in costs [2][3] - Discounts on related care products have also been observed, with prices for cleaning solutions dropping by 10% to 20% [4] - The collective impact of these price changes has led to increased consumer interest and consultations for OK lenses [4][6] Market Trends - The penetration rate of OK lenses in China is currently at 1.8%, with projections suggesting it could rise to 3.2% by 2025 and 10.66% by 2030 [5] - The rise of defocus glasses is challenging the dominance of OK lenses, with major companies reporting stagnation or declines in their OK lens revenues [6][7] - Companies are responding to market pressures by innovating and diversifying their product offerings, such as introducing daily disposable OK lenses and new defocus lens technologies [6][7] Consumer Behavior - The reduction in prices has made OK lenses more accessible to average families, leading to a shift in consumer preferences towards these products [5][6] - Parents are increasingly considering defocus glasses as an alternative to OK lenses, especially for children who may find the maintenance of OK lenses cumbersome [5][6] - The decision-making process for families now involves weighing the benefits of clearer vision against the practicalities of care and comfort [7][8]

Group 1 - Mingyue Optical Lens has launched an innovative eye health industrial park plan, integrating R&D, production, and experiential learning [1] - The company is the only listed firm in A-shares focusing on optical resin lenses, with a product range including lenses, raw materials, and frames [1] - The core products are mid-to-high-end optical resin lenses, primarily marketed under the "Mingyue" brand [1] Group 2 - Starting in 2024, Mingyue Optical Lens will also venture into AI smart glasses, emphasizing the importance of lens quality for user experience [2] - The company plans to invest at least 300 million yuan in R&D over the next five years, with a minimum of 5% of sales revenue allocated to R&D [2] - Innovations include self-developed lenses with a refractive index of 1.71 and the use of 3D internal engraving technology [2] Group 3 - Traditional optical imaging faces issues like pixel blur and color distortion, which can be addressed by computational optical imaging platforms [3] - Computational optics combines traditional optics with computer graphics and AI deep learning, enhancing image resolution significantly [3] - AI can enable high-resolution dynamic imaging, allowing for advanced 3D holographic information retrieval without prior knowledge of object positioning [3]

Core Insights - The company announced a revenue of 770 million yuan for 2024, representing a year-on-year increase of 3%, and a net profit attributable to shareholders of 180 million yuan, up 12% year-on-year [1] - The company's product focus strategy has shown significant results, with the lens business growing by 8.72% year-on-year in 2024, and the PMC ultra-bright product revenue increasing by 45.6% in 2024 [1][2] - The "Easy Control" product line continues to grow rapidly, with sales reaching 415.8 million yuan in Q4 2024, a 23.6% increase year-on-year [2] Financial Performance - For Q4 2024, the company reported a single-quarter revenue of 190 million yuan, a 1% increase year-on-year, and a net profit of 40 million yuan, up 13% year-on-year [1] - The gross profit margin for 2024 was 58.6%, an increase of 1.0 percentage points year-on-year, with a net profit margin of 23.0%, up 1.9 percentage points year-on-year [2] - In Q1 2025, the company achieved a revenue of 200 million yuan, a 3% increase year-on-year, and a net profit of 50 million yuan, also up 12% year-on-year [1] Product Development - The "Easy Control" product line saw a total sales of 1.6 billion yuan in 2024, a 22.7% increase year-on-year, with Q1 2025 sales reaching 501.3 million yuan, up 22.1% year-on-year [2] - The introduction of the upgraded "Easy Control Pro 2.0" product is expected to enhance sales performance, with the series achieving a 29.5% increase in sales in 2024 [2] Market Outlook - The company is positioned as a leading domestic brand in the near-sightedness prevention market, with expectations of net profits of 200 million, 240 million, and 270 million yuan for 2025-2027 [3] - The increasing penetration rate of near-sightedness prevention products presents a promising outlook for the company [3]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 20% compared to the market benchmark index within the next six months [6][21]. Core Views - The company has shown strong growth in its star products, with a significant increase in revenue from its flagship PMC Ultra Bright series, which grew by 45.6% year-on-year in 2024 [4]. - The company is actively expanding its myopia prevention product line, which is expected to contribute to its second growth curve, alongside potential growth from smart glasses [6]. - The company has increased its dividend payout ratio to 56.77%, reflecting confidence in its financial performance [5]. Financial Performance Summary - In 2024, the company achieved a revenue of 770 million yuan, a year-on-year increase of 2.88%, and a net profit attributable to shareholders of 177 million yuan, up 12.21% year-on-year [3]. - The gross margin and net margin for 2024 were 58.56% and 24.4%, respectively, showing improvements compared to the previous year [5]. - The company’s revenue for Q1 2025 was 197 million yuan, a 2.63% increase year-on-year, with a net profit of 47 million yuan, up 11.7% [3]. Product Strategy and Market Position - The company focuses on star products, with the revenue from its core lens business increasing by 8.72% year-on-year when excluding the negative impacts from overseas and raw material businesses [4]. - The sales of the "Easy Control" series for myopia prevention reached 160 million yuan in 2024, marking a 22.7% increase year-on-year [4]. - The company has optimized its customer structure, with 2,707 direct sales customers and 66 "Mingyue" brand distributors by the end of 2024 [4]. Earnings Forecast - The company is projected to achieve net profits of 208 million yuan, 258 million yuan, and 305 million yuan for the years 2025, 2026, and 2027, respectively, reflecting growth rates of 18%, 24%, and 18% [6][8].