Core Viewpoint - The company reported a revenue of 399 million yuan for the first half of 2025, reflecting a year-on-year growth of 3.68%, with a net profit attributable to shareholders of 96 million yuan, up 7.35% year-on-year, and a non-recurring net profit of 83 million yuan, increasing by 9.57% year-on-year, indicating that the performance is in line with expectations despite weak industry demand and product recall impacts [1] Group 1: Financial Performance - In Q1 and Q2 of 2025, the company achieved revenues of 197 million yuan and 202 million yuan respectively, with year-on-year growth rates of 2.63% and 4.71% [1] - The gross profit margin for the first half of 2025 was 57.87%, a decrease of 1.52 percentage points year-on-year, primarily due to intensified industry competition [2] - The net profit margin for the first half of 2025 was 23.93%, an increase of 0.82 percentage points year-on-year, attributed to improved efficiency in expense allocation [2] Group 2: Product Development and Market Trends - The company is experiencing rapid growth in products such as defocus lenses and PMC, with the PMC ultra-bright series seeing a revenue increase of 31.8% year-on-year, and the new 1.74 series products achieving a remarkable growth of 258% [2][3] - The company is well-positioned to benefit from the growth of the smart glasses industry, having partnered with Xiaomi as the exclusive optical partner for their AI glasses, leveraging its technological and channel advantages [3] Group 3: Profit Forecast and Valuation - Due to weak industry demand and product recall impacts, the company has revised its net profit forecasts for 2025 and 2026 down by 14% and 15% to 196 million yuan and 226 million yuan respectively, corresponding to price-earnings ratios of 50 and 43 times [4] - The target price is maintained at 60.00 yuan, reflecting a potential upside of 23% from the current stock price, based on improved market risk appetite and the growth prospects of new businesses like AI smart glasses [4]

Core Viewpoint - Mingyue Lens achieved steady growth in revenue and profit for 2024, but the growth rate has slowed compared to previous years, and some business segments face challenges [1][4]. Revenue and Profit - The total revenue for Mingyue Lens in 2024 was 770 million yuan, representing a year-on-year increase of 2.88%, a significant decline from the 20.17% growth rate in 2023 [4]. - The net profit attributable to shareholders was 177 million yuan, up 12.21% year-on-year, while the net profit excluding non-recurring items was 152 million yuan, increasing by 11.67% [4]. - The gross profit margin improved to 58.56%, an increase of 0.98 percentage points from the previous year, indicating effective product structure optimization and cost control [4]. - Research and development expenses rose to 34.99 million yuan, a 24.96% increase, reflecting ongoing investment in technology and product development [4]. Products and Market - The core product "Mingyue" brand performed well in 2024, particularly the PMC Ultra Bright series, which saw a revenue increase of 45.6%, accounting for 54.6% of regular lens revenue [5]. - The myopia prevention product "Qing Song Kong" series achieved annual sales of 172.72 million yuan, a year-on-year growth of 29.5% [5]. - The company launched the new generation Qing Song Kong Pro 2.0 series, increasing the number of micro-lenses from 1,295 to 1,329, with an efficiency rate of 73.82% [5]. - Despite strong performance from star products, the company faces challenges in market expansion, with 2,707 direct sales customers and 66 distribution customers, indicating a need for better coverage of small and medium clients [6]. Dividends and Shareholder Returns - Mingyue Lens plans to distribute cash dividends of 100 million yuan for 2024, representing 56.77% of net profit attributable to shareholders, marking the fourth dividend distribution since the company went public [7]. - The proportion of dividends to net profit has increased from 37.97% in 2023, indicating a stronger focus on shareholder returns alongside improved profitability [7]. - However, concerns about the company's growth potential remain due to slowing revenue growth and challenges in market expansion, which may pressure long-term development [7].

Summary of Mingyue Lens Conference Call Company Overview - **Company**: Mingyue Lens - **Industry**: Optical Lens Manufacturing Key Financial Performance - **2024 Revenue**: Increased by 1% YoY to 5.86 billion RMB, with net profit rising by 12% to 176 million RMB, and net profit margin improving by 1.9% to 23% [1][4] - **Q1 2025 Revenue**: Increased by 0.4% YoY to 584 million RMB, with net profit growing by 11.7% to 47.15 million RMB, and net profit margin at 23.9% [1][4] - **Sales Expenses**: Decreased by 4.4% YoY to 141 million RMB in 2024, with a sales expense ratio of 18.3% [1][5] - **R&D Expenses**: Increased by 25% YoY to 34.99 million RMB in 2024, with a R&D expense ratio of 4.5% [1][5] Product Performance - **PMC Series**: Revenue increased by 45.6% YoY, accounting for 54.6% of conventional lens revenue [1][7] - **Myopia Control Products**: Sales of the "Easy Control" series grew by 22.7% YoY, reaching 41.58 million RMB in Q4 2024 [1][7] Strategic Initiatives - **R&D Investment**: The company plans to increase R&D spending to drive product innovation and explore cutting-edge technologies [1][8] - **Strategic Partnerships**: Collaboration with Leica to expand high-end independent stores and explore markets in Hong Kong and Macau [1][8] Market Dynamics - **Industry Penetration**: The penetration rate of defocus lenses is below 10%, with challenges including price wars and high service costs [3][9][10] - **Competitive Landscape**: Price wars have been prevalent, but the situation is stabilizing as foreign brands adjust pricing strategies [11][12] Future Growth Expectations - **Defocus Lens Business**: Expected to maintain reasonable growth over the next three years, focusing on retail price control and marketing optimization [3][13] - **AI Smart Glasses**: Anticipated large-scale market promotion by 2025 or 2026, with a focus on providing comprehensive solutions [3][20] Challenges in Smart Glasses Market - **Key Challenges**: Include prescription needs, channel penetration, and providing comprehensive service solutions [17][18] Brand Strategy - **High-End Market Focus**: Mingyue Lens aims to position itself in the mid to high-end market, avoiding the low-end segment due to intense competition [26][27] - **Collaboration with Leica**: Aimed at enhancing brand image and market competitiveness while maintaining a broad consumer base [29] Product Innovations - **High Refractive Index Products**: Launching a range of high refractive index products targeting middle-aged consumers [25][32] - **1.74 Product Launch**: Sales increased by approximately 120% YoY in Q1 2025, with plans for further development [32][34] Conclusion Mingyue Lens is strategically positioned for growth through innovation, strategic partnerships, and a focus on high-end markets while navigating challenges in the optical lens industry and the emerging smart glasses segment.